TribeologyBlog.com – Episode 643 – UGHHHH Time to Attract Your Ideal Customers

Quote: “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.”

Thursday: Infinity Customers

 

Why oh why does no one understand me?  Do you ever feel this way at your business… you put an ad out in the paper, yet the phone doesn’t ring or worse, you get crazy people that call?

Here’s a tip.

You are no longer in control of your brand.  I know, that is a bummer – especially when your business is YOU.  You work the long hours, you take the risks, and then some “crazy” writes a gut wrenching awful review of a transaction.

OH MY – it hurts, doesn’t it.

WHY?  Why does it hurt?  Because they are writing about a transaction and you are reading it personally.

That doesn’t mean you can discount what happened… after all, learning from the negative review is one of the biggest things you can do to switch gears and make a better product or service.

But this doesn’t make it hurt less, especially when you’re running on little sleep!

Where does this leave you?  Well, when you accept that you are not in control of your brand it may feel like you’re floating out in the ocean, by yourself, on a raft.  However, you do have some control.

Your control starts at the VERY beginning of the transaction – waaaay before you get to a point of disagreement.  It starts even before they are a customer.

It starts when you make a solid decision of WHO you want to work with.  You need to develop your ideal customer, your avatar, and then 100% go out there and find them.  This is your absolute most favorite person in the world to work with… they probably love your work, pay on time with a smile, and lift you up.

YES… you can have this magical interaction – but you need to make that decision, now.

One other piece of advice, when you have that “crazy” learn from it.  You may need to enhance your written policies and procedures to protect yourself in the future.

But as always, it’s best NOT to dwell.  Get the solution and move to the next transaction — the more time you spend on negative, you’re missing opportunities to make money with your ideal customer!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 642 – Don’t Stop!

Quote: “If you’re not growing, you’re stagnant.”

Wednesday: Midweek Motivation

Ever had a lazy day?  One where you simply did not want to do anything… sure!  We all have those days.

Then you turn on the TV and you see some amazing sports finish.  Maybe it was Tiger Woods winning the Masters, or the Marine with leg cramps that crawled across the finish line of the Boston Marathon.   Both kept going.

Now… It’s not that they’ve ever had a lazy day.

But this is something to think about — when you have a lazy day, meaning you’re “stagnant” you are not only not gaining ground – BUT… think about this… you are actually losing ground because someone else is moving forward!

I don’t want to stress you out — but let’s think about this… there are three people — the person in first is 5 steps ahead of you and the person behind you is one step away… if you stop and everyone goes forward – the person behind you is now even and the person in front of you gained a step!

OMG.

Don’t stop AND change your mind set to “If you’re not growing you’re actually going backward”

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 641 – Pick Your Buckets!

Quote: “If you are consistent, you will get results.”

Tuesday: Content and Consistency

 

Yesterday I started my interview season… and it got me thinking about consistency, more specific what does consistency mean.

A great way to conduct an interview is to keep a list of questions and ask each candidate the same questions.  It helps you develop a baseline from which to compare their compatibility and find the best rise to the top.

Well… while the questions are the same, and you get the general topics covered.  That is where consistency ends.  The answers change the course of the interview wildly.

And the same happens when you provide content to your audience.

Let’s use today’s quote as your guide.  Let’s say I ask, what does the quote“If you are consistent, you will get results.” mean to you?

You will answer in a different way than I would answer.

So while the question is consistent, the answers will go all over the map.  That’s the fun of consistency in content.

This is why you need a content plan!

The content plan keeps you on track.  Think of content like buckets.  Buckets that you an fill with articles or posts.  For example I use the 5 buckets… credibility, content, consistency, customers, and cash — Each day has a topic and I write within the topic.

This consistency helps you as a reader to anticipate what “tomorrow” will bring… it’s comfortable.  It’s a surprise as to “what” the post will be, but you have comfort in understanding “why” the information is provided!

Stop and do this.

Make your broad topics.  Select 3 to 6 buckets that you know you can fill and then all you have to do is fill them!

