Quote: “Storytelling is a conversation even when people are not talking back.”
Tuesday: Content and Consistency
I need a show of hands. How many of you have been totally sucked into a video on Facebook?
OMG – last night I started watching watching a Facebook video that I’ve seen before! YES… I was sucked in a second time! Let’s see if you know the one. It’s the woman who’s husband approaches her for a divorce, but she says give it 30 days… at the end she dies.
OK total spoiler alert… right?!?
So what is it that makes something soooooo intriguing that I would watch it twice? The Story!
This is what makes the world go around – the better your story, the better your ability to draw someone into your site.
Here’s the secret – I am bad at this skill. I recognize it and I try harder but I really struggle with storytelling. Especially when I create a listing. I mean, why do I need to include anything outside that’s it’s a cotton T shirt, right?
Yeah… start to think of your listings as mini dramas. Tell a story of how to use the product – NOT a big drawn out Facebook slide show — but set the stage and get your reader to envision how to use your product. It’s the “wear this T shirt on a walk with your kids” remember I said I’m not great at this skill… but you get the idea.
Introduce and set the stage! Take a few moments to get past describing the product and start describing HOW the product creates emotions – also known as the story!
And by listings I also mean posts!
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review