Quote: “Marketing is enthusiasm transferred to the customer.”
Thursday: Infinity Customer
Do you love this quote? I do!
I’ve never heard of marketing described in this way… but it’s perfect! When teaching, the focus is on the story, on the message, on the price…
But we forget that it’s all about the enthusiasm.
The whole purpose of building a tribe is to encourage a bond among customers so they stick around and convert from “one and done” to “infinity”!
This transformation happens when they know LIKE and trust you — in other words when they are enthusiastic about YOU and your products.
When you’re writing post after post after post it’s like talking an empty audience… but, I read today’s inspiration I thought, “hey this might be just the motivator my tribe needs!” If we all start to think of marketing as “enthusiasm we transfer” then writing a post has a whole new meaning!
WE want to transfer enthusiasm! We want people to read what we have to say… but we also want them to feel an emotion.
Now… I love marketing – it’s been a passion of mine for a long time. But transferring enthusiasm to your tribe is a fantastic way of looking at your job of communicating.
SO today – Transfer Enthusiasm!
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe!
Free Gift: Here’s a FREE guide to show MY results from using Infinity!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review