“It all Seems IMPOSSIBLE Until It’s Done.” Nelson Mandela
We’re getting close to our store “re-imagining” project being done… About 3 weeks ago we entered “what on earth did we get ourselves into” phase… ok we used slightly saltier language! haha But you get my point.
We’ve had boxes, shelves, hooks, clutter, and crap everywhere for two months. It’s been insane. But now, it’s getting close to being done and it’s actually looking awesome!
The store was built in 1997 and this is the first major revamp we’ve done. We’re finding lots of “treasures”… soon to hit Craigslist. We’ve also got some new inventory to take it’s place. We took the time to think about our NEW customer mix, much due in part to how our Infinity Marketing Machine, and find products for them! We also have put thought into how they will use our customer space AND what type of experience we’re creating for them. We can’t wait for summer to see how this works.
Here’s my point. Go for it! It will be worth it. We talked this project and put a plan to together… it’s taken some crazy turns along the way but here’s the fun thing… this has been a lot of sweat equity. I’m not quite how to term it, but maybe this Friday I’m a little upside down… big change, small money?
ok ok ok — I can’t do that! It totally ruins my theme…
This entire project started with 7”. That’s it… 7″! I needed to get a new desk, that intruded 7″ into our bathroom waiting area… well, the 7″ caused too small of a passage way with our bait cooler… that caused the bait cooler to need a new location… and everything spiraled from there! So there you go that Small change of 7″ will create a big money makeover! I’ll know in a couple months… and I’ll report back!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
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1- Don’t be afraid of a big project… make a plan and go for it! Draw your confidence from a previous experience that was impossible until you made it happen!
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Listen to Episode #372 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!