– Episode 969 – Birthday Can’t into a Can!

Roxanne Rockvam

Thursday Blog Topic: Infinity Customer –

Quote: “Respect is earned. Honesty is appreciated. Trust is gained. Loyalty is returned…”


How do you earn loyalty from your customers?  You spoil them. 

I love sharing marketing tips that help bond you with your tribe.  Often I find these because I’ve done them OR it’s because I’ve come across the idea.

Well, today I’m sharing the latter.

Tuesday was my birthday.   Yeah, birthdays are crazy.  People are typically nice when they acknowledge you… but the ironic thing are the number of emails you get from businesses.

I did get some cute reminders.  I got a special take over on Bing… yes, Google too… and of course a couple discounts.



I mean, it’s nice, but WHY

Because they can.  Because they’re trying to stay top of mind… it’s not because they sincerely believe in my birthday.  They have no clue. It’s sent on auto pilot.  But they do it because they’re thinking ahead!

So what can you do? What way can you acknowledge your tribe’s birthday?z

Send an email, include on a welcome board, put on a page on your website, send a card… I find it ironic that more people don’t use the birthday search in Facebook… but Oh well, that’s not the topic… what can you do ?

Well, you can’t do anything unless you ask for a customer’s birthday!  Start here.  Today, start asking on your email survey for a birth date!  This way, if you collect the information and you decide to start sending emails relevant to their special day you sure can.  Right now, without even having the basic data you can’t.  Turn the can’t into a can!

Happy Birthday!




Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 


Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.


Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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