TribeologyBlog.com – Episode 676 – Question Asked… Question Answered.

Quote: “Even the Genius Asks Questions.”

Monday: Subject Matter Expert

 

How can you serve your customers? That’s an important question to answer.

I’ve found the best way to serve is through information.  Sure, positioning yourself as a Subject Matter Expert helps with your credibility…but really, being a Subject Matter Expert only happens with information.  Information you provide.

So how do you know you’re providing the right information?

Feedback really helps.  However… we’re not always lucky enough to have feedback so then how do you know you’re providing the “right” information?  Start with a great big list of questions!

This really is a great way to get to the information your customers want.  Take time to write down every question you’ve ever been asked.  Just write… hold a brainstorm session with yourself and think to a customer interaction and write down what you are asked!

The next step is to answer every question you wrote down! This becomes a very big and valuable asset to your customers!  When you post it on your website your customers can research and find the answers to the “common” questions AND this makes them more comfortable, often spurring more complex questions…

This way when they call they can get real “buyer” questions answered – it saves them time (and it saves you time).

It’s a great way to serve!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 670 – The Friday of Summer

Quote: “Let the world know why you’re here and do it with passion”

Monday: Subject Matter Expert

Share your expertise! After all, what’s the point of being an expert if you don’t tell others how you did it?

You might be wondering why you’d work so hard to get to the level of an expert… then just share it all an be at a competitive advantage.

Well… is that it? Is this as good as you get?  If you are done learning, technically you’re done being a Subject Matter Expert.

Part of being a Subject Matter Expert is your willingness to continue to learn and explore because you have passion about a chosen area.

Therefore, helping others by sharing your knowledge does not weaken you, it strengthens your following AND you will increase your knowledge with the feedback from the ideas that your students share on their learning journey.

You will learn from those who follow you.  That’s part of the treat.

How do I know this?

I brought a woman out on our dock last week, I was giving her a tour of our marina.  She mentioned that, “It’s the Friday of Summer”– I asked, “what?”

She went on to say, there was an anticipation in the air at the marina.  It was like a Friday night of a weekend… but bigger… it was the Friday of Summer.

Her description was pretty cool.  I’m an expert in our marina and how it works, ways to enjoy our lake, and the marketing and messaging… but you know what… I learned from her.  Then I shared it in our weekly email newsletter.

Being a Subject Matter Expert requires you to share your knowledge. Don’t ever be afraid to do it, you will learn something from each interaction you create.  When you’re willing to share you will learn.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeogyBlog.com – Episode 664 – Start! You’ve Got to Start!

“Start where you are. Use what you have. Do what you can.” -Arthur Ashe

Monday: Subject Matter Expert

 

Stop making it so complicated.  It’s one of the greatest skills you need to learn.

I think it’s harder for those north of 40 to learn because we have gown up with “professional” quality words, photos, and video… but really, if you don’t publish something, it doesn’t matter how bad or good it is, right?

Saying “north of 40” is a little crazy, but I realized last night that isn’t always the case.

My niece has wanted, I mean really wanted, her very own YouTube channel.  Well… her mom finally agreed to it.

Engaging her into a conversation, I wanted to see where she was at… she started talking about production schedules… then she said, “I don’t know how to edit”, then she started talking herself out of it.

OMG!  She’s way south of 40… what’s going on!

It seems that every suffers from the “professional quality” issue.  Or is it a procrastination issue…

My advice to her is the same I’m going to give to you.

START

You don’t have to publish, but you do have to press record.  If you don’t press record you’ll have NOTHING to publish… if you have NOTHING to publish no one will know you are a Subject Matter Expert!

Everyone is an expert at something, but if you don’t write or record about it, no one will ever know it!

Remember, in the case of my niece, if she records… I mean pick up your iphone and press record… someone on Fiverr can edit it – OR you can just press record, talk, and be real, natural, and forget about the “professional” polish.

AGAIN, just press record.

START!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 658 – How Being Relatable Boosts Credibility

Quote: “I learned the value of hard work by working hard.” -Margaret Mead

Monday: Subject Matter Expert

 

What is credibility? We need to be very concerned with it to build trust with our followers, but what is it?

Credibility is anything that lends proof to your abilities.

The most common type of “proof” is an award.  Whether you’re top sales person or your industry “…of the year” – when an award comes from a third party source it’s like having an independent source say, “this person is amazing”.  That’s why awards are great.

But what if you don’t have any awards… then what?

Well, you can use your creativity to still find social proof.

What’s McDonald’s slogan… 1 Billion served?  haha… I think right on their sign it says, “billions and billions served” — well if a billion people have eaten there, it must be good, right?  So how many people have YOU served?  This is one great way to gain credibility.

You can list your education certificates and degrees, but you can also list the conferences and seminars you’ve attended.  If you speak at the conference, that’s HUGE credibility.  that means an organization thinks your knowledge is superior that they want you to teach their attendees!

