“Nothing is more attractive than loyalty.”
Friday: Big Money Small Change
I had a busy trip to the dog food store. OK, the fact that we now have entire stores devoted to dog food really puts into perspective how many people have dogs!
When I was a kid we used to just get the 25 pound bag of food at the grocery store. My dad tells me stories of how when he was a kid their dog just ate whatever table scraps were left from dinner for the family.
Now a days… we have entire stores full of food for dogs. Process that for a minute. Wow.
Well, I went to the store and got his hoof, pig ear, treats, chew stick, can food, toppers and bags of food.
Did you catch that… bagSSSSSS of food. When I was a kid… our dog ate kibble. That was it. One bag, one flavor.
Well, Mr. Pancake is a bit of a pampered “diva”. This means he gets a bag of lamb or rabbit, or even kangaroo…. the thing that makes me laugh is that one flavor is called “beef” and not cow. But back to my topic.
I enjoy going back to the dog food store, time and time again.
I’m in a magical frequent buyer club!
I do nothing to be in it except tell them my name AND EMAIL.
Occasionally I’ll receive a notice… but the big thing is… they log my purchases (I’m assuming that helps them send me Cow kibble fliers) But seriously, I don’t have to carry a card to get logged as buying a bag of kangaroo kibble.
Now here’s the super crazy part…. I keep going back without receiving ANY discount.
I show up, buy $200 in items, and receive zero discount!
However, in the event, I continue to buy 10 bags of the same size product, eventually I’ll receive a free bag. This happened today! WOO HOOO free bag of food!!!
This is the big money small change trick… had they given me 10% off every time it would not be exciting, or drama building! BUT, getting an entire bag of food, all at one time, for free… is like a BIG DEAL.
It’s a gift, it’s a present, it’s a FREE BAG OF FOOD!
It’s the same discount, 10% off on a single bag is actually saving all the 10% discounts to make one free bag, all at once!
BUT, if I stop buying, I get zero discount!
Loyalty programs are a pretty cool gig… but think about this whole “free bag” concept.
OH and you know what… each time I stop in I’m told how many more bags I need to purchase until “then next one” is free… so they help me”countdown” along the way.
PS: Mr. Pancake is getting rabbit tomorrow… he love rabbit… gonna be a happy boy!
Tomorrow come back for Try This Day! PS: Like my vibe? Join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!