TribeologyBlog.com – Episode 726 – I’ve Been Doing This for…

Quote: Escape the ordinary

Monday: Subject Matter Expert

 

Yesterday I had a conversation with one of my crew members.  We were talking about how “young” people simply cannot carry on conversations… especially on the phone.

It’s ironic because “back in my day” it was important, or a rite of passage, to talk on the phone for hours at a time.  Now a days “kids” don’t have verbal conversations… They often look at you or they have rude/abrupt answers.

So, what does this have to do with our Monday post about “Subject Matter Expert”?

Well, when I started the conversation, I said, “I’ve been supervising this age group for 25 years and… blah blah blah”

I heard myself saying this while I spoke.  And I giggled on the inside.

The principles of “Subject Matter Expert” are everywhere!  Just start looking for them (or listening to yourself)

When you realize that you have your very own “I’ve been doing this for 25 years” moment, you’ll understand that a certain level of credibility comes from experience.

You possibly say these things on a daily basis… experience is a natural hand-in-hand part of Subject Matter Expertise.

If you’re stuck and trying to decide “how” to position yourself as a subject matter expert and emphasize your expertise on your website or “about me” portion of any social media page… just think of how you introduce yourself in real life!  The times you say, “I’ve been using this, selling this, supervising this, for 10 years” – that’s a good starting point for discovering what to write about your expertise!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #720 to #725

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #720 – How to Use Your Education to Change Your World

Tuesday – Content & Consistency – Episode #721 – One Year of Special Content

Wednesday – Midweek Motivation – Episode #722 – Habits Start By Starting!

Thursday – Infinity Customer – Episode #723 – Be Intentional With Your Brand

Friday – Big Money – Episode #724 – How One Photo Shares the Vibe

Saturday – Try This! – Episode #725 – All Aboard to Free Traffic

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 725 – All Aboard to Free Traffic

Saturday: Try This!

 

What do Trains and Ice Cream have to do with each other?  Not a combination you automatically think of, but, when I visited a train museum in Florida, right on the counter, next to the train schedule was a pile of fliers for the local ice cream shop.

I saw this and thought I had to share it with you!

It’s a great idea because people visiting the train station are often the people that would be out for the day on “entertainment” journeys and ready to spend money on another experience!

Look for this type of opportunity and form a partnership.  If you have a natural audience share it, whether it’s online or in person, this is a great way to expand your traffic and reach.

After all, you need traffic, and sometimes, free traffic is super valuable!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 724 – How One Photo Shares the Vibe.

Quote: “Design is the silent ambassador of your brand.” Paul Rand

Friday: Big Money Small Change

 

How do you create a silent ambassador for your brand?  You focus on your brand. Yesterday I talked about how to create consistency thorough your vibe.

Then today I was scrolling on my Instagram and saw this…

Look at the photo. It’s candy.  There are endless ways to display candy… the WAY you display it becomes an integral part of your vibe.

This one photo is trendy and old fashion at the same time.  The wire baskets and handwritten signs send a message to customers.

All this company did was take a photo to share online.  The vibe is so strong it resonates as the ambassador!

This is how you create a silent ambassador.

Imagine if you walked into the store to see this display, but their online photo showed a punk rocker with spiked hair and a chain in their nose eating candy.  It would really confuse you.

Your social posts really are important!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 723 – Be Intentional With Your Brand

Quote: “Products are made in the factory, but Brands are created in the mind.”

Thursday: Infinity Customer

 

Think about walking into a McDonalds, can you see the counter, the menu, the fries in the background?  How about the colors, the golden arches, the trays… You know what to expect and you get it.

It doesn’t matter if you’re in a small town or a large city, the brand is consistent.  The menu is nearly the same… I went to McDonalds in Japan and they had Green Tea shakes and the McBento along with the Big Mac… so there is a little local flair everywhere… but for the most part there is the same menu.

Now think of Starbucks.

What do you smell, what do you hear, is it warm or cool, busy or calm – what is the vibe?  There’s a little difference neighborhood to neighborhood… but again, it’s a pretty consistent experience.

