Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Monday: Subject Matter Expert
Quote: Your attitude determines your outcome.
If you believe you can. You will.
If you believe you can’t. You won’t.
Now… how about your customers? How do they know you will or won’t? I mean the most important thing to your customers is NOT you… it’s them.
It’s the old “what’s in it for me” WIIFM — this means you must give them what they want!
So we’ve reached the obvious part of the blog.
Now the less obvious, how to get them to realize you have what they want… hummmmmmmmm
One hint, today is Subject Matter Expert day. As such, the way to get them to realize you have what they want is to show them though your expertise.
Expertise, especially by another party, is a confidence builder.
Think about it.
When you make buying decisions doesn’t it help that the product is “product of the year” or that “it won best in show” or whatever. It’s a winner.
To get to get them to REALIZE you have what they want… is best when you’re endorsed by a third party through awards!
People understand winners.
I mean, if you’re voted “best pancakes in town” or “5 star certified” – it means something, only my husband wonders how many other pancake emporiums were in the competition or if on a 5 star scale there happened to be a possible 15 stars… but that’s a topic for another day. 🙂
For now… attract your customers by winning awards.
PS: it’s fun, too!
I wrote a guide about this AwardMarketing.com — go grab it for free!
Tomorrow… come back for my episode “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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