Episode #372 – When 7″ Creates a HUGE Change

“It all Seems IMPOSSIBLE Until It’s Done.” Nelson Mandela

We’re getting close to our store “re-imagining” project being done… About 3 weeks ago we entered “what on earth did we get ourselves into” phase… ok we used slightly saltier language!  haha  But you get my point.

We’ve had boxes, shelves, hooks, clutter, and crap everywhere for two months.  It’s been insane.  But now, it’s getting close to being done and it’s actually looking awesome!

The store was built in 1997 and this is the first major revamp we’ve done.  We’re finding lots of “treasures”… soon to hit Craigslist.  We’ve also got some new inventory to take it’s place.  We took the time to think about our NEW customer mix, much due in part to how our Infinity Marketing Machine, and find products for them!  We also have put thought into how they will use our customer space AND what type of experience we’re creating for them.  We can’t wait for summer to see how this works.

Here’s my point.  Go for it!  It will be worth it.  We talked this project and put a plan to together… it’s taken some crazy turns along the way but here’s the fun thing… this has been a lot of sweat equity.  I’m not quite how to term it, but maybe this Friday I’m a little upside down… big change, small money?

ok ok ok — I can’t do that!  It totally ruins my theme…

This entire project started with 7”.  That’s it… 7″!  I needed to get a new desk, that intruded 7″ into our bathroom waiting area… well, the 7″ caused too small of a passage way with our bait cooler… that caused the bait cooler to need a new location… and everything spiraled from there!  So there you go that Small change of 7″ will create a big money makeover!  I’ll know in a couple months… and I’ll report back!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Don’t be afraid of a big project… make a plan and go for it!  Draw your confidence from a previous experience that was impossible until you made it happen!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #372 of the Two Minute Commute audio blog Podcast

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

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Episode #371 – Do This to Gain Followers

“The most exhausting thing in life is being insincere.” Anne Morrow Lindbergh

“Originality is… a by-product of sincerity.” Marianne Moore

Today I’m trying something new…  While on my search for an inspirational quote, I found two!  They are closely intertwined and yet bring strong points to the table.

Our goal with the Infinity Marketing Machine is to produce a loyal tribe that you can market products and services to.  When you are able to captivate your audience through engaging content they become Infinity Customers.

The problem I most frequently hear is that there is a belief that the Infinity Marketing Machine is good, but I just don’t know what to say… or that that I get started but I just can’t keep up with the content.

Well…

Here’s the reason.  You simply haven’t found your true voice yet.  When you are able to passionately believe in your business you will be able to write or create videos about it!  I’m not saying this as a negative, but look at the quotes for today!  Being insincere is exhausting and originality comes from sincerity.

Now, do not mistake my message as lying.  It’s far from that!  When you have difficulty expressing your passion or keeping up with something to say, maybe you just aren’t speaking from your true voice!  You’re not being sincere to your audience by presenting the real you.

When you let everything go… and simply be you… you will have lots to talk about! Don’t try to communicate like person X or do a video like person Y – the best you’ll be is a second place X or Y — but when you decide to speak freely, wow!!!!

You owe it to your customers.  They have purchased from you or at least have trusted you enough to join your following, but like I’ve said earlier this week… the group gathers, then begins to trust you enough to follow you, but your leadership in loving them back will skyrocket your success.

Your customers will become Infinity Customers as soon as you choose to be yourself and communicate with authenticity!  The reason is… people want to work with people and sincerity matters.

Start today, don’t worry about what someone else “thinks of you” – in fact, if someone unsubscribes because they don’t like the real you, good!  Get rid of them, for every one that leaves, many more will take their place!

You need this loyalty to make the Infinity Marketing Machine a success!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Today… make a post, but tell your news like you if you were talking to a friend.  Add your personal vibe!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #371 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #370 – Strong Leaders Produce Strong Followers With This One Thing

“People buy into the leader before they buy into the vision.”

Midweek Motivation time!  Do you feel like you’re spinning your wheels?  It’s hard when you put all sorts of effort into planning or implementation only to have mediocre results… well if you’ve got a vision but it’s just not getting any traction… what do you do?

Regroup and evaluate if the problem is actually you!

What????

Yes… the problem could be you.  If you’re having a leadership issue you are likely going to have a vision issue.  The reason is because to be a leader you need followers… to have followers they have to be on board with the mission/vision you propose.

If they do not believe in the vision it’s very difficult if not impossible to follow you.  Therefore, you must consistently work to be a good leader!  Leadership through clear vision, policies, and procedures including reinforcement of the mission.  AND most important, enforcement of the guidelines. When you demonstrate fair and solid leadership, your vision will be achieved.

Your strong leaders produce strong followers through clear vision.  When you want your Infinity Marketing Machine to work… you must have a clear vision to build the loyalty of a great tribe!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Do you have a project that isn’t working… stop and see if you are providing enough leadership!  You may need to give more direction to achieve the vision you have in mind.
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #370 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #369 – Love Your Tribe… Back!

“Marketing is telling the world you’re a rockstar. Content marketing is showing the world you are.” Robert Rose

You know you should create original content for your followers… but you just can’t seem to get to it… well here’s your reason, your “why”, your “ah ha” moment to start creating regular content.  It’s the way you show your followers you choose them back!

You spend a whole bunch of time, energy, and money on creating  the illusion that your business has an amazing product or service.  That’s the marketing you do through all sorts of channels.  It’s your positioning.

I mean… how much time do you spend looking at ads or stocking the shelves in your store?  Lots… right?

