Episode #292 – Believe You Can, Don’t Just Think You Can.

“The ones who are bold enough to believe they can change the world are the ones that do”

How bold are you?

It’s funny, I typed the inspiration for today and I typed, “The ones who are bold enough to think they can change the world are the ones that do” – then I double checked it.  OOPS.  One small word, did you catch it?

BELIEVE

The ones who BELIEVE they can change the world do.

That is a very key distinction. You can think you can change the world but that is totally different from believing you can. If you want to create change in your business or life you must believe you can, otherwise… you’re just going through the motions.

However, when you believe you can create change, you will!  So, that leads to the next question… What do you want to change?  HA!  Sometimes, you simply think you don’t know, or is it you BELIEVE you don’t know what you want to change.  Again, that word comes to the forefront.

You know what you want to change. You know what you want to improve. So now admit it.  Go for it and simple believe that you will create the change.  There are lots and lots of “how to” books or articles out there to teach you to implement the change, but none will be worth the price of the book until you make that mind shift to belief.  And you know what… only you can decide to believe in yourself!  So why not start today.

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Believe you can!  Now… make a list of things you want to change, organize it by importance and BELIEVE you can… now start.
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #292 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

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Episode #291 – Top Three “Real World” Marketing Ideas Every Small Business Can Do… Today!

“Efficiency is doing things right; effectiveness is doing the right things.” Peter Drucker

Today I thought I’d use a “show and tell” example for our topic, “Content and Consistency.”  You see… it’s fine to tell you how to do something, but there’s something a little more fun that happens when we actually experience a live example.

My example involves recycling content AND generating traffic.  Now… this also relates to our inspiration today of efficiency and effectiveness.  We want to have effective content and we want to be efficient!  After all, we’re small business owners we aren’t in the content generation business, we just want to benefit from content.

So here goes!  Today… create a top three list!  You are going to decide what you want to be your top three things, write a page about each of the three things… then create your top post that highlights each of the three things and links back to your bigger article.  Now, the most effective “lists” will be “Top 7 or Top 15” type lists, but today, let’s just do three…  To be efficient, I’m going to recycle content.

Ready???  (I printed in plum so you the post would stand out)


Top Three “Real World” Marketing Ideas Every Small Business Can Do… Today!

Small business have a number of tasks to accomplish during their day. Sometimes it’s difficult manage your time and even worse it’s hard to justify spending more money on advertising… well, here are three ideas that we’ve published before that are great ways to increase your sales without spending a lot of money!  You get the opportunity to be both efficient and effective!

Number Three:  Create An Elevator Speech – I was at a hotel and saw this great idea.  You may not have an elevator at your business, but you’re sure to have a place where people hang out with “extra time” to wait and as a result read… This article shows you how to fill that space with marketing information about your company!  Read original post on ProfitCenterCoach.com Episode #265

Number Two: Turn Your Packaging into a Gift – When your customers purchase something from you, what can you do to make it a special gift? Packaging is your last first impression!  This is especially useful when you are sending something through the mail… make it a special event for your customer!  Read original post on ProfitCenterCoach.com Episode #259

Number One: No Words, No Pictures, Great Impact – You can make a great impact with a blank space!  I received a flier from a Starbucks.  It was their standard takeout menu… but… it had a big white space at the bottom!  That gave them the flexibility to add a “special of the day” – and that’s pretty cool, it really maximizes your printing costs.  Read the original post on ProfitCenterCoach.com Episode #229

There you go!  Three awesome ideas to give your profitability a boost without breaking the bank.  Give them a try and let me know how they work out for you!


And that’s how you create a great content series where you recycle some content by linking to the page you have the article on your website while still creating a post for your followers to enjoy.  Repackaging your content gives you an edge by shining a whole new light on your ideas!

Now it’s your turn.  Go and make a list!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Make a Top 7 list!  Come up with your top 7 things… write an individual page for each of the seven items, then make your cover page that highlights each of the top seven ideas!  It’s a great content creator!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #291 of the Two Minute Commute audio blog Podcast

Episode #290 – It’s OK to be a Beginner, Even When You’re the Expert!

