Episode #403 – Is It a Comfortable Wait?

“Just sit back, relax, and do things to impress”

Time for Big Money Small change!  And I’m going to ask you to sit down… No not there… sit in the place your customers sit.

Have you ever checked out the view from your customers perspective?  It’s rare, right?!  We spend so much time just making out business “go” that we forget to “stop” and see what it’s like from their vantage.

The following are two photos I took from a Marina tour I was on last winter.  OH gosh, I love to say winter and have it snow free… the marina is in Florida.  But that’s why you’ll see Christmas decorations in the background.

I like looking at these two photos because they’re both sitting areas… they’re both at the same Marina… but you get an entirely different vibe from the chairs!

Who Knew?!?!

I’m sure you could “flip flop” the chairs with the scenery and it would be fine, your customers could take a rest and enjoy the view.  But the VIBE would be completely different.

This is such an important concept.  We want customers to sit, relax, and spend time with us.  This is not about taking any old chair and throwing it in the corner.  Use the opportunity to create an experience.  This doesn’t have to cost a lot… but the impression can be huge.

Think about the waiting area at your dentist office compared to the waiting area at your auto repair shop. Both are functional. Both allow you to sit and wait… but do they impress?

Remember, you want your customers to feel comfortable and like you want them to visit, but why not “wow” them at the same time?!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps

1- Create a comfortable waiting area that evokes an experience!  Use this area to “WOW” your customers!  It can be used to reinforce your tribe’s vibe.
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #403 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

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Episode #402 – How Would You Like 50 Million Dollars in 19 Days?

“Innovation distinguishes between a Leader and a follower” Steve Jobs

How would you like $50,000,000 in 19 days?  Don’t think it’s possible?  All you have to do is get 50,000,000 people to send you one dollar!

Seem impossible?  Well… I have no idea if this is what happened, but I was looking at Facebook and the following infographic appeared on my feed.

Here’s the deal, I am absolutely fascinated by this infographic.  Not because it’s porn.  That’s a little strange… but I think we have a lot to learn from this industry.

They did in 19 days what it took the ATM’s 18 years to do… and that’s capture 50 million users!

If you want to talk about tribe building and creating a following of infinity customers, let’s explore this!  If everyone in your following gave you $1 how much would you have?  And that’s where the Porn Hub site just intrigues me.  Imagine in 19 days you had 50,000,000 followers – 50 million!  That’s so many people.  Now imagine if they all just gave you $1 for your services.

Again, I really have no idea what their business model is, but I’m guessing there is a financial side that they charge at least a dollar for… so in 19 days… just 19 days they created what took airlines 78 years to accomplish!

Never ever say there are not enough people to follow you… the internet is HUGE so if you have an idea, simply decide to do it.  How many MORE followers can you have in 19 days?  Apparently 50 million is no longer unattainable!  If they did it, why can’t you?!!

The thing is you can’t just hope or expect this to happen, followers follow because you lead. You lead by having a clear path and provide information that unites the group.  The “easiest” way to do this is through content!  Provide your followers something interesting to read and more will find you!  For example: You might be interested in this… it’s my free guide I wrote “Little Millionaire Your common cents approach to creating a million dollars.”

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps

1- Develop a path to gain more followers by creating a list of topics they want to learn about!  Write 10 on a piece of paper and write one each day… then share on your site every other day… just wait, see if it works!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #402 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #401 – June will Happen

“Have a vision and remain focused regardless of the obstacles and you will succeed”

I love success.

So today’s inspiration is amazing.  As long as you remain focused you will succeed…. hummmmmm I think we need to be a little more specific.

For example – what the heck is the goal?  I mean, if all we had to do was stay focused we’d be all set is a little flimsy.  I get the part about having a vision… but what is success and is it possible you need a varying degree of success?

Here’s why I bring it up… we have a running joke going on at work. It’s become VERY busy.  The ice went out on our lake really late — May 5 to be exact… that’s a good 3 weeks later than average and actually 6 weeks later than last year (which was super duper early).  Well, this means our customers are still on a calendar schedule and on some level, their expectations are unrealistic.  It takes the same amount of time to do the work, regardless of what the calendar shows.  Our running joke is “June will arrive” or “June will happen”.

