Quote: “You are not trying to be everything to everyone. You have your niche, your clear and ideal customer. You’re crafting content for them.”
Tuesday: Content and Consistency
If you’re “stuck” and having trouble with your content direction… ask yourself, “Who am I creating content for?”
If you say my tribe… or my customers… or people.
You need to reevaluate your targets and goals!
Content is best created for your ideal customer. Think of that one person you want to attract, or maybe that one customer you want to repel.
Sheeh — yes, this works in the reverse too. The person you can’t stand is obviously picking you for a reason – figure out what it is that is attracting them and RUN! Do something that stops that invitation.
Alright back to the ideal customer.
Think of that perfect customer. The one that pays you on time. The one that orders products and services from you. The one that makes your live enjoyable and profitable.
Now imagine you had 20 of those people to work with! What a joy.
Write down the characteristics of this person… is it a man/woman, age, schooling, hobbies, likes, dislikes, height/weight, etc… just keep going and get specific.
NOW. Think of this person and answer the question “What content am I going to create?”
If you have your ideal customer in mind… the answer to this question becomes easy!
Now go, do this exercise.
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review