Grab my free guide: The 5 C’s of the Infinity Marketing Machine
“Read more, learn more, invest in yourself.”
Monday: Subject Matter Expert
The first “C” of the Infinity Marketing Machine is designed to build your credibility with your customers. Our goal is to turn customers into a tribe that knows, likes, and trusts you.
It’s an important “C” that is often overlooked. But, just like a face to face encounter can leave you a tad uneasy if you sense something is shady about the person you talk to… so too can a visit to your website if the person, business, or product seems shady.
The way to less “shady” yourself is to promote the things that make you reputable!
Often this is honors, awards, education, titles… but sometimes it’s as simple as sharing your knowledge.
Today’s inspiration goes miles for building your Subject Matter Expertise. You must be willing to invest in yourself… this can be as simple as reading trade magazines. However, it should not be a chore… if it is a chore, you may possibly be in the wrong industry.
Reading is the first aspect… writing and speaking is the next. You must share your knowledge.
This can be in the form of your blog posts, posts on Facebook, pages on your website, or even the descriptions of your products and services.
There are many ways your expertise is highlighted. This is why it’s so important to stay current with the latest trends and information.
So the next time someone remarks on how you’re reading a magazine… just tell them you’re building your subject matter expertise! It’s true… keep current.
Tomorrow… come back for my episode “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review