Week in Review – ProfitCenterCoach.com – Episodes #429 – #434

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories! –

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #429 – Live Excellence

Tuesday – Content & Consistency – Episode #430 – My Top 5 Go To’s When You Can’t Think of Anything To Post

Wednesday – Midweek Motivation – Episode #431 – Goal. Plan. Go. Even if it’s Slow

Thursday – Infinity Customer – Episode #432 – The Reason You Must Get Out of Your Comfort Zone

Friday – Big Money – Episode #433 – Whoof! A Free Bag of Dog Food!

Saturday – Try This! – Episode #434 – Twirling Takeover

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

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Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

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ProfitCenterCoach.com – Episode 434 – Twirling Takeover

Saturday: Try This!

The third week in July, every summer, if you visit the city of South Bend, Indiana you will be at the heart of baton twirling in the United States.

The National Baton Championships happen every summer during that week at Notre Dame University… I spent 9 summers as a competitor and several years (so far) as a coach!

This competition brings in just over 4,000 twirlers!

That’s a WHOLE BUNCH!

It’s a total twirling takeover of the city!

When I was a kid, occasionally the area businesses would encourage a visit to their business by offering a discount, for example, Pizza Hut used to give you a free soda when you wore your medal to dinner!

Well… here’s a cool Facebook post a friend of mine created this past July.

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The Super Target bakery created “baton themed” cupcakes!  How easy was it to take a 6 pack of cupcakes and put a baton on 3 of them… OH MY, pretty easy!

BUT…

Someone had to have the idea AND follow through on it.  But with 4,000 twirlers (and their parents) it’s smart to create a “something” that draws customers in… I mean, look at the cute photo that showed up on Facebook, all because someone made a gray frosting baton!

Look for opportunities to welcome conferences, special events, or visitors to your business.

Cupcakes, name a sandwich, create a shirt, how about a special card for a floral arrangement.  Very simple things can create a positive vibe.

If you don’t have an actual product to create… learn how to welcome your guests!  For example, you can also use a white board and write a welcome visitors message.  We’ve done this with our pontoon boats, we have listed the cities, states, or even countries the visitors are arriving from!

We received lots of positive feedback from this… kinda makes me wonder why we stopped it… hummmm…. something for me to figure out today.  (scratch head)

Alrightie, your turn…

Try this!

Tomorrow come back for The Weekly Recap!
PS:  Like my vibe? Join my tribe! start here

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 433 – Whoof! A Free Bag of Food!

“Nothing is more attractive than loyalty.”

Friday: Big Money Small Change

I had a busy trip to the dog food store.  OK, the fact that we now have entire stores devoted to dog food really puts into perspective how many people have dogs!

When I was a kid we used to just get the 25 pound bag of food at the grocery store.  My dad tells me stories of how when he was a kid their dog just ate whatever table scraps were left from dinner for the family.

Now a days… we have entire stores full of food for dogs.  Process that for a minute.  Wow.

Well, I went to the store and got his hoof, pig ear, treats, chew stick, can food, toppers and bags of food.

Did you catch that… bagSSSSSS of food.  When I was a kid… our dog ate kibble. That was it. One bag, one flavor.

Well, Mr. Pancake is a bit of a pampered “diva”.  This means he gets a bag of lamb or rabbit, or even kangaroo…. the thing that makes me laugh is that one flavor is called “beef” and not cow.  But back to my topic.

I enjoy going back to the dog food store, time and time again.

Why?

I’m in a magical frequent buyer club!

I do nothing to be in it except tell them my name AND EMAIL.

Occasionally I’ll receive a notice… but the big thing is… they log my purchases (I’m assuming that helps them send me Cow kibble fliers)  But seriously, I don’t have to carry a card to get logged as buying a bag of kangaroo kibble.

Now here’s the super crazy part…. I keep going back without receiving ANY discount.

I show up, buy $200 in items, and receive zero discount!

However, in the event, I continue to buy 10 bags of the same size product, eventually I’ll receive a free bag.  This happened today!  WOO HOOO free bag of food!!!

