Author: Roxanne Rockvam

I'm passionate about social marketing and creating money with profit centers.
Posted on in 5- Friday - Big Money, big money, Business owner motivation, Content, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 620 – Which Cookie Do You Pick?

Quote: “Do the difficult things while they are easy and do the great things while they are small” Lao Tzu

Friday: Big Money Small Change

 

I received an email the other day asking me to select my entree on my upcoming flight.

It was one of those breakthrough ideas I had to share.  The reason… people like their first choice.  So if you have an opportunity to give them a “select ahead of time” it makes their experience a little less stressful.

Seriously.

I can imagine this idea took some logistics to pull off.  They had to attach your selection to the reservation and print.  But, what a neat way to wow your customers!

 

You see… I’m a really picky eater.  I hate going to places with “food choices” like conferences or airlines… it creates stress.  You wonder IF you’ll be able to find something you like and worse yet… you watch the choices slowly go away.

I’ll put it like this.

You all know I love chocolate chip cookies.  I mean love them.   You also know that I think putting peanut butter into a good sugar cookie base is just down right mean.  GROSS.  Peanut butter only goes on bread.  (told you I’m picky) — but I really can’t stand peanut butter cookies.

So imagine my stress if you can see the two trays of cookies from across the room and you LOVE one choice and you HATE the other.   When you watch the Love Love Love cookies leaving… UGHHH it’s maddening.

When the airline offer the opportunity to select the meal ahead of time – it builds the brand, differentiates them, becomes another service offering and strengthens the tribe.

It’s super simple.  Just ask your customers what they want!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Customers, DoingInfinity, marketing, Real world, Success tips

TribeologyBlog.com – Episode 619 – Different is Profitable.

Quote: “One’s destination is never a place, but a new way of seeing things.” Henry Miller

Thursday: Infinity Customer

 

Today’s quote is soooooooooo true when it comes to our topic of Infinity.

To look at things from a fresh perspective is not just refreshing but also profitable.  After all, when you choose to life the infinity lifestyle and transform from “one and done” to “infinity” your profits change.

One and done is exhausting.  You constantly need to bring in new people and you constantly need to tell the same thing, over and over.  But when you adopt the perspective of finding your ideal customer and keeping them, your view changes.

Instead of a transactional encounter it becomes a relationship.  The relationship that you nurture with information and the desire to find products they want and will find useful.

This is a complete mind-shift.

One which will make you thrive.  You find new and creative ways to serve your customer instead of placing ads.

Yes, you’ll need to continue to place ads to find additional customers, but it’s different.  Changing to the Infinity Lifestyle allows you control in seeking the customers you desire to work with… it becomes enjoyable.

We did this at our family marina about two years ago. It was a nice shift and has allowed us to capture a group of customers that we can serve to a much higher level.  It allows us to specialize.  For example, picking a size range of boats to work with allows you to buy the best equipment, instead of having all equipment… you just target your niche.

Learn to target a niche you desire to work with and go after it… you’ll be happy you did!  Sure, it seems a little scary – but looking at it from a fresh perspective, it makes sense!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Business owner motivation, goals, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 618 – Look Forward… Move Forward.

Quote: “Never look back unless you are planning to go that way ” – Henry David Thoreau

Wednesday: Midweek Motivation

The hardest concept to grasp is “let it go”, much like that song… (it’s in your head now, isn’t it) — haha… but believe it or not, it’s one of those phrases people struggled with before the movie.

The thing with not letting it go is that you’re functioning from the past.  You might not mean to, but your decisions are all based on a “past tense” frame of mind.

It’s like operating in a “future” mind… again, you’re functioning in a lack of reality.

The simplest way to visualize both of these decision making processes is to consider money.  You spend money you don’t have, operating in the future, or you spend less than you make because you’re paying debt.  Either one is not desirable because your decisions are not based on your “today”.

Learn to identify when you operate in the past, and quit looking that way!  You can only make fantastic life today when you set your goals ahead of you!

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Content, Creative, DoingInfinity, infinity marketing machine, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #617 – Choose Success?

Quote: Success is never an accident. It’s a choice.

Tuesday: Content and Consistency

It’s time for Content & Consistency… and guess what?!? My message is the same… be consistent.

But it’s a little more than that.  Let’s think about consistency for a quick moment.

You could never be an Olympic athlete or even play on the High School sports team unless you regularly practice.  You regularly develop you skills.

Your content is exactly the same!

I know… you may not see the value, because… you feel like you’re talking to yourself.

Guess what, you might be right now, but soon someone will search and find the post, video, or podcast episode you created.

Think about it.  While you are creating for today – it’s not “one and done” because when you post it becomes searchable.