This means regardless of what happens this week, by next week it will be June, like it or not.   Therefore, our vision is a start to our summer business activity, so we will have success (regardless).  BUT, it’s a much better plan to define success in addition to your vision or you’ll just end up with a motto like “June will happen” — haha.

So for your midweek motivation, focus on how you define success.  You really need to understand exactly what success is so when you achieve it you can celebrate.  Don’t leave it to chance.  Vision = be clear.  Success = be specific.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps

1- Define success!  You need to know when you achieve it!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #401 of the Two Minute Commute audio blog Podcast (OK – it’s longer than two minutes today… but WOW… 400 episodes, I’m psyched!)

 

Episode #400 – Can You Share What You Believe?

“If you have knowledge, let others light their candles at it.” ~Margaret Fuller

WOW!  400 episodes… I’m so excited, I set out to blog every day… however, after episode 365… I just kept going.  Thanks so much for following me!  It’s been a blast.

Last week I shared an article on my personal Facebook account.  I didn’t include a comment.  I just posted it.  I did not receive any comments, no interactions at all.  I found this interesting.  But I did it with intent.

Trust Me. I know people read it.  But they were too afraid to comment.

Now, I’ll include a link here and I’m going to share it because as a small business owner you need to constantly be aware of what is going on in the legal environment.  Even if it’s a business totally unrelated to yours!

The article is about a case in Canada.

Whew.  Most of my American followers are breathing again.  But that’s not the point.  Read it.  Take your own bias out of your head and simply read the article.

The premise is this.  A person who happens to be transgender (male to female) went into a business for the service of waxing.  The employee who performs male waxing was not working, just the employee that does female waxing.  This employee happens to be a married Muslim woman with the religious belief that she is not allowed to see men, other than her husband, well… naked.

BUT, in Canada the gender you believe you are, is the gender you are.

So while the employee refused to participate in the service because the biology conflicts with her beliefs. The customer believes all of her, including “those” parts, are female parts to be accommodated by the female waxing specialist.

I’m not posting this for a debate.  I’m posting as a cautionary tale.

If I had to predict, the person that is going to “lose” is the business owner.  Again, if I had to predict, there will be a settlement to make the whole issue simply go away.   The argument presented to the business owner will be something like… you can pay a lot in attorney fees and still be ordered to compensate, or you can simply pay now and avoid the legal fees.

As a business owner, how will you feel when your employees or business are targeted?  Are you going to force the female employee to perform the waxing?  I would imagine there is procedural training prior to performing this type of waxing for which she is not qualified. Although if this area is now considered should the female employee come to the business with this certification and be required as a part of her job to do this?  Does an employee have a right to deny participation in performing services you offer as a business?  As a business owner, you must ask yourself, how are you legally exposed?

Let’s look a little further south.  To Florida.  See… I like my puns.

I completed Disney training in 1999 on “People Management”.  It was amazing human resources training.  But, the thing that stuck out to me was the selection process for the characters.  There can be requirements, such as height, weight, and even skin color.  WHAT?????  Yes!  Snow White is a fair skinned young thin woman.  You’ll have to look it up, but the courts ruled that with theatrical characters, those with attributes not covered by a mask, can be selected based on physical attributes.  Blah blah blah.

So what if Disney were in Canada?

Oh chrimmity, I’m not going “there” again.  But here’s what I’m saying… you must be aware.  Find out what your employees beliefs are, prepare and plan.  If needed, check with your insurance agent to see if there are forms of insurance, I mean typically, there’s insurance for everything… it’s expensive, but it does exist.

However, make sure insurance covers what you expect it to cover.  There was a boating incident about a year ago where a carbon monoxide leak killed one person and mentally damaged another person.  The business thought it was covered for death/accidents with insurance… well, the insurance company actually stated that carbon monoxide is an environmental spill and therefore, not covered under the master policy, a rider would be needed.  It’s a tragic situation.  But imagine if you purchased insurance thinking you were covered only to discover that your life time of work, your business, and your home, could be gone in an instant.