This is the big money small change trick… had they given me 10% off every time it would not be exciting, or drama building!  BUT, getting an entire bag of food, all at one time, for free… is like a BIG DEAL.

It’s a gift, it’s a present, it’s a FREE BAG OF FOOD!

It’s the same discount, 10% off on a single bag is actually saving all the 10% discounts to make one free bag, all at once!

BUT, if I stop buying, I get zero discount!

Loyalty programs are a pretty cool gig… but think about this whole “free bag” concept.

OH and you know what… each time I stop in I’m told how many more bags I need to purchase until “then next one” is free… so they help me”countdown” along the way.

PS: Mr. Pancake is getting rabbit tomorrow… he love rabbit… gonna be a happy boy!

Tomorrow come back for Try This Day!  PS:  Like my vibe? Join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 432 – The Reason You Must Get Out of Your Comfort Zone.

Every individual matters. Every individual has a role to play. Every individual makes difference.”

Thursday: Infinity Customer

Get outside of your comfort zone.  Remember this!  You need to get out of your comfort zone, well… every once in a while.

I’ll explain it like this.

While you goal is to create one tribe.  One group of people united by a common purpose or bond.  Your goal can get in your way.

Here’s how.

You need to provide information that your tribe desires and although it’s one tribe it’s a mass of individuals!  The individuals all have their own little mini-tribes of interest in you.

I’ll use my Facebook page for the boat yard as an example.  I enjoy posting photos of sunsets.  Why? They’re pretty!  They also have great interaction.

However, when I post a photo of a storm blowing across the lake, I also get interaction, it’s often a different segment that “likes” it.

What’s even more fun is when I post a story about our forklift… that brings an even different segment of interactions.

I don’t think the forklift lovers dislike the sunsets or vice versa, I just think it evokes a different sense of belonging.  But you know what… belonging is what we are striving for in creating the Infinity Marketing Machine.

Creating forklift posts is a little out of my comfort zone… or at least it’s not as easy as a sunset photo.  But you, just like me, needs a mix of topics to talk about!

Strive to create belonging by posting different “types” of stories for your tribe.  Soon you’ll notice different follower mini-tribes!  It’s a great strategy to build loyalty and turn the “one and done” customer into an “Infinity Customer”.

Tomorrow come back for Big Money Small Change Day!  PS:  Like my vibe? Join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 431 – Goal. Plan. Go… Even If It’s Slow.

“It doesn’t matter how slowly you go as long as you do not stop”

Wednesday: Midweek Motivation

Do you have a plan?  It might be about your family, your business, or your health… but I’m just curious if you have a plan.

The reason I ask is because when you’re frustrated it’s often because you haven’t put any sort of goal in motion… a.k.a. a plan.  A plan is just a goal in motion!

And when something is in motion… it’s great!

I’m extremely busy right now, the reason… it’s summer!  We have a lot going on at the marina but I also know this… September will be here in 15 days and that’s when people, believe it or not, start Christmas shopping!  I do several things online that are all about the holiday shopping season… so I have a different goal right now.

It’s a personal goal…

And that’s to get my websites under control and ready to go for winter!  This is difficult with everything I’ve got going on, but, if I make a plan and regardless how “slow” it’s going toward accomplishing my goal… I am making progress and you know what????

I feel good about it!  Regardless of how slow it’s going right now… I am making progress toward my goal.

SO for you today, get yourself a reality check and see what is frustrating you, make your goal and just make a little progress EVERY DAY toward making it a success!

Bite size… slow and steady… but just keep going!

Tomorrow come back for Infinity Customer Day!  PS:  Like my vibe? Join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 430 – My Top 5 Go-To’s For Content Creation When You Can’t Think of Anything to Post

“It’s easy to make good decisions when there are no bad options.”

Tuesday: Content and Consistency

So you woke up and you feel like… “I need to post something” – “I guess it’s just time to chat a little with my tribe.”

Remember, our goal is not to “post for the heck of posting”.  Our goal is to provide useful information that our tribe craves.

