Category: 1-Monday – Subject Matter Expert

Posted on in 1-Monday - Subject Matter Expert, branding, Content, marketing, Success tips

TribeologyBlog.com – Episode 829 – Learning Credibility From the Big Bad Wolf

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Fear makes the wolf bigger than he is.”

 

The fun of today’s post is thinking about the Big Bad Wolf.  If we look at the quote there’s the motivational message of, don’t let fear make your mind run wild.

It’s a great message.

You need to be cautious that you don’t let fear get the best of you and prevent you from doing amazing things!  The wolf may be bad… but he’s not unstoppable.

But now let’s twist this quote and focus on the big bad wolf.

What do we know about the Big Bad Wolf?  Well, he lives to harass pigs and has impressive lung power.

He’s got a strong brand.

You’ve never met the Big Bad Wolf and yet you’re afraid of him.  But while you’re afraid of him, please recognize, he’s a Subject Matter Expert.  He goes through life displaying his talent in house demolition… His reputation precedes him and causes you to buy strong construction materials, like brick, if you happen to be building a home in the area.

Ironic, eh? You never think of the Big Bad Wolf as an expert… but he’s got skills AND he markets them pretty darn well.

His skills in home demolition with his brand of “big bad wolf” make you take notice and as today’s quote shows… we have a habit of fearing him much larger than needed, and he’s only a story!

So how do you get you brand to be as strong (but nicer) than the Big Bad Wolf — well, like the wolf, you advertise by featuring your strength.  Get out there and build a reputation through success.

Granted the wolf did it with “word of mouth” and the fear of having your house blown down and getting eaten… I don’t think that’s a great way to build your credibility.  I think a much better way is with reviews!

And… all you have to do is ask your customers.

When a third party endorses you that has actually used your product or service… wow.  That’s a fantastic credibility builder.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The “Make Your Dreams Happen” Collection
flat-lay-tee-mockup-of-a-fashionable-outfit-26331(9).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 1-Monday - Subject Matter Expert, Blog content, Content, marketing, subject matter expert, Success tips

TribeologyBlog.com – Episode 823 – Why It’s OK to Admit You’re Not an Expert

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “The moment you give up is the moment you let someone else win.”

 

If you are super competitive you’ll read this quote and think… YES!  I totally get it… never give up!”

But let’s look at this a little different.

I enjoy designing artwork for my promotional items.  In fact, the T shirts you see in the ads under my blog are a perfect example.

But you know what?  It takes me forever to do a design… I tweak and tweak and hours later I’m done.

This is NOT the best use of my time.  So I started using Fiverr.  Now Fiverr is not without issues, but when you are careful and find a great designer, your life becomes easier.

It’s not that I gave up – but I started working smarter. I found that I could find a designer and have 10 designs created overnight instead of myself spending hours on each and every design.

interracial-group-of-five-coworkers-wearing-t-shirts-mockup-at-a-startup-a20413.png

When it seems like you “give up” it is in fact, winning.  This is one of the skills that is the most important to learn. You must “give up” areas where you are not the expert and seek an expert.

Sometimes our topic of Subject Matter Expert doesn’t involve us marketing ourselves as the expert, but rather, relinquishing our lack of expertise to someone who is much much better!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The “I Set Goals and Crush ’em” Collection
t-shirt-mockup-of-a-cool-woman-in-a-modern-building-414-el.png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, Creative, goals, marketing, Social proof, Success tips, Tribe Building

TribeologyBlog.com – Episode 817 – Get Them To Realize You Have What They Want

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: Your attitude determines your outcome.

 

If you believe you can. You will.

If you believe you can’t. You won’t.

Now… how about your customers?  How do they know you will or won’t?  I mean the most important thing to your customers is NOT you… it’s them.

It’s the old “what’s in it for me” WIIFM — this means you must give them what they want!

So we’ve reached the obvious part of the blog.

Now the less obvious, how to get them to realize you have what they want… hummmmmmmmm

One hint, today is Subject Matter Expert day.  As such, the way to get them to realize you have what they want is to show them though your expertise.

Expertise, especially by another party, is a confidence builder.

Think about it.

When you make buying decisions doesn’t it help that the product is “product of the year” or that “it won best in show” or whatever.  It’s a winner.

To get to get them to REALIZE you have what they want… is best when you’re endorsed by a third party through awards!

People understand winners.

I mean, if you’re voted “best pancakes in town” or “5 star certified” – it means something, only my husband wonders how many other pancake emporiums were in the competition or if on a 5 star scale there happened to be a possible 15 stars… but that’s a topic for another day. 🙂

For now… attract your customers by winning awards.

PS: it’s fun, too!

I wrote a guide about this AwardMarketing.com — go grab it for free!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The “Good Vibes Only” Collection
flat-lay-tee-mockup-of-a-fashionable-outfit-26331(3).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 1-Monday - Subject Matter Expert, Blog content, Content, marketing, Social marketing, subject matter expert, Success tips, Tribe Building

TribeologyBlog.com – Episode 811 – Give Your Customers Your Passion

Quote: “Passion first everything else will fall in place”

Monday: Creditiblity

 

What should I sell?  What is it that’s going to make money… quick?

Have you ever said those two things?  Oh yeah… and if you haven’t uttered them out loud my bet is that you’ve said them in your head.

And it does work – let’s say if a holiday is coming up… you know that you’ll have traffic, whether it’s foot traffic or traffic to your website, it makes total sense to offer a product for this anticipated group visiting.

But what about sustained growth and sales?  Product or services to allow sustained or even stable growth is where you should focus your energy.

BUT – it’s not super easy to think long term… you have a business… you’re running it on a daily basis… now throw into the mix a long term focus.  That can drive you crazy. But one way to combat the craziness is to focus on your passion.

