“Lead, follow, or get out the way.”
Thursday: Infinity Customers
Who do you follow? Think about the people, brands, celebrities, products, businesses? Which ones do you love…
Now ask yourself why do you follow them? Why do you feel such a connection with the entity that you follow it?
You see, I’ve heard you can follow something as simple as cereal. Growing up I used to love a trip to the grocery store to visit the cereal aisle. That was always cool. Way better than the spices (yawn, boring). But I bet you can follow a spices page…
So why do we do this?
Because we want to belong. I follow my favorite hotel in Florida. Why? Each time I see the pool, I envision myself floating in it! I imagine that people who follow spices think of smells or tastes? OK, I have no idea… that’s just to strange for me. But hey, I’m not part of that tribe!
And that’s the point.
As a follower you want to belong. That’s why you give permission for a toilet paper company to send you information.
Now reverse engineer this… do YOU offer an “experience” that people want to follow? And I don’t just mean online. Do they want to west a T shirt with your logo? At the heart of it, are you a good leader? Remember, you are the vibe behind your tribe.
This vibe is a critical portion of your Infinity Marketing Machine. The reason is that you want people to hang out with you and consume the content you provide. When they stick around they become loyal and that loyalty translates into more sales.
That’s what we all want… more sales!
Your vibe can be created. It is a combination of your policies and procedures mixed with your products and services tied together with your history and story!
This vibe is critical to your Infinity Marketing Machine. The stronger and more defined your vibe the better your results will be.
Take some time today to see what vibe you already have… and then decide if it’s what you really want to be leading! If it’s not… change it.
Tomorrow… come back for my episode on “Big Money Small Change”!
PS: Like my vibe? I want you to join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review