Saturday: Try This!
Earlier this week I talked about emotional words and yesterday I talked about putting your customer into your post… then I came across a photo I took earlier this spring.
Renting a car is kind of a mundane event. When you travel you need to have ground transportation. And it’s pretty easy to substitute the businesses that provide car rental…
Look what this one did to help you use the product – they used emotional words to help paint the picture of the emotion of their rental cars.
They don’t say convertible, 4 wheel drive, automatic transmission… it says scenic, fun, and family.
This is something you can do… maybe not on a wall as your back drop – but what about on your website or brochure?
Use the opportunity to share the words of the emotion of your product!
Tomorrow… come back for my episode on “Week in Review”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review