Again, I’m not here to argue “emotion”.   Loss of life and loss of quality of life is bad.  What I’m here to do is show you that you need to stay aware.

Business owners often find themselves stuck in the middle.  You have customers, employees, government, insurance, and more.

Stay informed.  Surround yourself with good sources of information from professionals you work with to the topics you read online.  But remember, things change quickly!  A seemingly insignificant article about a court case in another country CAN affect you.

What does this have to do with my Tuesday topic of Content and Consistency?  Well… was my article helpful?  You see, content is not a chore, it’s not a dread, it’s your opportunity to share with your audience something of value that they need to know.

That’s why this case in Canada intrigued me.  At the heart of it, they opened a shop designed to provide a service.  Just like you opened a business designed to help people.

My advice… start enjoying your opportunity to share content with your tribe!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps

1- Be happy to share content – write information that your followers need!  Share and they’ll appreciate it!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #400 of the Two Minute Commute audio blog Podcast (OK – it’s longer than two minutes today… but WOW… 400 episodes, I’m psyched!)

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #399 – How Do You Create a World Wide Hometown?

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

Have you ever wondered why you are in business… it might be to sell things, or make money, or provide a service… but ultimately you are there to provide leadership.

Leadership.

Leadership comes in a variety of ways, but ultimately you provide it when you cause a response in others.  That’s why your ability to position yourself as a subject matter expert becomes critical to success.

Here’s the deal.  You can open a business and be successful in your own hometown area.  Let’s say you provide a golf shop.  The local residents know you from your amazing high school career that earned you a college scholarship.  They come to your store and learn from you.

Well… this is positioning yourself as a Subject Matter Expert.  It’s just that this type of positioning relys on the memories of your clients.  However… if you chose to broaden your presence online and sell your golf knowledge, whether in an info product or actual golf items, you need to carefully list your honors, awards, and history.

It’s not any more complicated than listing this information on your “about me” page or your Linked In or even Facebook account – you need to share this information to help you become an expert, role model and LEADER in the eyes of your followers.

Think of it like creating a “world wide… hometown”.

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps

1- Decide you’re a leader by sharing on your social media pages your interesting background.  Activities, honors, awards… history!  Share!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #399 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Week in Review – #393 to #398 – Tips and Ideas to Improve Sales for Small Business Owners

In case you missed an Episode… here’s a link to Episodes 393 – 398 of The Two Minute Commute on BigFishIdeas.com.

 

Episode #393 – Monday – Tell the Truth… Especially When It’s GOOD!

Episode #394 – Tuesday – It’s “OK” To Just Focus on Your Consistent Content

Episode #395 – Wednesday – You Look Amazing on Your Horse

Episode #396 – Thursday – What On Earth Are You Attracting?

Episode #397 – Friday – See The Big Secret

Episode #398 – Saturday – Prom for Dogs?

 

You can also access it on my Free App: SmallBusinessClubApp.com

Thanks for being here!!!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

 

Episode #398 – Prom for Dogs?

Try This!

So how do you create interesting blog posts and email topics?  Look to the popular events of the season and apply it to your business!

It’s prom season and that means doggy daycare!  Really?  Seems a little odd to take a formal gown party for high school kids and celebrate at a doggy day care… but it works!

I received this email a couple days ago — it’s very clever. It made me think that just about any “season” can be adapted to a business. I mean if you can have a prom for dogs…

Here’s the fun part.  It’s a pretty simple promotion.  You need creativity and in the case of the dogs… a few treats, and “dog friendly games” – I almost want to travel across the country to find out exactly what that is… haha.

But seriously.  It’s a very fun way to attract people to your business, learn to look for creative ways to “throw a party” at your business.

Try this!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps

1-Look for ways to take an unusual celebration and make it “all your own” at your business… just like celebrating prom at a doggy day care!
2- Install my free app! (SmallBusinessClubApp.com)

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!