ProfitCenterCoach.com – Episode 465 – Important to Remember

Being an “expert” today does not guarantee your mastery tomorrow.”

Monday: Character

Today’s inspiration is a little depressing, isn’t it?  Just because you’re an expert today doesn’t mean you’ll be a master tomorrow!

You’ve got to keep up with your skills.

Think about it.

How useful is it to know how to use a rotary phone?  (I just saw a meme with some teenage boys trying to operate a phone) How about a Polaroid camera?  I took a photo of two crew members with a Polaroid… it was hilarious, they had shocked faces with the flash, and giggled watching the photo come to life.  Me… it was crazy to think that this was the first time they every saw this technology.

What other skills do you have that are outdated?  Next question… how closely related are these to your current business?

Let me give you another example… I was surfing a site centered around technology for schools.  Again, technology for schools.  They’re site was not even responsive for mobile!  It makes me wonder if the site is a fraud.  It could be the best product in the world but something directly related to the core function of the business, that is technology, is not “top notch”.

It is like when an overweight doctor tells you that you need to lose weight.

You really need to be careful that in your area of expertise you are representing your brand, well!  If you are a financial planner with a conservative investment philosophy, you should not drive a Bentley.  Now, if you are top notch attorney your brand might be supported by a Bentley.

I’ll tell you this… a couple years ago I needed to go into the city, a.k.a., drive to downtown Minneapolis.  There I was walking through the City Center building and I felt out of place!  I felt as out of place as when my customers show up in full suits.  I was wearing khaki shorts and a Nautica windbreaker!  Not exactly “downtown” clothes.

I’m mentioning this because you need to be aware of your branding, all the time.  This includes the brand that is you!  Each thing you do helps or hurts your brand.  Things like “old” certifications on your wall.   Sure, social proof is created by hanging a certificate on your wall… but do people really need to know you’re certified in Windows 3.0?

So don’t just keep up with your education and skills via conferences, seminars, and classes — but keep up with your social proof by having current certificates on your walls and online.  It’s easy to forget BUT soooooo important to remember!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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ProfitCenterCoach.com – Week in Review – Episodes #459 to #464

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #459 – These Three Tips Improve Your Online Credibility, Today.

Tuesday – Content & Consistency – Episode #460 – Five is for Fire

Wednesday – Midweek Motivation – Episode #461 – Quit Living in an Echo Chamber

Thursday – Infinity Customer – Episode #462 – Creepy Phone

Friday – Big Money – Episode #463 – How Do You Solve a Problem? Create It!

Saturday – Try This! – Episode #464 – Go Live. Get Pearls.

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here

ProfitCenterCoach.com – Episode 464 – Go Live, Get Pearls!

Saturday: Try This!

Go Live!

Ok, it’s not exactly what you think… but we’ll get to the thing you are thinking of!

EPCOT at Disney World is kind of a cool place. I like the International Showcase. I was a student in Japan for a semester and the EPCOT version is pretty true to real which makes me believe the other countries are realistic, too.

The last time I was at EPCOT I noticed a new attraction. Inside the Japan shopping store (which really is like the department stores in Japan) – they had a cool, live, interactive feature of finding a pearl in an oyster.

I noticed it because of all the people standing around watching… well, that made me need stop and watch!

The excitement of just opening the oyster to see the treasure inside is fun enough, but the addition of an overhead video monitor to “see for yourself” when you’re standing behind a row of three deep people is… thoughtful.

It’s worth considering as a business in the recretainment industry (any industry specializing in recreation or entertainment) you need to add a live feature.  The oyster/video monitor is a wonderful example.

Back to my original “Live” hint… you can use live on a social platform, too.  How?  Anytime you take the opportunity to communicate with your audience in a “real time” fashion is… cool.  Could you imagine getting a lunch time view of the beach at your favorite resort?  That would be amazing!

Use your creativity and add an experience!

#doinginfinity

Tomorrow… come back for my “Week In Review”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 463 – How Do You Solve A Problem? Create It!

“By the time you read this comment, I will have finished writing it.” SMcKee

Friday – Big Money Small Change

The obvious is very important.  That’s why I’m including a picture.

When you have a captive audience, entertain them.  I recently went to the gas station and of course, I get the TV screen that annoys me.  It shows the weather forecast and some word of the day, followed by a news story.  Great.  I’m entertained.

But why am I thirsty?

I’m totally not listening to the TV and really not reading the messages… but you know what, the ad along side the gas pump focuses on an emotion.

The obvious part of the picture is to occupy the down time of your customers, like in a waiting room, hotel room, restroom, lines, gas pump, etc.

But go one step further.  Focus on an emotion.

The message is not “did you forget milk?”, “do you need an energy drink?”, “how about some water?”… AND it’s not “are you thirsty?” The ad is in fact, telling the person reading that they are getting VERY thirsty.

It’s one ad placement that focuses on one profit center they sell, but it puts the customer at the center of it all to solve their problem.  The problem you’re telling them they have!

