Episode #242 – Promote Yourself, Start Now.

“You always become whoever you think you are.”

Today.  Fake it until you make it. There are times that when you are promoting yourself online that you feel odd, strange, and even insecure.  But when you are creating your subject matter expert status you need to use today’s inspiration as your guide.

If you are getting paid, you are an expert.

It doesn’t matter what you are doing, if you are receiving money in exchange for your services you are the expert in that relationship. It could be a product you create yourself or a service you provide, someone that doesn’t have that product or service wants it and you have it… therefore, you are the expert.

When you decide to believe that you are an expert my Monday topic of Credibility will become easy!  But until then, let’s just fake it.

Here’s the deal, you need to own you corner of the web.  The reason you need to spend time on this is because building trust is vital to your relationship bonding within the Infinity Marketing Machine.  When you create and send your content via an email newsletter, the people reading it want to know that you are truthful and knowledgeable.

Whether it’s acquiring new skills and education or achieving honors, you must promote these on your website.  If you feel odd doing this, put yourself into your customer’s shoes and think… do you like looking on a website and seeing honors/awards skills/education of the people that work there?  Sure you do!  Therefore, stop being shy and promote yourself!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Time to make a list.  What are your 6 most recent accomplishments.  Write them down!  It could be a course you competed, an award you won, a presentation you just gave, write down 6.  If six seems like a lot… keep thinking, you’ve got six…
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #242 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Blog Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

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Week in Review -– Episodes #236 – #241 – Small Business Owner Motivation

In case you missed an Episode… here’s a link to Episodes 236 – 241 of The Two Minute Commute on BigFishIdeas.com.

You can also access it on my Free App: SmallBusinessClubApp.com

Thanks for being here!!!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Episode #241 – Ideas That Go Down The Drain

If you’ve ever been to San Diego you will remember this restaurant.  Great Breakfast!  But more fun is a trip to the bathroom… you walk in and the music starts.  But there’s also a voice track talking to you.  It’s a little strange, but it’s also highly entertaining.

Even more fun is the sink.

The owners shared a little humor with their saying… “There are two rules for success: 1- never tell everything you know.”  And that’s it.  I loved it.  It took the personality of the main dining room and amplified it.

So my question for you is…

What does your bathroom look like?  I hope it’s clean, duh.  But, does it have personality?  Use this space to bring up the experience of your store to the next level.  I’ve done this at our marina by adding a “welcome” in nautical flags… my goal is to provide an atmosphere that shows our personality, that doesn’t slow down the line.  That is a big concern in places where you have high use.  So be conscious of this…

But if you have the luxury of a longer “staying time” in your bathroom, brainstorm what you can do to make your bathroom a little fun.  Give it a try!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  What can you do to add personality to your bathroom?  Really think about the restroom experience you are creating and kick it up a notch (without increasing the await time for your line)
2- Install my free app! (SmallBusinessClubApp.com)

 

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Episode #240 – Five for Twenty Five or Two Dollars Off, Which is the Better Deal?

“The only thing that stands between you and your dream is the will to try and the belief it will happen .” Joel Brown

What is it that you can do right now to make more money?

You might wonder what that means.  You are producing a product or maybe a service and thinking to yourself… what can I do to make more money, well, I can increase my advertising.  OK.  That could work.  You spend more to hopefully make more.   That’s one option.

Another option would be to lower you price.   Lowering your price is an interesting idea.  It will give you a short term gain.  If you are truly looking to increase come cash, right now, it might be a viable option.  Think about it when the phone rings… give just a little better deal.

What about bundling?  Instead of lowering your price, do a two for one.  How about taking two related products and merging into a “special”.  The reason this sometimes works better is because it gives you the ability to maintain your individual pricing.  Bundling gives your customers a deal and you are still able to go back to your original pricing.

It’s a win-win

You’ve seen bundling before. It’s when you see a T shirt wrapped together with a hat.   Or you buy a program with the computer.  It puts together two related items at a discount.  It’s a great way to increase your money, right now.

You can also look at buying something new to throw into the bundle.  Essentially the new item becomes free.  But rather than reducing by $2.00 the price stays the same.  For example, I sell custom doll shirts.  I create a bundle of 4 shirts and sell for $25.00.  If I create a unique 5th shirt and add it into the bundle.  The reduction of the price to me is just the added cost of $2.00 — I mean which sounds better, 4 shirts for $23.00, Buy now and save $2.00 discount, or 5 shirts for $25.    It’s all the same thing, but the bundle sounds like the better deal.

