TribeologyBlog.com – Episode #531 – Why Climb to the Top If You Just Slip on Slime?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Ability can take you to the top, but it takes character to keep you there.” ZigZiglar

Monday: Character (Subject Matter Expert)

 

Have you ever watched one of the real crime shows on TV, not the fiction shows, but the based on real life incidents and thought… “if they just used their skill for good, ugh”

It’s this type of situation that today’s inspiration represents.

You can have all the ability (or skill) in the world and it will accelerate your rise to the top of your industry… but you do need to have character to stay there.

This is why you have crime shows!  🙂  OK, probably a whole bunch of reasons for the crime shows, but not having character is what causes a rapid fall

OR

That really uneasy feeling you get when you encounter someone dishonest (slimy) – you simply do not trust them.  There are times you can’t exactly put your finger on what “it” is… just a feeling.

Here’s the scoop.  The reason I say there are 5 C’s to your Infinity Marketing Machine and emphasize that Character is one of the 5 is that you must build trust.  Your whole goal in transitioning from “one and done” to “infinity” is to get your customers to know, like, and trust you. This transformation will cause you to go from customers to a tribe.

You will never achieve a long term tribe if you are slimy.  Slimy is one of those words that does not fit with trust.  Therefore, you must do everything you can to build trust.  This includes a strong focus on your online character and profiles.

This also includes your actions!  You must adopt an attitude of service. Tribeology is based on serving your tribe… sure you are the “Vibe behind your tribe” but you are also there because they allow you to be.  This is an privilege, cherish it as such.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #525 to #530

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #525 – What is the Reason You MUST Share Your Why?

Tuesday – Content & Consistency – Episode #526 – How Do You Level Up Consistency?

Wednesday – Midweek Motivation – Episode #527 – What Goes on in Your Head Is Important

Thursday – Infinity Customer – Episode #528 – Why Everyone Can’t Be Quirky… But the Reason You Should Be If You Can.

Friday – Big Money – Episode #529 – And On Your Next Visit Upsell… Without Upselling

Saturday – Try This! – Episode #530 – Promote Your Why

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Tribeology.com – Episode 530 – Promote Your Why.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Saturday: Try This

Are you in business for a “reason”?

You may see that question and say, “of course”.  I don’t want to work for someone, I have a passion for my product or service… the list goes on and on.

But is there a bigger why.  Look at this package of dog treats…

“This bag gives to shelter dogs” that’s the most important message on the package.  Sure it’s the Campfire Feast… but when you buy, is it because it’s campfire flavored dog treats or is it because you want to help shelter dog?

Most likely to help the shelter dogs.

This is important because if you are passionate about a “why” then use this dog treat bag as a role model.  They have positioned their “why” as the focal point of the business.

Now… I didn’t buy the bag, I simply took a photo, therefore, I’m not sure how much they give to shelter dogs… or what they give… but the message of giving is special.

This type of messaging is wonderful for attracting and growing your tribe, people who like the WHY are very loyal.

Try This.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #529 – And On Your Next Visit… Upsell without Upselling

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Simplicity is about subtracting the obvious and adding the meaningful.”

Friday: Big Money Small Change

We’re going to take this idea “out for a spin”!  Get it? It’s a car theme idea!  haha

OK, on Friday we look for different ways to make small changes to create a big impact.  This is a great idea.  We’ve all seen the window cling in your car reminding you to bring your car in for it’s next oil change… that’s pretty routine.

However, look at this one…

This one has a reminder for Tires, Brakes, and Battery… three additional safety “wear and tear” items.  Three additional ways to serve your customers by courtesy checking their vehicle. AND three additional ways to make money that cost very little in additional time for a service crew to check out.

This type of care given to a customer helps convert them from “one and done” into Infinity.  It’s a great tribe building technique which helps to build the “trust” component of Know, Like, and Trust.

Why?

Because you’re checking the brakes, tires, battery and using this window cling as a reminder for their next visit.  In essence you’re showing you care.

Now the challenge is how can you do this at your business?  When do you have an opportunity to “upsell” your next product or service on a standard wear and tear without actually selling… Things I think about are birthday clubs or Christmas Registry… you are providing service and promoting loyalty without actually selling something.

I’ll guarantee with this technique now on your radar you’ll find your opportunity soon!