This is the ultimate for tribe building.

When you attract a group of people that has a common passion- the products follow!  But you need to provide information that they desire.

For example, at the marina we choose to focus on reasons to use your boat versus oil and filter changes… No one wants to hear about an oil and filter change… but they do want to hear about festivals and parties around the lake that they can boat to.

This makes a big marketing difference.

When your passion matches complements your expertise the rest really does fall into place.  SO, if you’re overwhelmed trying to figure out what to posts.

Take a step back.

Look at your customers and ask what is the passion or drive for using your product and service… why the heck have the found you — then answer that need with the passion you have for your business.

Again, we tell our customers all about restaurants… it has nothing to do with what we sell, and yet… our tribe is very engaged in buying stuff from us.

Give your customers your passion… the rest really does fall in place.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The Living My Best Life Collection
folded-t-shirt-mockup-lying-next-to-a-camera-and-clothes-on-a-bed-a16941(1).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 1-Monday - Subject Matter Expert, marketing, subject matter expert, Success tips

TribeologyBlog.com – Episode 804 – The Most Important Person In the Room Is?

Quote: “Never underestimate yourself.”

Monday: Credibility

 

Do you ever find yourself “underselling” your abilities?  I think it’s pretty common to do this…

Although you may be more comfortable as an entrepreneur discussing one-on-one with a human in front of you.  After all, they sought you out and are standing right there, and you want the sale -so naturally you are able to discuss your strengths.

You’re not Eeyore

Why is it difficult to do this online?  It’s seriously hard to make a post where you declare yourself the authority on “subject A” – right???

It has to do with the overwhelming urge to compare yourself to others.  Seriously.  When we’re online and it’s a wide open audience, not that comfortable “one on one” conversation you have in person…

With the one-on-one you get immediate feedback from conversation and body language – you gain more confidence.  One trick is to talk to “one person” – you need to focus your online talk or writing to, just one person.

The best person is your Avatar, that ideal customer you are working to attract.  Focus your message to communicate with one person.

I can’t remember which TV show I was watching, but they were discussing how to “open the show” – and the new host said, “hello everybody” and the critique was, “just say hello” no one, when sitting alone in their living room, wants to feel a part of a crowd.  They want to feel unique.

USE THIS when crafting your message.

When creating a video, talk to ONE person.  Just one-on-one.

When writing, talk to ONE person.  Just one-on-one.

If you wrap your head around the ONE person concept – you can easily and confidently be the expert for that one person, just like you are in person!  Don’t freak out from the masses you can’t see.  Just imagine the one person that is most important and see them.

See the most important person in your audience and be the expert for them!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Blog content, Content, DoingInfinity, infinity marketing machine, marketing, Real world, Sales, Success tips

TribeologyBlog.com – Episode #799 – And the Winner Is…

Quote: “Don’t stop until you’re proud.”

Monday: Credibility

So this is what I’m talking about!

As we’re learning the basic foundation of the Infinity Marketing Machine — step one is character/credibility.  Look at this photo and ask yourself, “Where is a good place to get Sunday Brunch?”

When you compete for local awards… even the ones that seem “easy” to win, they can make a big impact if you utilize the skills of Award Marketing.

Award Marketing is something I came across, quite by accident.  It was after our marina won National Marina of the Year and it has to do with using your award, title, and honor for purposes of public exposure.

Well… take another look at the photo.

Clearly this restaurant won an award for the best Sunday Brunch.  Now we don’t ask our selves who sponsored the contest, how many people competed, was the criteria including bacon… or just eggs… no we just say, “I’m hungry – that looks like a fantastic place to eat breakfast – they were voted best brunch, so other people think they’re great… let’s go eat!”

This is the power of publicizing your fantastic win — now if you’d like a copy of the how-to book I wrote – visit:  AwardMarketing.com

Also… here’s a link to the article I wrote in our national boating magazine where I shared how our Marina of the Year title helped us increase sales.

So today — if you are the winner of an award at your business… add it to the “signature” on your email.  Then download my guide and learn about 20 more ways to publicize for your advantage!

If you have not won an award yet… get out there and discover the ones you can apply for and GOOD LUCK!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Blog content, Business owner motivation, Customers, marketing, subject matter expert, Success tips, Tribe Building

TribeologyBlog.com – Episode 793 – Be the Expert… NOW

Quote: “Of course I talk to myself at work sometimes I need expert advice”

Monday: Credibility (Subject Matter Expert)

 

Do you talk to yourself?  It’s OK to admit it — I had someone tell me once that talking to yourself is a sign of intelligence.

With that in mind… dang, I’m brilliant! hahaha

But here’s the deal, where do you go when you’re looking for advice?  Books, YouTube, Google, friends, family… lots of places, right?  When you seek this advice is the the foremost leader in the field for which you ask advice? Probably not… but you’re ok with that because you just want an answer, “now”.

Hummmmmmmm

It’s the same thing for your customers!

They come in looking for leadership and advice, your leadership and advice.  This is the fundamental building block of building a tribe.

If you’re apprehensive about publishing content where you position yourself as a subject matter expert in your field, think about the customers you serve.  If you’re willing to help them in a meeting… you can also provide information online and reach an even larger group of people that need your advice!

It’s like this example… back in the day when she had toddlers she was in need of information on potty training.  It was 3am and told me how she paid $5 to download a 7 page guide.   It was worth every penny.

At 3am she had a need for advice and she didn’t want to call anyone at that time of day, but online she was able to find useful information that helped.  The author was not a doctor or teacher… she was better… she was a mom that had potty trained HER kids.

She was the expert my sister needed “now”

This is the expert you are.

There will always be someone that has deeper knowledge or is more “expertity” than you… but YOU are here now… you are the expert now…

Start providing information to help your tribe… now!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review