The brand of these two businesses is predictable, but when you have a couple thousand storefronts the brand needs to happen.

But what about your brand?

What do you transmit to your customers without trying?  Or what should you start trying?

Two quick ideas… 1) consistent communication – this comes from your colors/style/look and feel.

You might be thinking, but I only have one storefront, how consistent do I need to be?  Well, if your website is white with flowers and lovely happy photos… but your store front is dark and smells like mildew you’ve got a consistency problem!

the message of consistency crosses from brochures, to your storefront, to your website, to what you drive and shirt you wear.  The logo needs to remain the same along with the colors and vibe!

The second idea is that your personality can shine…. My writing style is ME.  I use capitalization and …’s regularly — My lack of proper sentences probably drives some people crazy, so if they don’t hang out here, that’s OK.

You’ve got to mesh with the vibe.

You need to consider the brand the personality of the business.  It’s supported via your social posts and your emails you use to communicate.

Here’s the deal…

If you are a medical device company for heart transplants, you better sound like a doctor.  If you are a restaurant that caters to children’s birthday parties, sounding like a fact based doctor isn’t going to promote a fun party atmosphere.

The goal for your customers is to be conscious of the consistency of your overall look and feel along with promoting the vibe/personality of your business.

This is how you work on a brand, every day!

The brand doesn’t just “happen” it’s created for your customer.

Today, audit your look/feel to see if you are creating a consistent vibe, and follow up with a post that reinforces this vibe!

 

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 722 – Habits Start by Starting!

Quote:  “We first make our habits, and then our habits make us.” ~ John Dryde

Wednesday: Midweek Motivation

 

Today is your habit forming chance to make a difference. I’ve learned that habits make all the difference in my ability to “level up”.

This blog is a great example, I’d love for you to get motivation from — not just the words on the is page, but the daily post habit! I started out to see if I could do one month – one solid month of writing every day…

That happened.

Then I tried for three months… again,smashed that!

I decided (notice the word decided) – I decided to do one solid year… now I’ve past two solid years of daily posts.

The habit has transformed me… I can in a quick turn around write an article.  And I love that!

My most recent habit — I started “stretching”.  This seems like an “easy” habit — not so much, it HURTS.  But the silly thing is, after about the 3rd day in a row, I notice my back felt better.  I’m not at 100% on the “every day” habit, but, I’m getting closer AND more bendy.

Today – is the first day of your new habit… what will it be?  More water, saving your change, paying cash, meditating, stretching… writing a blog?

Just start

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 721 – One Year of Special Content

Quote: “It’s not about ideas. It’s about making ideas happen.” Scott Belsky

Tuesday: Content and Consistency

 

How can you serve your customer?  How can you lead your tribe? Two different ways to say the same thing.

Often I’ll write on Tuesdays with the message that you need to create content your tribe wants and needs… and I leave you to figure it out.

Most people jump on the post bandwagon and that’s great! It’s always useful to have posts to keep in touch.

But you can provide more!

The good news is I’m not going to leave you at that… haha

If you look at each of my posts, depending on the day I have a Free Download — it’a a PDF that has useful information related to the daily topic.

So how can you use this type of idea?

Start to develop information that can be downloaded and used later.  This could be recipes, fact sheets, or print outs. Something I’d like to do is create a “boating invitation” which our pontoon rental customers would receive that they could email to their friends.  That would be totally useful (I think I should probably make time to do it!)

OK…

So what can you do?

Think about how you can use these in your business for your tribe..

Create a downloadable report that compares new or old products… make a check list of what to do or bring, make a calendar or planning pages, Lesson plans, a video training series, template, a challenge, spread sheet/calculator, round-up on a topic, beautiful photo to frame, resource list (like area restaurants), wallpaper for your phone… and on and on!

That’s 12 new ideas for greater impact downloads and tribe bonding giveaways!  That gives you one idea for each month for an entire year!

Can you think of how to use each idea at your small business?  YES!  Take that idea and run… spoil your tribe.

Till tomorrow… I’m off to make my invitations!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review