Quote: “Price is what you pay. Value is what you get.”― Warren Buffett
Thursday: Infinity Customer
What is Price? Normally if you think of a price it’s that number written on a sticker that tells you how many dollars you need to spend to take home a product.
You walk into the boutique and see an amazing lamp on the shelf. It’s gold and has sparkle blue rhinestones around the shade and the cutest drawstring to pull instead of an on/off switch. And hanging next to the drawstring is a tag that reads $9.95
You immediately buy it and go home.
The lamp is plugged in and you pull the drawstring annnnnnd nothing. You spent 9.95 for nothing. The lamp is adorable. It brings you a little joy to see it, but you wanted it for your desk and now it’s just clutter. You still can’t see your paperwork. That does not bring you joy.
What’s the value of your $9.95? Not much.
So what is price? It’s the exchange. It’s what you give with the expectation of receiving some joy.
Your customers GIVE you their email with the expectation of receiving joy.
That brings me to our next questions… what is joy? That’s the value they receive. This value can be simple happiness from a cute puppy video… to super joy at a BOGO offer! The email that you send is magic.
When you adjust your thinking from “ugh I have to send an email” to “I’m creating value” you’ll better understand the relationship you’re creating.
Although you are not receiving money for your “lamp” you do need to make sure that when the drawstring is pulled it lights up! You must share value with your tribe. This is the only way you can bond them and transform from “one and done” into Infinity!
The better your customers feel about the value they receive the more likely they are to trust you when you offer them an item for sale. Value Matters!
Did your light bulb just go on?
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review