“Without promotion something terrible happens… Nothing!” P. T. Barnum

Monday: Subject Matter Expert

You’ve worked hard and you’re working hard, but you feel like you should be busier.  What’s going on?

Well, when you forget to promote something it gets quiet. And by forget I mean you simply don’t.  This is for both your products/services AND your personal credibility.

One of the 5 C’s of the Infinity Marketing Machine is Character.  Sometimes it’s a difficult concept to grasp that you need to show your credibility on line but it’s a VERY important part of your total package.

You can create content and collect customers that you focus on nurturing into a tribe… but the whole process goes faster when your customers know, like, and trust you.

Trust is key.

The best way to build trust is to promote yourself.  You may feel like you struggle as to what you can promote… well here’s an example.

I worked in college admissions for 5 years.  That is one type of “fact” that helps with promotion.  But let’s break down one thing… I served on a scholarship committee where I read applications and actually made decisions.  Hummm… this is getting interesting.  Over those three years I read over 1,000 applications!

If I sold an info product online about how to write an amazing scholarship application – would it be helpful if in my PROMOTION I said, I’ve read over 1,000 applications?  I mean, there isn’t an actual certification program to take to become a scholarship evaluator… but certainly reading over 1,000 applications makes it’s own credibility statement!

That’s what I’m talking about when I say promotion!  Look at what you’ve done and quantify it so it makes an impact to your followers.

PS:  I love today’s inspiration… I found it last Friday… then you know what, all weekend I was following team USA for baton twirling at the world championships.  The gold medalist for the junior ladies is from the USA. YEA!  To bring my little story “full circle” she did the most incredible performance to… you guessed it… “Never Enough” from The Greatest Showman.  Watch it here.

If my blog is giving you ideas… that’s super cool, for sure join my group for more!  start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

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