Start with the obvious and focus on the why.  This is a Big Money Small Change advertising winner…

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 462 – Creepy Phone

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” – Seth Godin

Thursday: Infinity Customer

Yesterday I was talking to one of my crew members.  We were done for the day and he was on his way to ask his girlfriend to the homecoming dance.

BTW, this has turned into a big event. Not the dance, the actual asking a date to the dance… but that’s a topic for a different day.

He was telling me about the plan and he said, “It’s going to be a fun HOCO invite… blah blah blah” – I missed most of the conversation because I was processing HOCO.  Then I figured it was short for homecoming.  I’m not cool, but I’m not stupid!

He left.

I woke up my phone, checked Facebook for the 300th time that day… and boom. There it was, an ad for Homecoming dresses to celebrate HOCO.

I was (and still am) completely creeped out and angry that my phone was not just listening/monitoring me… but actually picked up the voice of a stranger… and then sent me an ad for teen dresses.

Facebook can be a good place to target market your product. But remember this… these people are NOT looking for you!

Again, super creepy monitoring 24/7 Facebook is gross, and it sends you ads.  These ads “can” be helpful, for example if I were looking for a “HOCO Dress” per the conversation it eavesdropped on…. but I’m not, they interrupted me… and worse yet… caused me to write a post so you could read it.

I still think it’s useful to use the targeting tools that Facebook has for advertising, but remember this:  Facebook contains people you interrupt. Google contains people looking for the thing you are advertising!

This is a VERY big difference.

If you are trying to build a pipeline to your Infinity Marketing Machine… you don’t want to interrupt, you want to attract!

Lots and Lots of money can be wasted on paid ads – that’s why we create an Infinity Marketing Machine to capture the customers, and continually entertain them so they want to buy from us and so we’re not interrupting them!

OH, and be careful what you say around your phone.  so so creepy.

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – E461 – Quit Living in an Echo Chamber

“Speak Freely”

Wednesday: Midweek Motivation

Yesterday I shared the power of Storytelling.  So using my own advice, let me share a story from a trip to DC!

 

“It’s OK, speak freely” said the retail clerk at the train station.  Instantly a huge wave of relief came over me.

Washington DC is an amazing city.  If you get the opportunity to visit, it’s a “must see” bucket list destination.  The monuments look just like they do on TV!  haha.

Seriously!

Have you ever had that experience of seeing a picture of a landmark “over and over”, for example, the Eiffel Tower or Central Park, and then you visit and think WOW it’s just like in the movies!

Side note: the Eiffel Tower was MUCH bigger than I thought it would be. I’m not sure why I thought it would be small, but it’s really really big, something to stay awake for!

My other observation is that Central Park is full of hills!  You know when you see the crime show and they find the body in Central Park, it’s always in a flat area… yeah, that’s total fiction, the park is all hills! Some are really big, too!

OK back to the train station.  Back in 2010 I was buying Benjamin Franklin’s “Common Sense” it’s a small pamphlet written in the 1700s.  I thumbed through it and knew I had to buy it.  You should read it.  I was amazed the words are as relevant today as when it was written nearly 300 years ago.

The gal took my credit card and made a comment about the book, and I started to answer, then I caught my tongue.  She looked at me and said, “speak freely”.

It was refreshing.  Not just that it was OK to give an opinion but that she wanted to hear the opinion.

I think we have forgotten this skill.

Please. Speak Freely.

PS:  don’t worry that if you share your opinion that you’ll lose a sale and go out of business.  People will disagree with you!  It’s OK.  This ties in to building a tribe of people that know and like you.  Let’s not be disrespectful. Please listen with your ears, not your mouth.  If you shout someone down you’ll find yourself isolated in an echo chamber.  Our goal with the Infinity Marketing machine is to attract people that like us, that’s totally different from attracting people like us.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customers”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – E460 – Five is for Fire

“Storytelling is a powerful communication tool to get your message across.”

Tuesday: Content and Creation

 

Yesterday our Store Manager said, “Shoot… my assignment is due by 7pm”.  She’s in college… It was 3:00pm.  The assignment was for her Sign Language class.

The goal of the assignment is to take the numbers 1 to 10 and tell a story.  Oh, it had a twist.  The story she needed to create had to associate a word with a similar motion to the number… so it’s like a “one bun” “two shoe” rhyme, but in sign language, the signs look similar so it’s equally as memorable.

She was so stressed, then finally started telling the story of a cute fire fighter.  For example the number 5 is all fingers extended palm facing your nose.  To make the sign for fire you fan your finger in the motion of flames.  The more the story came together, the more excited she got!

Her story taught the numbers and it did it in a fun memorable way.  Her goal was to teach the numbers.  She had a goal and an outcome and she met her deadline.

Did you see what I did?  I told a story.

More important, for your content creation purpose, I taught you that having a goal and an outcome are important for your story.

Goal: teach the numbers in sign language.  Outcome: told a story.

When you want to teach your customers something.  Remember we’re always teaching.  We teach about our products/services.  The best way to teach is through story.

You just learned a creative way to create content via story telling AND you learned how to sign FIRE along with the number 5!

Today: create a post, but use a story.  Come up with your desired goal and outcome and wrap it in a nice little story to teach your customers!

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review