“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” – Seth Godin
Thursday: Infinity Customer
Yesterday I was talking to one of my crew members. We were done for the day and he was on his way to ask his girlfriend to the homecoming dance.
BTW, this has turned into a big event. Not the dance, the actual asking a date to the dance… but that’s a topic for a different day.
He was telling me about the plan and he said, “It’s going to be a fun HOCO invite… blah blah blah” – I missed most of the conversation because I was processing HOCO. Then I figured it was short for homecoming. I’m not cool, but I’m not stupid!
I woke up my phone, checked Facebook for the 300th time that day… and boom. There it was, an ad for Homecoming dresses to celebrate HOCO.
I was (and still am) completely creeped out and angry that my phone was not just listening/monitoring me… but actually picked up the voice of a stranger… and then sent me an ad for teen dresses.
Facebook can be a good place to target market your product. But remember this… these people are NOT looking for you!
Again, super creepy monitoring 24/7 Facebook is gross, and it sends you ads. These ads “can” be helpful, for example if I were looking for a “HOCO Dress” per the conversation it eavesdropped on…. but I’m not, they interrupted me… and worse yet… caused me to write a post so you could read it.
I still think it’s useful to use the targeting tools that Facebook has for advertising, but remember this: Facebook contains people you interrupt. Google contains people looking for the thing you are advertising!
This is a VERY big difference.
If you are trying to build a pipeline to your Infinity Marketing Machine… you don’t want to interrupt, you want to attract!
Lots and Lots of money can be wasted on paid ads – that’s why we create an Infinity Marketing Machine to capture the customers, and continually entertain them so they want to buy from us and so we’re not interrupting them!
OH, and be careful what you say around your phone. so so creepy.
Tomorrow… come back for my episode on “Big Money Small Change”!
PS: Like my vibe? I want you to join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review