Now back to my original question, with this twist.  What bundle can you create right now that will make you more money?  Think of three.  Then, all you have to do is decide which one is the best option!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Bundle, Bundle, Bundle! Get creative and develop three new bundles.  You can use all three or just pick the best one and run a sale!  See what sales you generate, let me know, too!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #240 of the Two Minute Commute audio blog Podcast

 

Episode #239 – What You Don’t See IS Your Customer’s Reality

“The customer’s perception is your reality.” K.Zabriskie

Have you ever walked in to a store and wondered if they ever clean?  I did that this morning… on my way to work I stopped at a convenience store to grab some cookies, shocker I know.  But I stopped in and well, in Minnesota we’re at that time of year… the time of year when it looks like the floors have never been washed because of snow tracking in and melting.

The funny thing is, if you visit our marina in the summer, let’s say a Saturday around 5:30 pm, the bathrooms look horrendous!  Honestly, there are times it looks like they’ve never been cleaned, even though we clean them several times a day.  They get used.

This is the point of today’s inspiration… even though we clean the bathroom several times a day, that customer using the bathroom is having a “first time” experience sampling our cleanliness.  Kinda frightening, eh?!

This recretainment philosophy is vital to your customer experience… that’s a “first time” experience.  Your customer is the only person in their world!  Whether it’s going through your shopping process or your visitor center or simply receiving a letter from you.

A letter?  That can be a perception experience?

YES!

We send out mailings often and I involve our new staff to help with labeling. The reason I do this is, well, first to get the mailing out quickly, but second to teach discipline.  Labeling is boring and it seems to go on forever.  It’s difficult to stay focused, especially when you know your phone is just “over there” and you can’t look at it… but here’s the deal… I break through all of that and get our new crew to think, “I may get 400 labels on straight, but the one that I don’t is the ONLY one that customer receives” then we figure out what impression that crooked label makes.

I’m not saying we’re messy because of our bathrooms or that we’re sloppy because of our labels, but every impression counts.  Each customer has a unique experience regardless of how streamlined your process seems to be.

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Review your “everyday” processes and see if you are providing the same experience, the experience you want to provide, to every customer!  Especially when it’s busy or a very boring task!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #239 of the Two Minute Commute audio blog Podcast

Episode #238 – If Your Goal is to Eat Noodles and Take a Nap, It’s Time to Get a New Goal.

“If you’re still looking for that one person who can change your life, look in the mirror.”

Looking for a pick me up? Look in the mirror!

I just heard a collective group scream.  haha — but seriously, why are you looking for motivation?  I mean, it’s good to get a boost, but really you have everything you need to “keep going”.

Sure, some days may be a little more difficult… I mean, in Minnesota right now its getting dark out much earlier.  Daylight savings ended and all I want to do is eat noodles and take a nap… pretty sure I want to hibernate.   But I still can stay on track by some simple techniques.  I’m taking every effort to make sure I have a list.  Before I go to sleep, I create that list of three things I need to get done the next day… that’s a quick and easy hack.

But more in depth strategic planning includes…

First, decide what you really want.

Second, set the goal using SMART goal setting.  When you have a time-bound strategic plan you will achieve your goal.  It’s one of the best techniques out there!  Check out my website for a quick reminder.

Finally, when you attain that goal… celebrate!  (and plan the next)

You’ve got this. Just dig deep and stick to your goals.  For today – set one!  Get that motivation from one goal achieved!   (As long as it’s not to eat a noodles and take a nap)

Happy Wednesday.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Set a goal that you will achieve today!  You need quick inspiration… do this now!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #238 of the Two Minute Commute audio blog Podcast

Episode #237 – If You Wouldn’t Read It – Don’t Post It

“Long-term consistency trumps short-term intensity.”

Are you sprinting or running a marathon?  Maybe you should just focus on walking on a treadmill!

If you sprint you get all sorts of energy out right away.  The marathon gives you a good deal of consistency… but walking is an activity that is much easier to get used to.

Your social media plan needs to be as consistent as walking on a treadmill.  You need to just keep going forward, no real increase in speed, just consistent.  Quality output at regular intervals.

It might seem boring.

But boring doesn’t mean trivial.

Just because you have chosen every Tuesday and Thursday to share information with your followers… doesn’t mean it is a repeat of the cat holding onto a branch with the phrase “hang in there”.  (I had one of those on my wall in middle school)  Hated it then… still think it’s pretty lame.

So don’t fall into that trap.  Make sure to provide awesome content.  Now, granted… everything you share won’t be on the top 10 list, after all, you can only have 10 on that list (haha) – but you should at least have something to post that YOU would read yourself.

If you wouldn’t read it… don’t post it!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Create a post that is really worth reading!  How about a top 10 list!  Create your top ten of something…
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #237 of the Two Minute Commute audio blog Podcast