“Allow yourself to be a beginner. No one starts off being excellent.”

Here’s the scoop. You’ve got something to say.  You say it every day, that’s why you have your own business. When you start to look at it this way, sharing your knowledge online will become much easier.

The reason I’m trying to put you at ease and build your confidence is because today is our Subject Matter Expert topic day. This is the day devoted to promoting yourself with the single purpose of building online credibility.

When I talk about this topic sometimes I see the rolling eyes, sighs, and groans. But this is really important.  When you’re online, no one knows who you are.  Social networking has helped to make the internet more comfortable. However, it’s very easy to create an avatar and conduct (bad) business.

Even if you are a “real world only” business, guess what… your customers are online. I’ve noticed this with our business.  We have people that visit the boat yard then either a few days before or a couple days after the same person has viewed my profile on Linked In.  I think that’s cool.

BUT…

This means when you position yourself as a Subject Matter Expert you are taking the extra effort to help your customers find information they need to make important decisions.  When you write articles, it’s like giving your customers a gift. It is information that helps guide them to a solution.

That’s why today’s inspiration is important.  Because, although you are a beginner at positioning your status and information, that’s OK, because everyone has been a beginner!  The information ou provide is valuable and needs to be shared, don’t let your “beginner-ness” trip you up, you can do this!  It’s OK to be a beginner at the same time you’re an expert! hahaha

Start today by enhancing your Linked In profile!  Add a conference you attended or rewrite your previous job descriptions.  You need to be “real” online so you build confidence with your customers.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Go to your Linked In profile and enhance your top description – your main selling point – the thing that makes you… YOU!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #290 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Week in Review – Episode #284 to #289 – Tips and Ideas to Improve Sales for Small Business Owners

In case you missed an Episode… here’s a link to Episodes 284 – 289 of The Two Minute Commute on BigFishIdeas.com.

 

Episode #284 – Monday –Speak and Write with Confidence – You Owe It o Your Audience and Abraham Lincoln

Episode #285 – Tuesday – Four Guidelines to Content Creation Success

Episode #286 – Wednesday – Stop the New Year’s Nonsense, Achieve Goals Instead

Episode #287– Thursday – Measure It or You’re Missing Out

Episode #288 – Friday – How Pizza Can Prevent Oil Slicks…

Episode #289 – Saturday – Custom Domains Give Your Marketing Image a Boost

 

You can also access it on my Free App: SmallBusinessClubApp.com

Thanks for being here!!!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Episode #289 – Custom Domains Give Your Marketing Image a Boost

Saturday Try This

Two awesome tips from one fantastic promotion.

I received this promotion in the mail from the Disney Vacation Club.  Anything that arrives from the DVC goes to the top of my “open” pile.  They come up with some of the neatest promotional pieces.  My favorite, if I can take a trip down memory lane, was a full 11×14 shipping box.  You opened the box and inside was a 3D paper cake – now it gets better… you pulled the tab on the side of the cake and 15 paper candles popped up to celebrate their 15th anniversary – it was cool.  I know I still have it… somewhere.

Anyway.

Although not 3D this was a pretty neat mailing piece I received and there are a couple tips to take away from it.

One, this promotion is for you to refer your friends.  It contains a couple neat vacation photos that make you personally want to visit the destination, but other than mentioning that you must love the club, it is not a solicitation to you… it’s meant for you to give or share with your friends.  How many times have you actually simply sent something to your current customers to forward to their friends? hummmm pretty interesting!

Two, look at the domain.  They bought a domain that is just for this purpose.  It costs less than 10 dollars to buy a domain for a year.  When you do this, it makes it very easy for the person you are targeting, and speaking of targeting you can track how many people visit the site.  This is a very easy way to help your customers navigate the web.

Custom domains help to “level the playing field” for small businesses – it’s a very inexpensive way to increase your professional image.