HINT:  I was at the dentist today, my face is no longer numb thanks for asking… but when done with the entire process the nice gal said, “Let’s schedule your next appointment” – I’m like WTF… I just was tortured and I need to come back???  (That was a little dramatic, it wasn’t that bad) – but I was seriously confused… then she said, “OK six months is June” I had this nice wave of relief flow over when I realized I was “done” and she was scheduling the cleaning.

But this too is a “On your next visit” opportunity….

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #528 – Why Everyone Can’t Be Quirky… But the Reason You Should Be If You Can!

“Branding is not about the slogan or the logo, it’s about the personality of your brand” MBard

Thursday: Infinity Customer

Yesterday I received the highest compliment I could receive…. I was called quirky!   YEA.  I received an unsolicited email from a new customer at my PontoonGirl.com website.

I started this site about a month ago and I’m using the principles of Tribeology to shape and grow it.  My goal is to create a vibe where women who love their pontoon boat can hang out and enjoy the social aspects of it with other “Pontoon Girls”.  This includes entertaining ideas and lots and lots of memory making.

Well, this nice lady sent a thank you email addressing the bag she bought. She went on to… and here’s where I #humblebrag, she went on to tell me she the website is “fun, quirky, informative” and she loves all the boutique items for sale.

DANG!

I could live off that compliment for weeks… well two months… thank you Mark Twain.

My point is this, I did not set out to be quirky – but me, my personality is quirky!  I love to surprise people with odd and random things, therefore, the best part of my tribe is that they enjoy quirky things, too!

Use your personality to it’s fullest advantage and I hope you also receive emails like this, because, darn it – they rock! 🙂

Turning “one and done” into Infinity!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #527 – What Goes On In Your Head Is Important

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“You become what you think about all day long.” ~Ralph Waldo Emerson

Wednesday: Midweek Motivation

So what do you think about all day long?  Do you think about how stressed you are?  Do you focus on the endless “to do” list that awaits you at home?

Stop it.  Break your pattern!

My favorite inspiration is, “What you believe you achieve” – and it’s crazy but it’s true!

If you believe you “can’t” you “won’t”!  And that makes you a success.  A success that I’m sure most of us can agree we prefer to avoid.  Change the focus of your success and start to intertwine new language into your thoughts.

Think positive.  I know… that’s a cliche.  But after all, today is Midweek Motivation, it’s our time to jump in and be ultra positive!

Let’s start with eliminating the “don’t”, “can’t”, “won’t”.  For example, I’ll never win the lottery… Congrats, each time you don’t win you’re successful!  OR how about “I can’t lose weight” – WOO HOO… way to keep the weight on!

It’s time to start LISTENING to what we are saying!  Today, “I’ll find my keys”  Although better not to misplace them… as you are frantically searching, think “I will find them” – and you will!

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #526 – How Do You Level Up Consistency?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Appearances make impressions, but it’s the personality that makes an impact.”

Tuesday: Content and Consistency

I just spent about 20 minutes looking through the Vineyard Vines Christmas Catalog.  How is that possible? Because it’s an enjoyable experience… that’s how!

OK.  I’ll admit. I love the clothes.

But I’d love it if you got on their mailing list to take a look at how they use their brand to form a tribe.

It starts with their pink whale.  The pink whale that they are not afraid to dress up in different patterns and outfits.  I’m referring to their logo… On the T shirt page it has the hockey whale next to Hawaiian shirt wearing whale.  It might seem like a strange contrast of hobbies for December… but it works.

Their vibe is the “Good Life” with their emphasis on sports and travel.

Here’s a fun twist to their catalog they regularly use their own staff as models.  Sure you’ll have the professional pretty people in the size zero clothes… but on the next page are the girls from marketing with a pineapple drink in their hand, or the guy from creative climbing a palm tree.  They are wearing the clothes they sell, but more important their tribe is getting a “behind the scenes” view of the company.

A final observation is the page with the heavy fleece pull overs and the description, “we can’t even begin to explain how soft this is… you’ll just have to feel it for yourself.” – It’s not soft like puppies on a cloud… it’s “you’ll have to feel it for yourself” that’s bold.  And you know what… I do want to feel it for myself!  haha

I’m mentioning this catalog as a mentor to your tribe building skill.  Look up their website and study what their vibe is all about.

YES it’s Tuesday and we need to create consistent content.  We need to show up at regular intervals in our followers email or social media feeds.

BUT MORE IMPORTANT

Let’s reread today’s inspiration: “Appearances make impressions, but it’s the personality that makes an impact.”   Show your personality!  It is what makes an impact.

Use “Content and Consistency” as your tool to share your VIBE!

 

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review