Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Wednesday: Midweek Motivation
Quote: “Products are made in the factory, but Brands are created in the mind.”
When you’re looking to create a bond with your customers, the most effective tool is to create stories where the customer can become the hero.
This “hero” concept is where they can visualize themselves using the product. The easiest example is to watch any fast food commercial. You will always see a family with the food and happy kids eating what they like to eat, smiling and showing approval to their parents for the excellent decision.
Translation, mom/dad are the hero for picking the place to eat with the food I like.
But then you look at your advertising and just can’t “figure out” how you can possibly make a hero out of your customer.
After all, you sell T shirts.
So how can the customer be the hero, it’s just a T shirt. Hummmmm well, if your T shirt is a gift, imagine the smiles on their face when they open the present and see your T shirt.
The best way to accomplish the “goal of hero” is to actually imagine yourself as the customer and what will make them the hero.
NOW… why is this important? Because if you want to develop an email marketing program that works and generates income, you must create a tribe!
The tribe of loyal customers ready to buy things.
Today’s quote is such a good reminder. Anyone can sell a T shirt but they can only become a hero with YOUR T shirt. Learn how to make heros and you switch from selling products to creating a brand.
You want a brand.
Tomorrow… come back for my episode “Infinity Customer”!
PS: Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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