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TribeologyBlog.com – Episode 852 – How Can Your Business Go Fishing?
Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Saturday: Try This
Have you ever been so excited to do your hobby… but you’re just not able to? Hummmm if that’s too vague, how about when you’re ready to be on vacation and you’re standing in the security line.
Now you get it.
At that moment, people that show kindness or you get a reminder of the happiness you’ll receive when you arrive on vacation, life instantly feels better.
Well…. Look at this cool idea!
I was at a bait shop recently and instead of having the cards of lures on pegboard or spinning displays, they chose to hang them up on the corkboard wall with staples.
This made it super easy to see what inventory was available to buy and what was sold.
The neat part was that this company chose to give that “moment on the water” feeling for the fisherman shopping for lures instead of boating.
Instead of a blank square where there used to be a lure, they wrote “Gone Fishing” – it could have said “sold out” – but instead they humanized the lures with two simple words, “gone fishing”.
Look for ways you can turn a “sold out” disappointment into a “gone fishing” anticipation moment!
Tomorrow… come back for my episode on “Week in Review”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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