There you go… TWO real world tips… now get out there and “try this”!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- How can you use a second, third or tenth custom domain?  I use it on our website to navigate for employment information – this is a very easy way for prospective employees to join us.  Find the way you can use custom domains at your business!
2- Install my free app! (SmallBusinessClubApp.com)

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Episode #288 – How Pizza Can Contain Oil Slicks…

“You don’t have to be big – you have to be remarkable.” Unknown

Sometimes there is money you save and sometimes there is money you are prevented from spending.  I like both and that’s what happened today.

I attended a regional conference for our marina industry.  We had several speakers and it was a refreshing way to learn from their expertise and then from the interchange with the other attendees.

One of the best ideas I heard will cost the price of pizza and could prevent spending tens of thousands of dollars in fines and clean up, wow.  Here’s the idea… and remember we’re from the marina industry.

This idea is actually used by this marina.  He has three events a season where he invites his current boating customers on a “sign up” basis to learn how to use the spill response kits at the marina. Spill response kits are used when a hazardous waste spill occurs.  It could be if you had an oil spill on the river and you need to contain it.

What a great idea on several fronts.  First, in an emergency you need help.  People want to help.  But often the situation is so stressful it’s difficult to control the help.  So if you have a meeting like this you are not only educating your customers on where response kits are but you are also educating that bad things can happen.

Second, there is only one of you, but you have many customers.  When you can multiply your knowledge by 10 or 50 why wait?!  It’s no different from educating people on the airplane how to use emergency doors.

Finally, when you have special meetings like this you build a bond with your customers and have a special opportunity to interact that is not based on a money exchange.  It’s a great outreach moment.

How can you use this?  Look for ways to increase your power from 1 to 50+

When I worked at the University of Minnesota, employees were encouraged to wear Golden Gopher sweatshirts on Fridays.  That’s a great way to get more people involved in your spirit.  I’ve also seen this where area high schools wear their school’s sweatshirts, too.  An expansion on this is when you see this type of event happen on Facebook.  “Post a photo wearing _____”  Use the power of this audience by creating a special sticker for a car or create a new bag as a shopping bag that can and will be used for other purposes.  It gives your customer the ability to interact with your brand when you’re not there!

Any time you have a special event and you need more people to help, don’t be afraid to ask your customers, whether it’s helping with crowd control, or even planting flowers… often you have an amazing group of people that are ready to help.

Again, keeping your customers involved whether it’s an emergency response, special event, or spirit building opportunity can be a great way to expand your power from 1 to 50+ and create big money.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Find one creative way to use the multiplier effect of customers!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #288 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #287 – Measure It or You’re Missing Out!

“Feedback is the breakfast of champions.” -Ken Blanchard

First… as a student of advertising, I just love that the inspiration is based of an advertising slogan.  How cool is that.

Second… if you’re not measuring it you’re missing out.  I know there’s a fancier quote for that whole measure it to fix it or whatever… but I like being much simpler. You’re missing out.

Feedback is the best way to measure.  The reason is this… you can read all of the best “how to” books or “do it better” magazine articles… and nothing will ever compare to feedback because feedback only pertains to you. It’s like a closed communication between you and your customer!

Feedback is like someone wrote a “how to” book just for your business.  Now, some feedback is better than others.  It’s no fun to have a negative review.  There is something to learn from it, but you never want that hanging out there for everyone to see.

The better feedback is to create a survey and request that customers fill it out. This is a controlled environment that you can learn from without having information in the public arena.

When you request this feedback you have the opportunity to see what you’re doing wrong and what you’re doing right.  It’s a great way to tweek!  If you haven’t started, you need to get a regular feedback program in place.  Otherwise you may be spending more money due to inefficiencies!

The goal of the Infinity Marketing Machine is to keep those customers around for a long time… one great way to do this is to be responsive to their needs… the easiest way to find that out is to use surveys!  Therefore, start measuring it!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Start a survey/feedback program.  Just start with one area and build from there!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #287 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!