Well, when you take the time to create original content for your followers you are actually living up to the reputation that you’ve spent all sorts of time creating.  It’s the thing that makes your vision possible!  It gives your business a personality and makes it approachable.

I’ve said it often, people want to do business with people… the original content you create is not just to provide information, but it is to build the foundation and vibe of your tribe!  It’s your opportunity to relate with people.  This ability to relate is actually your way to attract them!

When you meet someone in person there’s a whole bunch of things, both verbal and non verbal that people pick up and decide if they want to be a part of your movement.  Well, online you have your postings/blog/videos/emails… these can be used to share your personality and mission!

When you change to the Infinity Marketing Machine you are working to create a group (tribe) that loves you… the content you provide allows you to love them back!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Choose your tribe back!  Create a post, today… that gives a little behind the scenes magic… something that makes you human.  You know… something that shows you love them!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #369 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #368 – Warning – This Post Might Bring Out Your Inner 13 Year Old…

“Be yourself. Nobody can do it better!”

I’ll warn you right now… we are in the middle of a blizzard, the roads are horrid with traffic discouraged AND I just finished compiling the info for my taxes.  That means I’m a little stir crazy!

But honestly, I could not pass this up… it’s one of the best examples of utilizing the Subject Matter Expert skill EVER.

I discovered this post when I woke up at 3:10 to the “beep beep beep” of the plow trucks in my driveway.  So what do you do when you can’t sleep… yes, open up Facebook.  I noticed a post from a girl I used to teach baton twirling to… she’s now married.  She was writing her sister…

The topic was a re-post by a baker.  The baker is also from the Twin Cities and due to the blizzard she decided to share the many comments she received two months ago on a post of a cake she created.  The photo was a designer cake.  It looked pretty, it was pink — it used rock candy and it was designed to look like a Geode.  All shades of pink.  Very cool.

Yeah… that’s not how my former student took it… she wrote to her sister, “LOOK a Vagina”  I’m like WTF?

So I looked at the cake again, and burst out laughing.

This brought me down the rabbit’s hole of Facebook creeping… to which I quickly realized… I was not going to fall back to sleep anytime soon.  It got more hilarious with each customer comment.  I actually came to an article on Epbot.com that I had to screen shot and share.

img_2754.jpg

And thus, the best example of Subject Matter Expert status to humble yourself to adoring fans.  And you know, from the comments this baker is amazing.  As an artist, she was willing to “expose” her talent through the cake.  And as a human, she’s a super hero.  Imagine how you would feel after spending hours on your “labor” of love to have strangers compare the result to… well… a vagina?  But it happened to her and she handled it beautifully!

Here’s what she did… in a single reply, she mentioned that she won Cupcake Wars once and the Food Network’s Holiday Baking Championship – then went on to have some of the best comebacks you’ve ever read.  Look up her Instagram feed at NadiaCakesCupcakes and her Facebook at Nadia Cakes – they are through the roof entertaining AND an example of how to relate to customers on social media.  I’ll guarantee this has become much bigger than she planned.  She has since trademarked the name “Vageode” and celebrated International Women’s Day with even more of her delicate cakes.  Her ability to share her true personality, and in this case, not to take herself too seriously, especially when things journeyed NO WHERE she planned has skyrocketed her success.

This is why you need to position yourself as a Subject Matter Expert.  When you become the leader of your industry it gives you the opportunity to relate to your customers, share expertise, and weather the storm!

All I have to say is…. thank goodness this is not episode #369… so close! Whew!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Position yourself as a Subject Matter Expert… just decide to do it.  And send warm thoughts this way… the snow is ridiculous!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #368 of the Two Minute Commute audio blog Podcast

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Week in Review – #362 to #367 – Tips and Ideas to Improve Sales for Small Business Owners

In case you missed an Episode… here’s a link to Episodes 362 – 367 of The Two Minute Commute on BigFishIdeas.com.

 

Episode #362 – Monday – Really, I’m a Real Person.

Episode #363 – Tuesday – Why Do You Need to Make Time for Your Tribe?

Episode #364 – Wednesday – The Nagging Ideas are the Best Ideas!

Episode #365 – Thursday – Get It, Got It, Good.

Episode #366 – Friday – Small Change Doesn’t Mean Effortless!

Episode #367 – Saturday – Show Off Your Accomplishments!

 

You can also access it on my Free App: SmallBusinessClubApp.com

Thanks for being here!!!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Episode #367 – Show Off Your Accomplishments

Saturday – Try This!

I finally got my hair cut!  It’s a very exciting day… I use “hair cut” to disguise the real message which is I finally had the time to get my hair colored.  OH yes… that’s much better.

First thing that greeted me as I sat down in front of the mirror was this really neat sign.  my stylist had achieved the next level up. Now, I’ll be honest, I had no idea what that meant.  I assumed it was a gentle way to let customers know that her rate went up, as this happens when a new level is achieved… but what was neat was the “congratulations” message!

Not only did I notice it, but she did too.  Every time she was at work she received a message that she had achieved another level in her skill or tenure.

I devote Monday to Subject Matter Expert topics… but I typically refer to this expertise being shared on line to build your credibility.  Well… here’s a great way to do a “real world” Subject Matter Expert announcement.

How can you use this in your retail environment… space on your front counter?  Maybe a wall with certifications?  There are a number of ways to highlight your accomplishments!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Humble Brag Time!  Designate a place in your retail store or office to show off your accomplishments! Do this… it’s a great conversation starter and builds your Subject Matter Expert status with your customers!
2- Install my free app! (SmallBusinessClubApp.com)

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!