Author Archives: Roxanne Rockvam

ProfitCenterCoach.com – Episode #507 – What Does Driving a Barge Have To Do With Your Content Marketing Plan?

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“Content marketing is great for SEO but also for building credibility.”

Monday: Credibility (Subject Matter Expert)

Today the inspiration talks about content marketing and how it’s great for SEO – but the at the end we get a hook on “building credibility”.

Let’s chat about Credibility.   I pick Mondays because I like to ease into the week by talking about ourselves!  haha  Sometimes that’s hard.

Here’s the deal.

The sooner you get out of your own way, the better!  And I’m going to use a real world example from last week.

The bulk of my “real world” experience comes from our family marina.  Well… last week my dad had a full knee replacement.  I know, ouch.  He’s doing well.  But while he’s recovering, I’m the point person for all things going on at the marina.

It’s now November, in Minnesota, and should be “calm”.  We just got all of the boats out and we’re waiting for the lake to freeze.   On Halloween we closed the gas dock for the summer, just over 10 days ago.

Historically the lake freezes mid to lake November, usually around Thanksgiving, two years ago it was the day before Christmas, but that was really late.

OK, so imagine my surprise when the owner of the barge company came in last week on Tuesday and said he needs to bring the barge over on Thursday or Friday because the lake is going to freeze by the end of the week!

The original plan was to bring it over at Thanksgiving.

But this meant we needed to get part of the dock pulled in preparation for the barge.

Again, at this point 6 days earlier we were still pumping gas, now I’m being told the lake is going to freeze.

hummmmmmmmmm…

This is why you need to be an expert and you need to rely on experts!

This seemed so out of the realm of possibilities to me, then again, we do not measure lake temperature.  They do.

I needed to stop. Think. Process. AND realize, they’re the expert.

Now… look at these two photos.

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Thursday Afternoon – water!

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Saturday Morning – ice!  #experts

Do you have this expert status command with your clients?  When you speak, will they do what I did with the barge company…?

Will your customers:
Stop.
Think.
Process.
AND realize that you are an expert?

This is why you need to position yourself ONLINE as a subject matter expert in your field.  You need to become the “go to” person/expert/business!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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ProfitCenterCoach.com – Week in Review – Episodes #501 to #506

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In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #501 – No Matter How Much You Hate It, Become an Expert at Running

Tuesday – Content & Consistency – Episode #502 – Achilles Tendon, Corn on the Cob, and Guns and Roses

Wednesday – Midweek Motivation – Episode #503 – Success or Hesitation, The Choice is Yours.

Thursday – Infinity Customer – Episode #504 – Quit Advertising, Throw a Party Instead

Friday – Big Money – Episode #505 – Making Your Customer Wait is a Good Thing

Saturday – Try This! – Episode #506 – Chalk Boards are the New Social Media?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

Infinitypreneur.com

ProfitCenterCoach.com – Episode #506 – Chalkboards are the New Social Media?

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Saturday: Try This

Ideas like this make me smile.  The reason I’m so happy with this idea is because of multi-benefit it creates!

It is also super simple!

Get a chalk board… or a dry erase board… or one of those neon boards.

Next, hang it up in your store or your office.

Get into a pattern of writing a “thought of the day”

Finally, post on social media sites.

Here’img_8043.pngs the multi-functional part… You create content, you create content EASILY, your “real world” visitors and staff get the benefit of the positive vibe AND you get the extra mileage of posting online!

You can also do modified version of a “special of the day”… “featured <thing> like a dress, car, dancer” really anything that relates to your business can because your local star of the day!

It’s just a fun idea with so many possibilities.

TRY THIS!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 505 – Making Your Customer Wait is a Good Thing.

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It’s what you look forward to that best drives you forward. – Tony Curl

Friday: Big Money Small Change

I was looking through my phone for today’s topic for small changes you can implement now at your business.

The biggest thing????

Anticipation.

Did you ever have an old Polaroid camera… you’d snap the photo and then put the photo on the counter and wait… wait… wait and after about 90 seconds you could see your image?!?  There was something magical about the waiting.

This type of waiting is a good thing… it makes you bond with the “thing”.  (that’s my technical term) haha.

But it’s true.  You spend your time waiting so you’ve already invested a piece of you in the process.

Therefore, build anticipation with everything you do.  It’s going to help build loyalty.  I like to say “it’s part of the show” — now, this may seem difficult, but it can be very simple.

