Tuesday Blog Topic: Content and Consistency –
Quote: “Do what you do so well that they want to see it again and bring their friends” Walt Disney
I read a book a couple months ago called the Pumpkin Plan. It’s a great marketing book.
Now you’re thinking… “The Pumpkin Plan”… that’s a book about business?
Oh Yeah, heck yeah, it’s a great book. It follows the journey of how the super large world record breaking Pumpkins are grown.
Again, this might make you wonder what the heck a pumpkin growing book has to do with business, well, it’s about the focus on how to increase sales quickly.
The spoiler alert comes from their formula which is buy seeds from the champion growers, and then cut your losses. Cutting your losses means to identify the strongest pumpkins from the start and then give them overwhelming attention to water, weeding, and sun.
This will grow the largest pumpkins. Your business is the same, get the best help and focus!
Today’s quote is a similar theme, focus on what you do and people will crave it.
This same focus needs to be applied to your Infinity Marketing Machine to build your tribe. When you give your customers what they crave they will keep coming back for more.
But how do you do this?
Start with a schedule. Just like this blog has a list of days and topics, you can do this too.
It’s a super easy way to provide consistency to yourself and your tribe. It reduces the struggle in “coming up with a topic”. The most important thing to do is to come up the topics that are most important to your customers.
And then write!
(or video, or speak)
I guess what that means is you need to communicate, and follow your programming schedule. This is the same concept behind a TV network. The 10:00 news is always at 10:00… if it shows up late it freaks you out, right?
The same ‘freak out” holds true with your consistency. It might be easy to say “I’m tired, I’ll get to the article tomorrow” – but your customers might be waiting! They want to hear that nugget of information you’re suppose to share.
Stick to your schedule.
Today’s advice, create a programming guide and stick to the schedule. Bring your best message and your tribe will share with their friends!
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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