– Episode 659 – Why You Need a Content Plan…

Roxanne Rockvam

Quote: “Without a strategy… Content is just stuff and the world has enough stuff…”

Tuesday: Content and Consistency


How much stuff do you have?  Me… I’ve got a whole bunch.  I think I just need to stop and take everything outside, and if it doesn’t bring me joy, throw it out.


Did you get it?  Bring me joy – if you’ve watched the internet you’ve probably seen the gal that folds clothes and gets them to fit in tiny little boxes.  Well, she decides if something brings her joy – if it doesn’t she get’s rid of it.

A… She’s teeny tiny so her clothes have an advantage at folding into the super small box
2… Clearly she’s not from a northern climate because there’s no way a wool sweater is fitting in the tiny box, and honestly, the wool sweater brings me warmth, not joy, although I am happy that I’m not cold, but flip flops bring me true joy… except that they have no use in the winter… yet I need both.

Which brings me full circle to “I have a whole bunch of stuff”.

Your content is a bit like my flip flops and sweater.  They both have a practical purpose.  One keeps me warm, one protects my feet… but if you wear at the same time you’d look really strange and be either too hot or too cold… you need balance.

So how do you balance content and prevent “stuff”.

You need a plan!

This is critical and it will help focus you.  You need to figure out what is most important to your followers…. what do they want to know about, what do they NEED to know about?

In the case of this blog I use my 5 C’s of the Infinity Marketing Machine that transforms “one and done” into “infinity”  They are: credibility, content, consistency, customers, and cash.  Each day has a different topic with a few few others…

This is a strategy that works – you can do this too!

Whether you post in a blog or simply use social media, creating your strategy will help BOTH your content and consistency.

Today – make your strategy… don’t get too hung up on the details, just make a decision… you can tweak it later.



Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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