Tuesday Blog Topic: Content and Consistency –
Quote: “You don’t close a sale, you open a relationship”
Have you ever bought anything big? I remember the last car I purchased… that’s a big purchase.
I bought it and from that moment I said “yes” it was like getting comforted from the sale to the close.
There was the lounge with free soda. The really cool finance room with the desktop that was actually a giant screen computer. OK it was cool.
Walking out to see my car. DANG I love new car smell… even in a pre owned car.
And the handshake, presentation of the keys, and wave good bye.
What happens next?
HOW do you help your customers make the transition from the wave goodbye to the next thing?
Do you have a next thing? Most people don’t… but imagine what would happen if you checked in with your customers just to see how they are doing… or every month you sent an email or postcard…
After all, these are people that are familiar with you and like you… so they will buy from you again.
It’s never too late to rekindle that relationship… as you are trying to drum up business, start with the relationship. Go through your old records, and talk with someone… offer a “come back” special… What will it cost? The price of your time, the cost of the discount… but then again what will you gain… new business?
Get out there and make an old sale!
As for my car… my sales person sends an email once a month…
Tomorrow… come back for my episode “Midweek Motivation”!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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