This is the magic of the Infinity Marketing Machine!

When you create it compounds.  So it’s not just one article sitting is space… it’s every day compounded on the previous day… so I’m on episode 617… how crazy is that.  That give someone the opportunity to find over 600 posts I’ve written.

If you started last month and wrote twice a week you’d have 8 posts… when you write it becomes more natural.  It becomes easier.  And you build a voice to better relate to your audience… in essence your consistency builds your vibe!

An amazing vibe does not just happen, it is created, crafted, and practiced… and just like the athlete you cannot excel without practice.  So today’s quote is true… Success is never an accident, it’s a choice.

Here’s the fun thing… last week I said you need to “live Tribeology” – well… the success of Tribeology is based on your vibe… and we just discovered that your vibe is based off of practice.

Choose Success!

What content will you create today?

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, marketing, Social proof, subject matter expert, Success tips

TribeologyBlog.com – Episode 516 – Let Your Tribe Draw the Conclusion

Quote “Be patient with yourself and others.”

Monday: Subject Matter Expert

You don’t have to know everything right from the start.  That’s a hard concept to grasp, especially if you’re used to working in your area of expertise day in and day out.

But it’s OK.

I’ve been mentioning that I’m taking 4 different seminar style courses right now… OH my, there’s so much I’m learning – it’s great!

But one particular concept to realize is that you need to let your tribe draw the conclusion.  It’s much kinder than “You can lead the horse to water but you can’t make him drink” – but it’s essentially the same thought.

Lead your audience to your solution -but let them draw the conclusion.  Do you understand the difference…?

We have a solution and a conclusion.  You can tell them they’ll get clean clothes by using your laundry soap, but they’ll draw the conclusion when they test or see it for themselves.

Let them figure it out – give them the information and pause.  Yes… we HATE silence (well, I like silence) – anyway… back to topic.

Provide the information for your tribe.  Let them understand your passion – but do your best to give them the information, to deliver the information, with your experience but from the mindset of their current situation.

What the heck does that mean?

It’s not really dumbing it down – but let’s use that because I can’t think of a better word.

A doctor comes in to tell you the results of your test.  They have gone to school for a long time… they have worked in the field for many years… and they know the test results without hesitation.

However, this does not mean they should talk with you as a doctor – they should go back to that mindset of a patient hearing news for the first time.  When they deliver the message from a mind-set of a beginner, the advanced knowledge will be received much better.

Your credibility and character will earn trust when you are able to share your message and guide your tribe to the solution, but they draw the conclusion.  It’s pretty powerful.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, DoingInfinity, marketing, Real world, Success tips, Tribe Building, week in review

TribeologyBlog.com – Week in Review – Episodes #609 to #615

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #609 – Your Achilles Tendon Makes Me Passionate

Tuesday – Content & Consistency – Episode #610 – Why I’m Going to Discuss How to Make a Hair Appointment Online

Wednesday – Midweek Motivation – Episode #611 – Teaching the Teacher

Thursday – Infinity Customer – Episode #612 – Facebook Down… Have We Achieved “When”?

Friday – Big Money – Episode #614 – Message Recieved

Saturday – Try This! – Episode #615- Are Your Pages on the Same Page?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Posted on in 6- Saturday - Try This!, Business owner motivation, Creative, Loyalty, marketing, Real world, Social proof, Success tips, Tribe Building

TribeologyBlog.com – Episode #615 – Are Your Pages on the Same Page?

Quote: “Be Extraordinary Enjoy the Ordinary”

Saturday: Try This!

 

So today’s “Try This!” tip is something I’m pretty familiar with because it’s at our marina.

A little later today we’re hosting an open house.  This is a great opportunity for our customers to visit the marina without having to take time off at this time of year.

However, it does pose a little problem because it’s winter and there is ice on the lake but we are selling summer recreation.

So what to do?

We put our boats from our Boat Club Fleet on display in our warehouse and invite people to visit.  But we go a little further to help explain the boats.

The reason we have discovered this little trick is that each boat has a “show piece” photo and that is the one that we use on every brochure.

when the customers visit it’s hard to visualize which boat is the one they love from the brochure because the boats are not floating and they are not “in action” driving.  By associating the boat with a photo, it reassures the customer they are looking at the boat they desire.

This helps build trust AND it helps build anticipation.

Look for opportunities where you can help bring the brochure or website to life in your store… I guess the simplest way is to keep profile photos current with human appearances.  If you were a heavy, dark haired, glasses wearing person and you lose weight highlight your hair and get contact lenses… meaning… you no longer look like your photo – Update it!

When your website matches your business you build trust.  So make sure all of your “pages” are on the same “page”.

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review