Quote: “How difficult it is to be simple”- Vincent Van Gogh
Thursday: Infinity Customer
You want to create an email for your customers. Easy… well, it should be. But, you’ve got to plan.
The plan comes from coordinating it with your other messaging. The goal is to provide your customers with information they desire… remember this is the way to build credibility by getting your customers to know, like, and trust you.
You need to be respectful of their time.
What I mean by this is that you cannot bombard them with lots and lots of messages all at one time!
Well, how do you keep 5,000 people or 50 people all coordinated on their journey?
You need to plan… and plan well. Develop your ideal journey that your emails will take. If you start a welcome series and it runs everyday for 5 days, don’t have the customer immediately start your weekly newsletter right away. Wait until the first Tuesday after the welcome series is completed.
See what I did?
Regardless of the day of the week the welcome series is started, your customers all funnel down to the one day of the week that your weekly newsletter is sent… THEN, all 5,000 (or 50) people are on the exact same journey!
Pretty cool, eh?
It’s the way of making your job of creating new emails… simple!
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review