Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine
“Once you decide what you stand for, decisions are easy to make.”
Thursday: Infinity Customer
I was talking to my self earlier today… yes, I do this. But I was wondering… why do people have a hard time creating consistent content.
That’s when I thought back to when I struggled and what’s different now and I discovered that the difference is not having a clear focus on the core tribe you are trying to attract.
If you know you are attracting women in their 40s/50s for your weight loss product, clearly quoting “Clare is a fat girls name” will bring you a whole troupe of women running to your product because you speak Breakfast Club. But if you are trying to attract women in their 60s you will probably alienate with the same words… and if you go after a group in their 20’s with that quote, oh my… clear room in the safe spaces!
This is why you need to get very clear on the tribe you are attracting. When you do, creating content becomes fun.
Never be afraid of alienating people. I’m serious. Some people are terrified to share their personal beliefs because they don’t want to offend anyone.
Here’s a free secret. If you don’t offend anyone you won’t attract anyone! True story!
Your goal is to repel people you don’t want and it will attract people you do want. When you attract people that you do want you will transform into a loyal group of Infinity Customers and this is your Tribe! It works.
Now go… Repel people.
Tomorrow… come back for my episode on “Infinity Customer”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review