“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer
Today’s inspiration might seem a little confusing. We want customers satisfied… right?
Yes we do.
But more than satisfied customers, we want loyal customers.
This is where the Infinity Marketing Machine steps in. The complete purpose of building an Infinity Marketing Machine is to turn customers from one and done into Infinity Customers. An Infinity Customer is a loyal customer.
And that’s today’s topic, the 4th C of the Infinity Marketing Machine, “Customers”.
Here’s why… Pretend you have an online store. Alright, some of you might already have one… but for those that don’t – just pretend!
You sell inflatable beach balls. They’re normal. Nothing too exciting about them… but they’re fun. Some people that buy them also buy shovels and buckets. That’s it. At the end of the day, you take your orders, pack the orders, and send them out.
Now imagine if you created an email list that celebrated stuff to do at the beach. The names you have are generated from your beach ball list. Every day you sent out an email that showed the temperature of the water, the winds, or heat index. You talked about the festivals in town… people liked the information and subscribed – they told their friends and more people joined. You have created a consistent and content rich email that your beach visitors love! In your email you start to include a product of the day – maybe a beach towel, or inflatable, or sunscreen… but people by from you.
They keep coming back!
You have created an Infinity Customer. You have turned the beach ball from one and done into infinity with the towel or sunscreen ads in your newsletter!
This is the goal of the Infinity Marketing Machine… Turn “one and done” into Infinity!
Come back tomorrow to learn more about the 5th C of the Infinity Marketing Machine… Cash!
Until then… follow me! start here