Last year before the Boat Show started I needed to make an “in person” stop to pay for the weekly parking permit.  The arena was alive with activity… I found the location of our booth space and took a picture, then marked up the photo with “Our Booth #1418 Coming Soon”

Our customers, along with most Minnesotans fighting cabin fever, love to visit the boat show and think of summer.

But it’s more fun to see the show before it’s set up, it’s a “behind the scenes” view… it’s a great way to connect on your Facebook page… and it builds anticipation!

You can do this when a new shipment of products arrive, just snap a picture of the shipping containers and a “guess what arrived” note.

These things are so simple, and they go a long way toward building loyalty!

One final example is a brand new iPhone.

Do you think Apple is incompetent that their box opens so slow?  OR, brilliant because it drives you nutz!  You just bought a cool new phone and you really want to see it, but it takes an extra 9 seconds for the bottom and top of the box to separate.

New Phone Day is the BEST DAY EVER!

So look to ways to build anticipation, you have them, so might as well use them!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 504 – Quit Advertising, Throw A Party Instead.

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“Inviting people into your home is about them, and not you. . . “

When I’m creating marketing ideas the easy way to come up with the best ideas is to consider the customer as a guest.

Sometimes this is a tough leap to make… depending on your crowd… but when you visualize the customer in your house you get a completely different perspective on how to interact with them.

For example… if you invite someone to your home, and they show up, you invite them in.  I mean how rude would it be to leave them on the porch?!

Same for your business.  Every piece of advertising you create is an invitation to visit your “home” a.k.a. your business.

That means… when they show up, treat them well!  Make sure your store/or office front is clean, welcoming, and that you are happy to see them!

Remember, you INVITED them.

See the difference?  If you look at marketing/advertising as your way to INVITE people it’s completely different from placing an ad or writing a post.

I’ve spent a lot of time on this particular topic… because I really, really like it.  I created a mini-series.  The first of a three part series on the way to becoming a tribeologist!

Yes… how cool is that.

We start with the marketing party system, move to the mini-infinity, then complete pre-tribe.  These three things are going to transform your business, easily, into it’s own Infinity Marketing Machine – based on the concept of building a loyal tribe that knows, likes, and trusts you!

But it all starts with an invitation to your party.  The marketing that brings them in the door.

If you want to learn more… just click here.

Let’s throw a party and create our tribe!

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 503 – Success or Hesitation, the Choice is Yours!

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“Talent alone won’t make you a success.  Neither will being in the right place at the right time, unless you are ready.  The most important question is: ‘Are you ready?'” Johnny Carson

Wednesday: Midweek Motivation

So are you ready?

I think you’re reading my blog because you are ready.  You may not feel ready. But you are…

Here’s how I came to that conclusion.

You somehow found me… probably because you were looking to improve your social media presence for your business.  And it’s because you were looking for a better way that you are the type of person who takes control and is… ready!

This makes all the difference in your success because when you’re ready to take action and that opportunity comes along you can act right then and there.

If you’re not ready… and that big opportunity comes along you look for an excuse as to why it won’t work.  Silly as that sounds.  You sabotage yourself with negative thoughts and non-actions.

We’re all familiar with the action.  It’s the action of “NO ACTION” otherwise known as hesitation that kills dreams.

Make sense? When you are “not ready” you hesitate.  So today, look for opportunities, but more important, be ready.  Decide right now that you are ready to take actions.

NO more hesitating – you came here for a reason… that reason is to succeed!  You can only succeed when you take action.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 502 – Achilles Tendons, Corn on the Cob, and Guns and Roses.

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“Patience, persistence and perspiration make an unbeatable combination for success.” Napoleon Hill

Tuesday: Content and Consistency

Yesterday I talked about how I hate running… today I’m going to talk about perspiration.  Hummm…. I subliminally must want to work out.  You see, I’ve had a problem with my Achilles tendon for over 18 months.   Here’s the problem, it hurts, I do the exercises, it feels better, then I stop.  Then it hurts, I do the exercises, it feels better, then I stop.  This goes on and on.

The good news is… I’m consistent!

Here’s the scoop  about what my painful Achilles, it should teach us that we need PATIENCE.

My plan for the past 6 weeks has been to do the exercises whether I “think” I need them or not.  I’m not perfect at it… but I’ve been much more consistent.  And being the stubborn person I am, I hate to admit it, the exercises do work.

Whew. I got through that!

How does this relate to content creation and your Infinity Marketing Machine?  You need to be patient, persistent, and put the work in… you might not sweat, but this does take consistent effort.  However, patience is the part we forget to put in the mix.

