Episode #47 – Is That Quote Real?

Thanks goes to a tweet from Jen Lehner that inspired this post!  And yes… that’s Washington in the photo…

When you hear a quote or a stat, make sure to question the source. When the bank promotes their 5 Star rating, you need to inquire as to the source. Was this based on a survey of 5 stars or 100. If they are proud of their 5 stars and it’s out of 100… there’s a problem. Always question the source.

This is not a new concept, after all, 4 out of 5 dentists surveyed…  Again, it makes a difference if it was 5 total dentists or 500.   My point is there is a lot of information, quotes and statistics on the internet.  The worst are projections.  The most recent I heard was that within the next 18 months 80% of content online will be video.  OK, that’s a little terrifying.  But it’s also just a quote.  What is important is the trend it is showing.  It might not be 80% of every businesses content, but what it does say is that more and more content will be video based.  It’s a trend you should be aware of and start getting familiar with today.
Action Step
1- Question what you read, especially projections
2- Since video content is becoming more and more popular, get familiar with it.  Even if it means you start recording things that you don’t publish, but you create as practice!

I’d love it if you’d subscribe to my blog at BigFishIdeas.com — AND if you think this post is cool, press like!!!

Listen to Episode #47 of the Two Minute Commute

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