SO make it your goal for today to pick your buckets!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 640 – Eliminate Your Customer’s Pain

Quote:  “A leader is one who knows the way, goes the way, and shows the way.” John C. Maxwell

Monday: Subject Matter Expert

 

Every business owner is a leader.  Even if you don’t think of yourself as a leader… you are!

It’s hard to believe but when you place an ad and customers call you, you’ve already started the process toward leader and follower.

When you start to look at the relationship, especially your role as a leader, you will find it much easier to think of yourself as a Subject Matter Expert.

The purpose of being a Subject Matter Expert is to build trust among your customers and help them transition to being a part of your tribe.  This comes from sharing your knowledge, whether in a blog, vlog, or podcast.

Information becomes a gift!  A little surprise in their day.  Think about the times you’ve searched for anything online.  Like this morning.  I woke up and had pain in my leg.  I was able to search and find a “Subject Matter Expert” that taught stretching exercises… and guess what… relieved my pain.

What is it you can do for your tribe?  How can you ease their pain?  I’m getting right down to the base of the issue… but you are eliminating pain.  Even if you are a dance studio and it’s a happy interaction!  Ultimately, the parent wants their “pain” of not knowing the best activity for their child to be solved!

You can solve this.

But only if you’re willing to lead…

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #634 to #639

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #634 – When a 5 Star Hotel Rates a Three

Tuesday – Content & Consistency – Episode #635 – Don’t Use Marketing for Evil

Wednesday – Midweek Motivation – Episode #636 – Turn “Get It” into “Get It Done”

Thursday – Infinity Customer – Episode #637 – How is the Hot Dog Made?

Friday – Big Money – Episode #638 – April Showers and Junk Flowers

Saturday – Try This! – Episode #639 – How to Grow Your Kid Tribe

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

TribeologyBlog.com – Episode #639 – How to Grow Your Kid Tribe

Quote: “Tell me and I Forget. Teach me and I Remember. Involve me and I Learn.”

Saturday: Try This!

Do you know what I love?  I love when I go to a store and find an amazing “Try This!” topic.  And I found this yesterday!

It was noon and it was a Friday Crew Lunch Day.  I happened to be “out and about” so I stopped by Dominos’ to pick up our pizzas.

This is such a great way to get kids involved in your business.  After all, kids are future buyers of pizza… think teenagers!

 

This also creates a bond with your brand.  The kids may not be able to tell you what “kid friendly is” but they sure know the places they feel welcome.

I remember this exact sort of set up at an old restaurant in our area called “Shakeys” – it was actually a sit down restaurant, but after your order was taken, you could go right up to the bank of windows and watch the pizzas being made… and to attract kids there was a step area to a platform, very similar to the Dominos example.

You might be thinking… but we don’t make pizza… being kid friendly could also be an area with toys, a cookie club, or a take home coloring book.  Um… I remember toys at the dentist, cookie club at the grocery store, and the coloring book from the bait store.

Look for a special way to involve your youngest tribe members!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 638 – April Showers and Junk Flowers

Quote: “Look for treasures disguised as junk”

Friday: Big Money Small Change

A lot of times when you prepare your marketing goal you emphasize the most powerful feature… but lots of times we overlook the treasure.

The treasure is the most common thing.

Now I love this example because it’s actual junk!  It happens to be a very small and often overlooked thing… a water spout… that is transformed into beautiful flowers.

But look at this post, it’s not saying “come buy our spout flowers for $10.00” it’s showing a beautiful photo.   A photo that you understand are flowers, but are not traditional flower colors so you stop and read. That’s when you see they not natural and are actually JUNK!

This type of photo is a great way to capture attention.  But the reason it is such an impactful post is that it’s timely.  Look around your store and see what is timely and wrap your post topic around it.

The junk flowers could be posted at any time of year because the business sells them… however, when you twist your post to revolve around timely topics… WOW you really get a much bigger bang for your buck!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review