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ProfitCenterCoach.com – Day 39 – Become the Expert You Are.
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Dr. Seuss
Thank you for being here! I’m making an assumption that you were searching for a better way to create more social media traction for your business… well, yesterday I told you about the 5 C’s to the Infinity Marketing Machine. I’m glad you came back to learn more.
The coolest part of the Infinity Marketing Machine is the ability to tailor it to your personal needs. But it all revolves around the ability to share information that builds trust with your followers.
The first C is “Credibility”. Have you ever had a gut feeling that someone is not trust worthy? You don’t know exactly why… you just get a bad feeling. Well, this is exactly why you work to elevate your credibility online.
The best way to elevate this credibility is to become a Subject Matter Expert by sharing your knowledge to position yourself as an industry leader. For example, sharing knowledge in a blog, vlog, or podcast is an excellent way to accomplish this goal!
Now… the hard part of creating a blog, vlog, or podcast, outside of starting, is feeling that you are “worthy” enough to create such an outlet. But here’s the deal, have you ever searched for information online and been thrilled to find the answer to your question?!! When you start to create the information, it gives you the opportunity to share and give back to others!
You might not feel like you’re ready to be considered an “expert” but guess what… there’s always someone “newer” than you. Your knowledge will be appreciated. Again, the reason you are creating this type of information is to position yourself as the expert in your industry. But sharing your knowledge you become the “go to” for knowledge and this builds trust.
Trust is extremely important to your Infinity Marketing Machine. And with that, it’s time to create your blog, enhance your Linked In profile, and clean up your Facebook feed.
Come back tomorrow and we’ll talk about the second C of the Infinity Marketing Machine, “Content” — This is a great way to build trust with your customers!
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