TribeologyBlog.com – Episode 597 – Eat Problems for Breakfast

Quote:  “Expect problems and eat them for breakfast.” – Alfred A. Montapert

Monday: Subject Matter Expert

 

Are you hungry?  Get ready to eat some problems! YUMMMMM

These are good problems we get to eat!

Nope, they’re not the “good” problems of being too busy or having too much money to spend, they’re the problems of our customers.

Now here’s a fun mind bender.  I’m taking about 4 online marketing courses right now… they are fantastic with lots of different perspectives and I thought this one would be perfect for Subject Matter Expert day.

After all, the goal of Subject Matter Expert Day is to position ourselves as the “go to” for potential customers so they begin the process to “know, like and trust” us.

Well, let’s try the mind bender on for a minute.

What if I said, customers don’t care that you are an expert… they’re just looking for solutions to THEIR problem.

WOAH

That’s a completely different way of looking at the entire customer relationship!  You are simply to be concerned with their problem.  Now, this does not mean you get to forget about the entire positioning of yourself as an expert.

It’s just that you may be concerned with not having the “expertise” that a customer is looking for… for example, you fear that you do not have a degree on a wall.  Well, guess what butter cup, if you have the solution to someone’s problem – they want YOU!

Think about it… You may not have a degree in child development, but… if you have the solution to potty training and at 3 in the morning you have a list of FAQ’s you’ve answered or even offer a download for the top 5 tips to successful potty training, NO ONE cares if you have a formal degree… they just want to quit changing diapers or washing sheets and other accidents.

SO on this Subject Matter Expert day, make sure to continue to seek the ways to be the authority within your industry, just understand the only thing that matters to your customer is that you have the solution to their problem!

Here is the key to your future success:  EAT PROBLEMS.  EAT LOTS OF PROBLEMS FOR BREAKFAST!

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 591 – The Reason It’s Important to Have a “Voice and Stage”

Quote: “Never give up on your dream because of the time it will take to accomplish it. The time will pass anyway”

Monday: Subject Matter Expert

 

Tic Tock… what’s that?  OH it’s time.

I love to hear people when they say, I don’t have time.   Especially when it has to do with strengthening their knowledge.  “I don’t have time to go to classes to learn X” and yet… they have time to complain.  OR better yet, in three years when they reap the benefit of taking the classes to learn X they will STILL have the time to complain.

It doesn’t make sense.

When you want your business to grow you need to market yourself.  We regularly go over this “why” behind this statement, so I’ll review it… we need to market ourselves because people want to do business with people.

Therefore, you need to put yourself out there.  There’s a funny thing that happens when you “put yourself out there” and that is that you automatically become a public presence.

Now… that doesn’t mean an expert.

Let’s look at Hollywood and politics.  I’m not going to use names but why on earth does anyone think that someone who stars in movies has any basis for political guidance.

I guess it doesn’t matter “why on earth” the fact is, they have a voice and they have a stage.  (I ripped that off from my favorite singer/songwriter Kenny Chesney which is pretty amazing because I really like Debbie Gibson, too. It was the 80s)  Back to the quote “voice and stage” – I heard an interview with Kenny Chesney speaking of the hurricanes that hit the islands.

He didn’t know what he could do to help, but he had a “voice and a stage” hummmmmm….

Kinda powerful.

Back to the lame-o stars and politics.  Oh boy, by nature of their work they also have a voice and stage.  They choose to use it for political purposes.

What the heck does this have to do with you and today’s inspiration?  The purpose of your business is to give you the ability to exist and thrive doing something you enjoy.  As such, what happens when that all disappears?

OH chrimmity, not in the morbid sense…  but maybe you’ll get bored.

Then what?

Let’s say you’ve sold Real Estate for 30 years… and you’re burned out.  That doesn’t make the knowledge disappear.  However, if you’ve positioned yourself as a Subject Matter Expert, with a blog and taken the TIME to continually invest in youself, you could “quit” selling homes and start consulting.  OR if you’re a teacher, doctor, sales person, there are so many possibilities for your “after” career

BUT

You need to start now.

Think of positioning yourself as your “spring board” to the next thing… continue to work at what you are doing, but utilize your TIME to invest in yourself so you can SPRING to the next possibility… because you never know when that could happen!

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #585 – But Have You Driven It?

Quote: “You can be as much of an expert as anybody else.”?

Monday: Subject Matter Expert

 

What do you think of when you hear today’s inspiration?  If someone says, “You can be as much of an expert as anybody else.”

ME?

I think Facebook.

Facebook is the stomping ground of the “arm chair quarterbacks of expertise”!  Seriously, more than one time I’ve read comments and had to bite my tongue when I’ve read some of the lamest things!  Like when I’m on my death bed, I’ll be wishing for those minutes back.

But what does this have to do with Subject Matter Expert.

Well, it’s good to join a group or two in your field and creep… you know lurk in the shadows and watch what’s going on.  There is so much to learn by listening to real people that use the product you sell, without being a customer of yours.

I am in a couple boating groups… but here’s the expert thing.

Someone asked a question as to which is more reliable outboard motor, a Yamaha or a Mercury.  I have a tad of experience with this topic.  So as people are chiming in… I said, we rent pontoon boats an all 15 boats have Yamaha 4-strokes.

To which another person that rents pontoon boats in an entirely different part of the country commented, “I rent 14 boats and all have Yamaha 4-strokes”

With these two statements you can easily draw the conclusion that TWO business that want efficient reliable equipment use a whole bunch of one brand – that might be useful information to a new buyer.

So here’s the funny part.  And it’s my “arm chair quarterback of expertise”.  This guy “replied” to our comments, “yeah, but have you driven them” — all you can do is shake your head and chalk it up to… jerks are everywhere.