Finally… another great way to say “BOOM” and capture your piece of credibility is to say what your sales are.  I recently started to learn from a new mentor… she’s sold a whole bunch online, she just said 40 million (in the course of her history) – but it’s amazing because she’s just as excited to make $600.  I was blown away at the 40 million, but honestly, the enthusiasm at $600 is real.  I can set a goal at 40 million, but I can relate to $600.

It’s a great lesson to learn and understand… when you are relatable you automatically gain credibility.

Go Be Relatable.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 652 – What is the Most Amazing Part of the Technology Revolution?

Quote:  “Experience is the name that everyone gives to their mistakes.” – Oscar Wilde

Monday:  Subject Matter Expert

 

Learn by doing.  This is how we’ve done it for years.

We go to school, learn, then at sometime we’re suppose to “do”.  We make mistakes… that’s when people say that we learn from mistakes and that’s experience.

Well, I’ve got a different take on this and it has to do with that feeling that everything is speeding up.

I believe that everything is speeding up… it seems like learning curves are steeper and yet we continue to smash new levels of greatness in record time.

Let me explain.  I competed in baton twirling for 17 years, most was in the 80s to early 90s.  Right around 1984 the “compact” video camera became available. Now by compact I mean you put the unit on your shoulder and recorded on a VHS tape.

Well, that ability to record finally allowed athletes to see themselves!  I remember being able to watch my own practice and finally understanding what teachers and coaches were yelling at me to fix.

Yet the funny thing is, I have ZERO videos of me competing!

Why?

It was against the rules of competition to use video cameras to record performances, including your own!  It’s really sad…now…  I wish I had those performances on tape.

Anyway.  This also affected the sport.  It improved gradually.  You’d watch a competitor and try to figure out HOW they did a trick… but unless they were gracious enough to teach you, it simply was a mystery.

Flash ahead to 2019.

You can search YouTube and there is channel after channel with twirlers breaking down tricks.  You can watch advance twirler performances and go frame by frame to figure out the secrets.

As a result, the sport has not only progressed more quickly to bigger, impressive, extravagant skills… it’s nearly unrecognizable.  What was considered an elite twirler in my day is now two rungs down on the competitive ladder.

But more important is the ROLE of those that share and how it affects your business.  When you share your expertise you reduce the learning curve of your customer… when you reduce the learning curve of your customer they elevate their status quicker.  As a result YOU become more valuable as the expert they refer.

Those that guard their knowledge will be passed by… those that share their knowledge will position themselves as Subject Matter Experts.  Your new reality is that there are no longer secrets.  AND your hunch is correct… things have sped up.

While we still learn from our mistakes, and we still learn by doing, we no longer have the same “trial and error” time.  Subject Matter Experts help pave the way by sharing the secrets AND that’s the most amazing part of this technology revolution.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode 646 – Build Loyalty With Leadership

Quote: “I’ve searched all the parks in all the cities and found no statues of committees.” — G.K. Chesterton

Monday: Subject Matter Expert

 

I love today’s inspiration… I mean, seriously!  How many places have you gone to when you’ve seen a statue dedicated to the entire board? hahaha

It doesn’t happen.

The reason it doesn’t happen is because a committee of one gets things done… yeah, that’s a cheesy quote, too.  But it’s true.

When you are “moving forward” (notice the air quotes) because often you feel bogged down by all the opinions around you, so when you’re “moving forward” remember you are the one that is in charge of your business!

You have to make the ultimate decision as to the direction you take your business and that means you must lead.

This is why the concept of framing your decisions as a “Subject Matter Expert” become critical.

If you are able to step back and make your decisions from this framework you will develop a loyal following and that’s what we’re here for!

Tribe building via content, trust, and expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 640 – Eliminate Your Customer’s Pain

Quote:  “A leader is one who knows the way, goes the way, and shows the way.” John C. Maxwell

Monday: Subject Matter Expert

 

Every business owner is a leader.  Even if you don’t think of yourself as a leader… you are!

It’s hard to believe but when you place an ad and customers call you, you’ve already started the process toward leader and follower.

When you start to look at the relationship, especially your role as a leader, you will find it much easier to think of yourself as a Subject Matter Expert.

The purpose of being a Subject Matter Expert is to build trust among your customers and help them transition to being a part of your tribe.  This comes from sharing your knowledge, whether in a blog, vlog, or podcast.

Information becomes a gift!  A little surprise in their day.  Think about the times you’ve searched for anything online.  Like this morning.  I woke up and had pain in my leg.  I was able to search and find a “Subject Matter Expert” that taught stretching exercises… and guess what… relieved my pain.

What is it you can do for your tribe?  How can you ease their pain?  I’m getting right down to the base of the issue… but you are eliminating pain.  Even if you are a dance studio and it’s a happy interaction!  Ultimately, the parent wants their “pain” of not knowing the best activity for their child to be solved!

You can solve this.

But only if you’re willing to lead…

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review