– Day 37 – Messages and Customers

“Are you sure that a floor can’t also be a ceiling?” MC Escher

Just like the inspiration states… the same thing can have two functions!  Social media is exactly this situation.

You can create messages for customers or customers for messages.  It’s fun, because the line is blurred between the two.

Clearly you’re already in business so you have customers.  That makes it pretty easy to create the first part of the saying…

You most likely has social media sites that generate potential customers, so that’s the second part of the site.

Now just blend them together.


You are generating messages that your group of customers what to hear!  These are BOTH customers that engage with you on social media and those that have already engaged with you enough to share their email with you!

These messages are full of information they want to receive.

When you provide this information you build trust, when they trust you, the customers become a tribe.  When they are a tribe, you start to share new products they want… and that’s when you make money!

That means your Infinity Marketing Machine is not just a series of emails and it’s not just posting on Facebook.  That’s what you’re already doing.

An Infinity Marketing Machine is a system of strategic communications designed to build a tribe.

Cool Eh?

Tomorrow come back and we’ll learn about the 5 C’s of the Infinity Marketing Machine!

Until then… join my group!  start here

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