But this does get hard at times…

The type of information you strive to create is relevant and it elevates your status as a Subject Matter Expert.

SO what the heck?  How do I do this… It sure seems like a lot of pressure!

Well, it’s not that bad – let’s review “My Top 5 Go-To’s For Content Creation When You Can’t Think of Anything to Post” that provide a frame work that you can utilize to give your tribe that information they crave!

Yes… it is this easy.

My Top 5 Go-To’s For Content Creation When You Can’t Think of Anything to Post

  1. Create an FAQ list!  Just come up with a top three questions you’re asked and list them with the answers!  It’s definitely information your tribe wants because… well… they’re already asking you for it!
  2. Behind the Scenes:  Is there some sort of “sneak peek” you can give your tribe?  Maybe it’s a shipment of “stuff” that arrived and you can open the boxes on a video… how about explaining how you make something… really, the things that seem mundane to you are only mundane because you do it ALL THE TIME… it’s new, fresh, and unique to your tribe!
  3. Inspirational Quotes: hummmm… notice anyone that uses this idea?  OH yes, it’s my go-to!  I really enjoy inspirational quotes, they motivate me… that means I’m able to write with a focus and share a message.  Give it a try!
  4. Challenges:  Give your audience a challenge.  For example, you could run a volunteer drive OR you could even just challenge them to use your services.  Imagine owning a gym… challenge to visit 5 times a week!  If you are at a marina… provide the forecast and challenge to take a beautiful photo you can share (you even get a whole series of posts when they share!)
  5. Announcements:  Is there a special coming up?  How about a holiday? Maybe a community event… use the opportunity to give your tribe a unique angle on a local town event or your personal business event!

There you have it, print this out and keep it by your desk – when you’re “lost” for what to post, don’t provide something dumb.  Instead, go to your “go to” list and find a framework that allows you to share some useful information your tribe will appreciate!

Tomorrow it’s midweek motivation!  Come back and be inspired!  PS:  Like my vibe? Join my tribe! start here

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 429 – Live Excellence.

“Excellence is not a skill. It is an attitude.” Ralph Marston

Monday: Subject Matter Expert

Today was a beautiful sunny day at the marina.  It was incredible!  It was also incredible because of what our crew was doing.  Mid-August brings a whole set of instability to the crew.

The reason I say instability is because my “new” crew needs to step up and fill the shoes of their “old” crew’s departure to college.  It’s always shaky.  But today we had a few short cuts that went against my belief.  The belief that when you live with excellence you’ll achieve it.

The example… ugh… I watched one of our guys drive the pontoon boat too close to the dock too fast.  Not only is it illegal… but it’s just dumb.  His skill set is perfectly capable to drive that fast, it wasn’t uncontrolled, it just has a very bad optic to our customers.  Did I mention it was dumb?

This is why you need to live according to excellence.

And that leads to positioning yourself as a Subject Matter Expert.  Excellence in what you do commands respect.  Respect gives you a voice.  That voice brings followers and followers elevate your status.

Be excellence and you will be viewed as excellent.

Here’s the deal… our boat runners have a talent level that is far superior to our customers.  This is amazing since they start at age 15 and our customers are in their 40’s! But because of their youth, they haven’t fully grasped the concept of  “perception” and they do something dumb like drive too fast too close to the dock.

Since our product is the care and handling of boats in addition to the promotion of safe boating, it’s bad for our brand when they drive “too fast”.

Perception affects your Subject Matter Expert status!  Therefore, if that one boat runner runners would just accept excellence as his attitude instead of merely operating as a boat driver with excellent skills, oh my… he’d skyrocket! But until he decides to be excellence, he’ll just have excellent skills.

Is this making sense?

When you decide that to live with excellence your Subject Matter Expert status will skyrocket, until then… you will just have excellent skills.

Live excellence, don’t just be excellent.

 

More tomorrow, make sure to come back for “Content and Consistency” — also join my vibe by subscribing to my tribe!  start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!