“The moon is the first milestone on the road of the stars.” Arthur C Clarke
Saturday: Try This!
Which way are you coming from?
There used to be a time when people would call and ask for directions. This relied on your staff having to give directions and your customer having to understand the directions.
NOW… “Hey Siri” or a Search gets you where you need to go. I thought driving was the main source of automated directions, until I saw the new directories at the Mall of America.
Not only do you see where the store is… it has an animated arrow to guide you!
It might be impossible to give your customers a guided arrow, however, what can you give them? Bring someone with you, jump in your car, and film the journey from the main highway to your business. Get out of the car and film the walk from car, to elevator, to front desk.
Prospective customers will appreciate this!
They are used to Google or Siri… but they can’t be everywhere (yet) – so help your customers find you! Film the journey. We did this at the boat yard… super helpful for first time visitors.
NOTE FOR 500! Thank you for encouraging me to continue this blog for small businesses, both with your messages AND with your likes! It’s been a honor to share the stories (some crazy) from my background. Normally on Satuday I don’t use an Inspiration — but today is a super special post…
I love the inspiration because this “road of stars” is never ending BECAUSE the stars go on and on, LOOK… we have an “Infinity Goal!” We may be at the moon… but we’re gonna just keep going. Exciting stuff coming soon… watch your email. (if you haven’t signed up… make sure to join me!) Thank you again! #halfwayto1000
Tomorrow… come back for my episode “Week in Review”!
PS: Like my vibe? I want you to join my tribe! start here!