Monday Topic: Credibility —
Quote: “Everyone has expertise, just find your thing and life will be awesome.”
What is your expertise? Hopefully it has something to do with the business you run… but I’m guessing you also have an expertise totally unrelated to your business.
What do I mean? That sounds like a strange statement. This is a business blog and yet I’m curious what your expertise is that’s not related to your business, why.
Why am I curious what your expertise outside of your business is?
Because it’s very important!
People like to do business with people. If you stick with the expertise of your business, people are possibly missing out on the YOU of the business.
Do you golf, boat, bake cookies… did you win a blue ribbon at the state fair for your ceramic sculpture? What is it that makes YOU unique… tell your customers.
WHY??? Well, often people are comparing companies and they look to the About Us page. This is when you tell your story. Your story is your expertise, not just professional, but personal.
It’s hard to know exactly why people make a decision of who they will work with, but if you love chocolate chip cookies, and the person searching for someone to work with loves chocolate chip cookies… well, to me that’s a HUGE deal.
You automatically have a connection.
It might seem strange to include your expertise from your personal life, but again, remember that people like to do business with people.
SO… today get out there and review your About Us section today and add a little of your expertiese that’s not related to your business… tell your story.
What is Tribeology? Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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