“There are two tragedies in life; not getting what you want & getting what you want!”
Friday: Big Money Small Change
Oh I found a fun “real world” example! I am so excited to share it…
The reason it stands out to me is because communicating with your target audience is the most important thing you can do.
Let’s update that sentence.
Effectively communicating with your target audience is the most important thing you can do. The reason I say “effectively” is because you can communicate by confusing. The last thing you want to do is confuse people.
The following ad popped up on my Facebook the other day and I think it’s the most brilliant ad I’ve ever seen…
My mom’s comment about it was, “I don’t get it”
So we both looked at the same ad… while I thought it was amazing… it didn’t speak to her. How is that possible? It’s the same ad!
Well, this ad is risky.
He’s a builder, his company makes garages. In an advertisement, people typically expect to see examples of his work!
Instead he has opted to show old black and white photos of outdated garages. AND he’s not using these photos as a “before” to show a glitzy “after” of his completed work.
Nope. He’s just out there on social media sharing an emotion. Sharing a dream. Sharing a vision.
His rational behind hiring him to build a garage is that the garage is the place in your home where you can make that big dream come true! (Just like Disney, Harley, or even Amazon)
It’s brilliant! This is tribe building. The builder is attracting people that “get” his vision!
My mom, now understands the ad, but I still don’t think she “gets” the emotion – she’d rather see the traditional glamorous photo of the new garage. But, there’s nothing wrong with that! This builder ain’t the leader of her tribe.
This ad just goes to show that you can take make small changes to your messaging and have big impact for attracting your tribe!
Tomorrow… come back for this week’s episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review