Creative Candy Moment

Roxanne Rockvam

One of my employees pointed this super creative detail out to me. The Mike and Ike’s candy package put a creative spin on their UPC code. 

Take a look! They made it functional and artistic.  That got me to thinking… How can you take something ordinary, dare I say, boring and add your business’ personality?  Can you add interest to your bathrooms, front lobby, stairway?  The possibilities are endless!  

Afterall, this is a UPC symbol, YAWN!  now it’s a pretty neat part of the package. 


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