“Become the person who would attract the results you seek.” Jim Cathcart
Thursday: Infinity Customer
Have you ever wondered why the football captain and the cheerleader date? Look at it either way… he has become the person that is attractive to her… OR she has become the person that is attractive to him.
Either way… one has the personal characteristics that are attractive to the other!
This is also why the nerd doesn’t date the homecoming queen. Albeit smart, the nerd does not have the characteristics the beauty queen desires…
What does this have to do with being an Infinity Customer?
You (your business) needs to develop the characteristics that attract your tribe (customers).
It really is that simple!
You are going to become the attractive object of desire for your audience! You’ll do this by creating content that is so absolutely amazing that your tribe says “heck yes! I’ll date you!”
And then you consistently provide this amazing fantastic and stupendous content on such a regular basis that your tribe says, “The more I learn about you the cooler you are!”
This builds your trust to a point where your tribe says, “I just can’t live without you”
And finally… when you finally get down on one knee and propose your special offer for them to buy… they say, “YES! Of course YES!”
Except that… just because they married you… you don’t get to ignore them by reducing your amazing content. You want them around for INFINITY!
This is the real key to the Infinity Marketing Machine. You are committed to keeping the fire going after you exchange rings! When your tribe sticks with you through bad (content) days… you’ve got a special relationship… you have an Infinity Customer.
Awwwwe…. SWAK – XOXO – <3
Tomorrow come back for this week’s episode on “Big Money Small Change”!
PS: Like my vibe? Join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This