Quote: “Focus for the future – achieve the unachievable!” JChan
FIRST: OMG… 600 blog posts. You guys, thank you so much for hanging out with me. I love creating content to help all of us get better at tribe building. When I set out on the adventure to write daily, I had my doubts, but now that I’m at 600 posts… that’s just CRAZY. Thank you for letting me share my thoughts and your time, you’re the best!
Back to my post…
Thursday: Infinity Customer
It’s funny… Sometimes I forget to go back to basics when I talk to a newbie. I had a woman that was looking for a way to market her Jewelry better.
So… I looked at her website and learned about her passion for volunteerism. I suggested to build a PDF around previous volunteer activities she had participated in… things she actively did, places she’s gone…
Then she said, “Yeah, but would someone really be interested in that?”
That’s when I went back to the basics. YES! Someone you are attracting would have the same passion you would in volunteerism. You want this person to buy from you and more important you want to serve this person. This is your ideal “one and done” to “Infinity Customer” scenario.
Then I explained… I’m not your ideal customer. haha
So today, I opened my email and had this message…
I’m like 2020? What the heck… it’s February! Why on earth would I want a 2020 calendar?
Guess What? I’m not their ideal client! BUT… it’s worth sending out the email because after seeing it I thought… well, I am planning to go to a conference in January, and one in March…and then I thought about putting my birthday in it! All sorts of things that would make me want this product that at first glance I had no idea I wanted.
This is what is useful about email. If you tell a story you can help your customer visualize how it will benefit them AND you do this from the perspective of Serving/Helping you will earn their trust and loyalty.
Don’t get stuck in the trap of putting your preconceived buying habits as the same as your customers. Simply be the guide of helpfulness and move them down your path of products. It’s a mind shift, but a profitable one!
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe!
Free Gift: Here’s a FREE guide to show MY results from using Infinity!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review