– Episode 619 – Different is Profitable.

Roxanne Rockvam

Quote: “One’s destination is never a place, but a new way of seeing things.” Henry Miller

Thursday: Infinity Customer


Today’s quote is soooooooooo true when it comes to our topic of Infinity.

To look at things from a fresh perspective is not just refreshing but also profitable.  After all, when you choose to life the infinity lifestyle and transform from “one and done” to “infinity” your profits change.

One and done is exhausting.  You constantly need to bring in new people and you constantly need to tell the same thing, over and over.  But when you adopt the perspective of finding your ideal customer and keeping them, your view changes.

Instead of a transactional encounter it becomes a relationship.  The relationship that you nurture with information and the desire to find products they want and will find useful.

This is a complete mind-shift.

One which will make you thrive.  You find new and creative ways to serve your customer instead of placing ads.

Yes, you’ll need to continue to place ads to find additional customers, but it’s different.  Changing to the Infinity Lifestyle allows you control in seeking the customers you desire to work with… it becomes enjoyable.

We did this at our family marina about two years ago. It was a nice shift and has allowed us to capture a group of customers that we can serve to a much higher level.  It allows us to specialize.  For example, picking a size range of boats to work with allows you to buy the best equipment, instead of having all equipment… you just target your niche.

Learn to target a niche you desire to work with and go after it… you’ll be happy you did!  Sure, it seems a little scary – but looking at it from a fresh perspective, it makes sense!



Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity!

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

One thought on “ – Episode 619 – Different is Profitable.

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