“Either write something worth reading or do something worth writing.” ― Benjamin Franklin
Just when you think you are out of things to write about… remember what Benjamin Franklin has to say!
Isn’t it odd that Ben, who died in 1790, explains the heart and soul of social marketing?!
As you are deciding what to post or you just “feel” like you should post, you need to post something people WANT to read. What you are creating is a gift for your followers.
The guideline is you must post consistently. I say “guideline” but let’s call it a rule for a moment. You need to follow the number one rule which is to post consistently, pick the amount of time you are going to post, whether it’s one day a week, twice a week, or even every day. Then you need to go to rule two which is this post must occur at the same time, every time. If you post on Tuesday and Thursday, build a consistency into the time, for example, pick lunch, afternoon, dinner… but make it the same time!
You may ask, what’s the perfect time and perfect quantity… this is where the “guideline” returns. My answer: there is no perfect time/quantity, the only perfect time/quantity is that you pick the quantity and always follow thorough!
Now back to Ben…
When you’ve picked the time/quantity and you sit down to type and BOOM you’ve got nothing… then what?
Plan before you get to “nothing” — do exactly what Ben suggests…
1- write something worth reading OR
2- Do something worth writing
But what ever you do, don’t get to Tuesday at 11:00 and wonder what the heck you’re going to post today at noon… Back up two days, and make sure you have a plan for Tuesday’s post!
Therefore, as you decide the quantity/time – you’ve got to plot this on a calendar. You need to do this monthly and plot your current events for your business, whether this is a special sale or date in your business cycle when you see it on a calendar you can “write” about it. You can also see the “drought” coming and fill in with those ultimate back-up’s like “National Day Of” celebrations.
There is a way to get consistent posts that are fun to read but it all involves planning.
I say – you can do this on your own, but if you want to check out the new social media planner I created on Etsy — click here.
Thanks again – and when in doubt, remember Ben’s words!
SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine
PS: Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Listen to Episode #219 of the Two Minute Commute audio blog Podcast