However… it’s important to share your knowledge when you are positioning yourself as a subject matter expert and groups on Facebook are fantastic.  I have learned a lot, it’s kind of like an ultimate focus group.

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #579 – Are You an Underwear Expert?

Quote:  “Even the Genius asks Questions.”

Monday – Subject Matter Expert

Just because you wear underwear does not make you an underwear expert!  Remember this.

Now… why on earth is this my lead?  Because, I was reading a request in an online group about “how do I improve my traffic to my site?”

Backstory… the site was a lingerie site.  Now, the owner of the site was perplexed that “to date” there have been zero sales.  I went to look at it and the site is nice, actually really nice… it looked like many other sites out there.

And that’s the problem.  Most retail sites look like every other site.  There is nothing too spectacular about them.  And with traditional marketing… you’ve got a couple P’s to be aware of… four actually.  They are Price, Place, Product, and Promotion.

SO where does this leave us and the underwear site… well, if it looks like every other site it doesn’t do any of the 4 P’s with excitement.

That’s why Tribeology is critical to “new marketing” – you must be able to cultivate your own customers and transform them into a tribe.  This tribe will have loyalty and buy from YOU… the reason they buy from you is the reason we have a “Monday “C” Character” topic!

If you are selling underwear, you must be an expert at underwear!  You will build a niche among a tribe of underwear loving customers.  You’ll understand fit, fashion, fabric, function, and fun!  You’ll create who your ideal customer is and attract them with your knowledge via a blog, vlog, or podcast.  This really works.

It’s hard to explain to someone that you need to attract traffic in order to build a tribe and yet at the same time the problem is they can’t attract traffic… it’s much like our dreaded “which came first, the chicken or the egg” scenario.

But as you are building and living the 5 C’s… The critical piece you will control is you!  You can continue to educate yourself and share your knowledge AND position yourself as a Subject Matter Expert that customers are attracted to.

So when you find yourself asking the question,  “how do I get more people to buy things from my site?”  Answer that question, by asking this question… “would I actually buy something from my site?”

Be Honest.

Do you want to do a financial transaction or a friendship transaction?

Remember, people want to do business with people, not businesses.  So make sure your expertise is shared on the site and that you personalize the experience for your visitors.

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #567 – Proud Member of Shawn’s Tribe

“Greatness Looks Good On You” LReid

Monday: Subject Matter Expert

 

A new week!  New opportunities to boast about yourself.

Seriously, it is.  Today is Subject Matter Expert Day and we need to focus on positioning ourselves as the expert we are.

Again, sometimes this may seem difficult because we’re often taught not to talk about our accomplishments.

However, would you like to get surgery from the doctor that graduated from Medical School and hangs the diploma on the wall… or…

I can’t even come up with an “or” haha

But you see my point we really don’t get the opportunity to watch a surgeon in action, therefore, we rely on diplomas, articles in journals, word of mouth from others that have had the surgery by this doctor.

So how about your business, what can you do to position yourself as an expert of the “thing” that you do or sell.  After all, someone is giving you money for that “thing” so it’s best to be the expert in the transaction!

The reason I bring this up is I received a very clever representation of positioning yourself.

The salesperson of my most recent car purchase sent me (well, his email list) a two page PDF that was an announcement of his new location at the car dealership.  It included his mission statement, commitment to customers, and his awards.

Short story.  I am the WORST car buyer.  I just hate the whole process and everything about it.

This last car purchase was over 2 years in the “internal” process… I went back and forth on what I wanted… shopped online, rarely went anywhere to visit a car… it was more of a quest.

SO… I found the car, it was slightly over budget… I figured I’d drive there, test drive it… and go away for another 6 months.

Then I met Shawn.  I actually uttered “crap” under my breath.  I knew from the moment he walked toward me that I was going to buy the car.  Don’t ask me why… I have no idea, but something about that encounter was just different.

And I bought the car.

Now here’s the funny thing about Shawn… I knew he was good at his job, as represented on the test drive and the 7 trophies on the shelf behind his desk for top sales.  OR when you wandered over to the waiting area and found brass plate after brass plate on plaque after plaque with his name as top sales for the quarter.

But his humble PDF mentioned in one sentence that he achieved top sales nationwide.

That’s Shawn.

Sometime, when you get a moment, write up your PDF to your customers and just send it out.  It’s OK, we can talk about ourselves.

You see, I’m part of Shawn’s Tribe and I’m proud of it.

Your customers will feel the same way – your excellence elevates your tribe.

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #561 – Do You Have 10 Things You Love?

Quote: “You just know my name NOT my story…”

Monday: Subject Matter Expert

 

The interesting thing about subject matter expert is to provide information to build trust but at the same time not sounding “over the top” boring.

It’s the difference between listing a bunch of individual awards/titles and listing that you competed 17 years and naming your highest title.

However, the goal is to build trust, this is the way people will buy things from you.  When they feel like they know you, they like you, they will trust you… so how do you do that?

Get creative in your history and about me sections.

Today I found a great “About Me” description so I did a screen shot to share it with you.  This woman does the obligatory background, however, did it with a twist to get us to know her.

Then she does something remarkable, she picks 10 things she loves.

Now, if you love having a dog on your lap or cookbooks, don’t you think you would immediately bond with this person?  You feel like you know her…

This is exactly what you should try to do online.

I saw this and thought… dang, I need to do this.  So it’s on my “to do” list. How about you?  Are you putting this on your update list, I think it really makes a difference.  It’s a spin that gives people the opportunity to bond with you!  Let’s both put it on our lists.  Lets update our “About Me” pages using the 10 item list!

PS:  #10 didn’t fit on my screen with the description at the top — her #10 is Merchandising, so much so that she has to resist organizing store shelves when shopping.  haha

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review