Patience is needed when you feel like you’re creating a post and you get one “like” OR even zero “likes”.  Patience is needed when you create a magnificent and informative passion page for your website and no one reads it that day.  Patience is needed when you create an email with an “buy now” offer and no one buys anything!  Ugh.

The reason this needs patience is you cannot quit. You can adjust and modify.  But don’t quit.

Remember, one part of content creation and content marketing is your new role as a farmer. You plant your articles and in the future your traffic will grow.  No one would put a seed in the ground and expect an ear of corn at the end of the day.  However, if you plant the seed, by the time August rolls around you’re eating corn on the cob!

Traffic has the same effect.  Create the article and later you’ll receive traffic.

Patience. We all need patience.  I feel a Guns and Roses song approaching.

hahaha

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infintypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #501 – No Matter How Much You Hate It, Become An Expert at Running.

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“Embrace Your Expertise”

Monday: Character (Subject Matter Expert)

It’s ironic.  We focus on our weakness and then wonder why we don’t excel.

I’ve always wondered why we do this, especially with tests.  I can remember taking tests in school and the next day you’d get the graded test back… and immediately you’d look at the grade, then focus on all the answers you got wrong.

Why do we focus on this?

I also remember being really terrible at running and having my gym teacher tell me I need to focus on running… at this point I was a State Champion at baton twirling, a sport which requires zero running.  Yet… my teacher wanted me to focus my effort on running.

That seemed crazy to me.  I hate running. I’m not good at it.  I loved baton twirling. I was good at it.  So why on earth would my teacher say to focus on running… that’s dumb.

We need to focus on what we do really well, and pay other people to do the stuff we are awful at.

It’s that simple.  Minus the running, but there are days it would be awesome if you could pay someone to exercise for you! 🙂

But seriously, I think these early years of upside down and backward messaging screws us up later in life when we need to market ourselves as experts.

Think about a job interview… I know you have your own business so you don’t do that… but you have had one in the past.  They are horrible and uncomfortable because you’re there to “sell” yourself as an expert.

Well… we still do this in our everyday representations as a business owner.  You meet with people, share knowledge, and sell yourself!  Therefore, you must step past the shortcomings of your youth, the “work on your weaknesses” and spend time focusing on the “wrong test answers” and instead…

Believe you are an expert, right down in your soul!

You are an expert.

Today, use this new superpower and talk to someone KNOWING you are an expert.

Embrace Your Expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #495 to #500

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In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #495 – Go Full Circle and Don’t Learn In a Classroom

Tuesday – Content & Consistency – Episode #496 – Two for One Deal… Every Day!

Wednesday – Midweek Motivation – Episode #497 – Making Life Less Suck!

Thursday – Infinity Customer – Episode #498 – Get a Room!

Friday – Big Money – Episode #499 – How Does a Train Go Places But Never Move?

Saturday – Try This! – Episode #500 – Help Someone Find You

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

Infinitypreneur.com

ProfitCenterCoach.com – Episode 500 – Help Someone Find You

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“The moon is the first milestone on the road of the stars.” Arthur C Clarke

Saturday: Try This!

Which way are you coming from?

There used to be a time when people would call and ask for directions.  This relied on your staff having to give directions and your customer having to understand the directions.

NOW… “Hey Siri” or a Search gets you where you need to go.  I thought driving was the main source of automated directions, until I saw the new directories at the Mall of America.

Not only do you see where the store is… it has an animated arrow to guide you!

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It might be impossible to give your customers a guided arrow, however, what can you give them?  Bring someone with you, jump in your car, and film the journey from the main highway to your business.  Get out of the car and film the walk from car, to elevator, to front desk.

Prospective customers will appreciate this!

They are used to Google or Siri… but they can’t be everywhere (yet) – so help your customers find you!  Film the journey.  We did this at the boat yard… super helpful for first time visitors.

Try This!

#doinginfinity

NOTE FOR 500!   Thank you for encouraging me to continue this blog for small businesses, both with your messages AND with your likes!  It’s been a honor to share the stories (some crazy) from my background.  Normally on Satuday I don’t use an Inspiration — but today is a super special post… 

I love the inspiration because this “road of stars” is never ending BECAUSE the stars go on and on, LOOK… we have an “Infinity Goal!” We may be at the moon… but we’re gonna just keep going.  Exciting stuff coming soon… watch your email.  (if you haven’t signed up… make sure to join me!)  Thank you again!  #halfwayto1000

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com