Quote: “You can be as much of an expert as anybody else.”?
Monday: Subject Matter Expert
What do you think of when you hear today’s inspiration? If someone says, “You can be as much of an expert as anybody else.”
I think Facebook.
Facebook is the stomping ground of the “arm chair quarterbacks of expertise”! Seriously, more than one time I’ve read comments and had to bite my tongue when I’ve read some of the lamest things! Like when I’m on my death bed, I’ll be wishing for those minutes back.
But what does this have to do with Subject Matter Expert.
Well, it’s good to join a group or two in your field and creep… you know lurk in the shadows and watch what’s going on. There is so much to learn by listening to real people that use the product you sell, without being a customer of yours.
I am in a couple boating groups… but here’s the expert thing.
Someone asked a question as to which is more reliable outboard motor, a Yamaha or a Mercury. I have a tad of experience with this topic. So as people are chiming in… I said, we rent pontoon boats an all 15 boats have Yamaha 4-strokes.
To which another person that rents pontoon boats in an entirely different part of the country commented, “I rent 14 boats and all have Yamaha 4-strokes”
With these two statements you can easily draw the conclusion that TWO business that want efficient reliable equipment use a whole bunch of one brand – that might be useful information to a new buyer.
So here’s the funny part. And it’s my “arm chair quarterback of expertise”. This guy “replied” to our comments, “yeah, but have you driven them” — all you can do is shake your head and chalk it up to… jerks are everywhere.
However… it’s important to share your knowledge when you are positioning yourself as a subject matter expert and groups on Facebook are fantastic. I have learned a lot, it’s kind of like an ultimate focus group.
Tomorrow… come back for my episode “Content & Consistency”!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review