Episode #211 – Who Else Wants a Clever Marketing Idea?

Even though I often mention my need to be the “cool aunt”… I can’t take credit for this idea, my niece is the smart one.

She gave her mom a gift… her mom loved it!  OK, I thought it was pretty cool… so I decided to share it with you.

Look close… you might miss how clever it is and how you can apply this idea to your business.

My sister’s gift was a package of sample perfumes.  But it’s not what you’re thinking.  Sample perfumes makes you think they’re the tiny tubes in cardboard holders.  Nope!  She received a beautiful package of five bottles in a pretty sliding box.

Here’s the amazing thing. This gift includes a gift card for a “full size” bottle.

This is a great way to get customers to buy sample products as a gift.  The recipient gets to pick their their favorite fragrance or taste and come pack for “the big one”.

There’s your idea.  Create a “sample size” that fits in a “sample kit” and package with the gift card for “the big one”

Sample size gift packs are really just borrowed from “beer flights”.

Now, figure out how you can use this tool at your business!

 

 

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: If you love this idea, make sure to “like” my post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)

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Action Steps
1- What can you create as a “sample pack” — or what current big service can you make into a trial pack or a “sneak pack”
2- Install my free app! (SmallBusinessClubApp.com)

 

perfume

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