When you have enthusiasm it sets your business apart from the rest. As the leader you set the tone. Others will gain momentum from your enthusiasm and that’s pretty powerful!
Your big advantage as a local business is the ability to have your enthusiasm transfer to the people surrounding you… think about it, you’ve had interactions with both huge companies and small businesses, which one can you feel the excitement of the owner? I mean, buying muffins at a local bakery where you can feel the love and artistry of the product is much different from prepackaged muffins in a box, right? 🙂
-Keep up your Enthusiasm