Episode #333 – I Want to Rent a Boat In A Blizzard.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew David
Want to make some money? Pick up a pen.
Alrightie, it’s not that simple… but there are results. When you choose to accept the relationship between content and money you will reap results! Here’s why.
Trust brings money.
Back up one step and you find out that relationships build trust.
Back up one step further and you’ll find out that content builds relationships.
It’s all connected and if you are a bottom line small business owner that is “too busy” to create a blog or even one post… stop for a moment and look at the chain again…
content to relationships to trust = money!
I bring this up because it’s snowing! Yes… Snowing = “content to relationships to trust = money” because you’ll never believe this… but I had a customer email today asking about making boat reservations. He really did! We have 36″ of ice on our lake, we’re in the middle of a blizzard, and the boating season is a good 2 months away! But, none the less, I have someone writing about making a boat reservation…
This means… it’s time to send out the boating videos! 🙂 I have a ready made 8 week beginner boating tips series. We created them with our crew. Each is less than one minute, but it’s a great way to get ready for the season. It’s also a great content piece. It’s an 8 part series, so each week our customers will receive a new video, it was also really easy to create… use this tip at your business. When do you have an “anticipation” time? What can you do to fill that time by providing content? Two important questions to ponder!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Create a Series! Look at an aspect of your business where there is delay between purchase and delivery. Fill it with information that builds the anticipation!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #333 of the Two Minute Commute audio blog Podcast
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