Occasionally ask, “What is the connection between what I want most in life and anything I plan to do today?” Robert Brault
Today was one of those days where I had a glimmer of inspiration.
I was having a conversation about why social marketing is important. It was ironic because sometimes I get too far away from the source of my “why” and I need to be knocked back into perspective!
You might be like this person… he’s transformed a passion into a money generator. Now, he can see the potential and wants to replace his income from his job. It’s not out of the question, but it’s that point where he’s running on empty but not at the point where he can cut the strings.
And that’s when he said the magic words… “Yeah, but how on earth can I take time to post this stuff when I’m working on going to my job and working on building this (business)”
Ta Da! Enter the Infinity Marketing Machine.
I love this question/statement because my entire passion in this exact topic started when I read one sentence in a Social Media Marketing book. The book was ginormous! Remember an old phone book… yep… that big.
The reason I bought this awful book was because I’m writing a book. In order to write mine, I wanted to get an idea of what others put into a great big book of social media nonsense. And I found it on page 1. It said something along the lines of… a small business should prepare to spend 15 hours a week on social media marketing.
I burst out laughing! There’s absolutely no way, someone that has worked closely with a small business, would ever have the time to spend 15 hours a week! It’s simply impossible. — that’s like 3 hours a day! If you honestly have 3 hours a day to do social media marketing… you need to develop a new profit center and generate more cash!
AND That’s when I set out to find a better and more reliable way to USE social media platforms to your advantage!
That’s when I discovered the Infinity Marketing Machine. It’s a great way to build a bond with your customers and specifically target this group to build your business.
PS: I’ve written the book… well the first draft. How cool is that??!?!?
Alrightie… back to my story. I shared a little of my process in my conversation today… but then I started to notice a “glossed over” look in his eye. So in case you’re in that same situation… stop by this week and we’ll explore this a little closer. Starting tomorrow I’ll share what an Infinity Marketing Machine is and what it’s not…
Just know that it’s super important to create your Infinity Marketing Machine with intent… you must know have a goal in mind to achieve success.
Until then… join my group! start here