Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Monday: Subject Matter Expert
Quote: “Money is not cash. Cash is the lowest form of money. Money is 4 things before it becomes cash. Money is, first, credibility, credible relationships, character & competence before cash. Build these 4, money will follow.” Emeka Ojoko
The Infinity Marketing Machine is based on a 5C pillar system of Credibility, Content, Consistency, Customers, and Cash. That’s why I’ve chosen this blog to spend each day on a different “C”.
But you know what’s fun…
When I find a quote that says something very similar… and that’s today’s topic for credibility!
Money is not cash… it’s the “THING” that makes trading two wants equal. It would be hard to be a dancer that wants gum from the convenience store and find a store owner that appreciates a single leap enough to trade for gum.
However, if the dancer sells tickets to a performance and accepts money for the tickets, the dancer can go to the convenience store to get gum.
Normally I’d use chocolate chip cookies for my examples… but I’m trying to cut sugar out of my diet and I dislike gum.
SO… back to the quote and how it relates to our 5C system.
Money is credibility, credible relationships, character and competence.
When you build your Infinity Marketing Machine – you provide content that attracts a tribe… and you must provide that content consistently to build trust.
This trust is your action and follow through which is your relationship trust and is different from the trust you gain as a Subject Matter Expert based off your character.
But the character trust is what makes your content reliable and worth coming back again and again as you consistently build your relationship.
Eventually the customer turns to a tribe that you offer items for sale that you know they desire and BOOM…that’s when your skills and trust transforms into money that you can use to buy gum.
The dancer showcases all of her Subject Matter Expertise on a stage to an audience willing to trade money for a ticket to see her provide content they will enjoy, but the cash is just the equalizer to allow her to buy gum. It’s the trust that brings them into the theater.
Build trust and eventually you’ll be able to buy gum.
Tomorrow… come back for my episode “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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