“Never try to teach a pig to sing. You waste your time and you annoy the pig.” Mark Twain
Monday: Subject Matter Expert
I picked today’s inspiration because it entertained me!
I kinda feel bad for pigs… I mean, we’ve heard the lipstick or earrings fancy it up – but it’s still a pig… right? So now, we can’t teach a pig to sing!
But what on earth does this have to do with Subject Matter Expert Day?
Becoming a Subject Matter Expert is not about forcing your knowledge onto someone else. It’s about building trust by representing yourself as an expert so as to build loyalty among your following!
We’re not here to brag… we’re here to inform. There is a difference.
No one likes a Know-It-All! However, no one likes to have a quiet expert. You know…that person that sucks all of the knowledge you have, is quiet, then speaks with a higher knowledge! (Both of these examples remind me of being in a classroom setting – hated the know-it-alls!)
Anyway, your goal as a Subject Matter Expert is to teach through information! Write articles on your website, create videos for Youtube, make downloadable fact sheets. Do things that teach others – but most important… have it all ready to go so you teach those that want to learn!
There’s no sense wasting your time trying to each people that have no desire to learn, those are people that visit your website and quickly leave. Spend time creating FAQ’s for your website that will attract and RETAIN those that want information.
As a part of the Infinity Marketing Machine you want to collect the email address of these visitors… so create the necessary capture tools. But start creating. Do this today!
Make it your goal to create one useful piece of information that positions yourself as an expert and post it on your website! You may be thinking… how do I do that? Just tell a personal story of how or why you went into business or how/why you offer a particular service/product. Your expertise will shine through! (PS: It will position you as a thought leader!)
Tomorrow… come back for this week’s episode on “Content and Consistency”!
PS: Like my vibe? I want you to join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This