“Talk to people, not customers”
The quicker you realize that customers are people, the faster your online communication will grow!
Here’s what I mean. And this is a hard concept to wrap your head around if you were in your teens in the 80’s. You need to stop being formal.
This really is difficult. It’s good you have a formal way of writing and to use proper English. But… when it comes to style, personality will go very far in gaining trust.
Now I said if you were in your teens… I mean at the youngest… Teens+ in the 80s. We grew up in a time when newscasts were (painfully) formal with forced banter… OK it hasn’t changed that much. But what has changed is the social media way of filming.
Do you remember when your family got it’s first video camera… or using a super 8 movie camera? You never wanted to shake the camera!
Now, it’s almost preferred, however, it is changing. I have a Smove and although I’m still getting used to it, it’s pretty cool. It’s a camera stabilizer AND it has feature where it follows your face… it gets a little creepy – but you can bob your head around and the camera follow you! Cool and creepy!
I’ve gotten a little off topic, so back to talking to people vs. customers. When you talk to people, and by talk I mean video, audio, written and in person. When you communicate with people you do so in a relationship manner. This is very different from the 80’s newscast where people were stiff and awkward, that’s talking to a customer.
It’s the difference between “one and done” and building an “infinity customer” – go for the relationship.
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
1- Create a way to gain feedback from customers. This feedback will help you form future messages switch and talk to people!
2- Install my free app! (SmallBusinessClubApp.com)
Listen to Episode #281 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!