– Episode 936 – Share Your Audience

Roxanne Rockvam

Monday Topic: Credibility —

Quote: “…you shouldn’t go through life with a catcher’s mitt on both hands; you need to be able to throw something back” MayaAngelou


Woah, what’s up?  Has live turned completely upside down… like a month ago you never would have imagined your life today.

I know I had that moment yesterday at the grocery store.

It was that moment I was standing in line and felt like I was in an unrecognizable country of empty shelves and 6′ distances.  It makes me sad.

But here’s the deal… this is reality, for now.

You are going through your own individual struggle but one thing I will say is leaders need to lead.

As the expert of your business you are struggling to pivot… but there is one thing you have, your audience.

Now more than ever they need to hear from you.

Not in the bargain bargain bargain sense.  They need you to lead. 

Not in the “everything is going to be OK” sense.

They just need to hear from you… think about what they need know.   And here’s the deal… think out of the box.  The biggest asset you have is your tribe and it’s time to share it.

There are lots of businesses in your area and information is a commodity.  Share information.

Often I use examples from our marina…

Right now we are “out of season”, granted we are rapidly approaching the boating season, but right now we can help our area businesses by sharing information with our customers.  We started a restaurant guide to open businesses… and this week we are starting an online group to celebrate the area by sharing good memories.

It’s a simple thing, but it’s a big value to our customers.  They visit our area all summer and care about the businesses, they appreciate the information.

This is a different form of leadership, but very important.

Share your audience.


What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.


Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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