Episode #147 – Easy Ways to Keep Your Website from Being Mediocre
Today I will be mediocre. I have nothing important to do. I’ll tell people average things. I will get by. I am mediocre.
Would you ever do this?
Now substitute “website” into “I”
Today my website will be mediocre. My website has nothing important to do. My website tells people average things. My website gets by. My website is mediocre.
HA!
While the website should be “static” it should not be outdated. I’ve said this before, but it’s true. Your website is often the first place people visit and the last place you update. It’s important to create a “real world” calendar that you can put “expiration” dates on… something that will trigger you to get rid of “sale” dates or years.
I know, as a business owner, it’s just one more thing to keep track of, but it’s a big deal. You need to keep on top of the dates…
Another important update is the photos you use. Again, the website is static, but you don’t want it to be outdated. Styles and models of cars in the background can give you away… also, and this is a biggie, but most cameras have changed to HD – you can tell the difference.
Video is becoming the trend. It will be common to have information shared via a movie format, whether this is a digital slide show or an actual human on camera presence. You’ll want to get ahead of this and make sure you have one video type information resource for each of your profit centers. Again, if you’re not comfortable on camera, at the minimum use a program like Animoto or slideshare to create a slide show!
If you’re looking for an easy way to keep your site “fresh” either do it yourself or get a webmaster to do this, but put your Facebook, Instagram or Twitter feed on you page. This will keep the site looking “alive”.
Finally, well… for this post, there are many other things you can do to keep your website out of the mediocre category – but make sure your branding is consistent. Colors and logos should match your business cards and letter head. You want a seamless transition from offline to online. It doesn’t have to be perfect or expensive, just consistent.
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Action Steps
1- Print out a blank calendar and start writing reminders as to “sale end” or pages with years listed that will need to be updated.
2- Get one social media feed on your website — make sure it’s the feed you update regularly!
3- Install my free app! (SmallBusinessClubApp.com)
Listen to Episode #147 of the Two Minute Commute audio blog Podcast
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