Quote: “I learned the value of hard work by working hard.” -Margaret Mead
Monday: Subject Matter Expert
What is credibility? We need to be very concerned with it to build trust with our followers, but what is it?
Credibility is anything that lends proof to your abilities.
The most common type of “proof” is an award. Whether you’re top sales person or your industry “…of the year” – when an award comes from a third party source it’s like having an independent source say, “this person is amazing”. That’s why awards are great.
But what if you don’t have any awards… then what?
Well, you can use your creativity to still find social proof.
What’s McDonald’s slogan… 1 Billion served? haha… I think right on their sign it says, “billions and billions served” — well if a billion people have eaten there, it must be good, right? So how many people have YOU served? This is one great way to gain credibility.
You can list your education certificates and degrees, but you can also list the conferences and seminars you’ve attended. If you speak at the conference, that’s HUGE credibility. that means an organization thinks your knowledge is superior that they want you to teach their attendees!
Finally… another great way to say “BOOM” and capture your piece of credibility is to say what your sales are. I recently started to learn from a new mentor… she’s sold a whole bunch online, she just said 40 million (in the course of her history) – but it’s amazing because she’s just as excited to make $600. I was blown away at the 40 million, but honestly, the enthusiasm at $600 is real. I can set a goal at 40 million, but I can relate to $600.
It’s a great lesson to learn and understand… when you are relatable you automatically gain credibility.
Go Be Relatable.
Tomorrow… come back for my episode “Content & Consistency”!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review