TribeologyBlog.com – Episode #550 – Tired of Blanket Results? I’m Not!

QUOTE: “Opportunities are everywhere; in tough or ordinary things of life too!”

Tuesday: Content and Consistency

 

Happy New Year!  It’s a time of new possibilities and exciting fresh starts… so you know what I’m going to do?

I’m going to take a look back at the last 8 days of 2018… why?  Well, I’m just that kind of person. haha

Nah, I really want to show you how to take something very ordinary and make it into a big opportunity.  Last week on Tuesday, our Content & Consistency day I showed you how I turned a tree into multiple content sources.

Well… here’s the extraordinary part of the tree…

I reused it!  Well… I repurposed it into a New Years Theme with a ball drop.

OK, it’s a little more than that.  What I did over the past 8 days was put my Tribeology Guidelines to the test and orchestrated a special event.  My challenge was this… it’s winter and my site Pontoon Girl is focused on boating.  Sure, some parts of the USA are warm enough to boat… but where I am we have over a foot of ice on the lake.

Yet… my results over 8 days:
101 New Pontoon Girls!
89 trusted me with BOTH email and mailing address
21 NEW installs of the Pontoon Girl App
47 Social Media Shares
A compounded social conversion rate of 459.1%
$110.00 in Sales
Over 100 new follows on Facebook!

The sales were icing on the cake, my goal was to increase my mailing list.  Which I did!  I grew my list by 28.9% in eight days which is incredible… and in this situation it’s a “summer vibe” lifestyle that grew in the middle of the winter!

How did I do it?
I hosted a contest and make it into a special event.  The grand prize was a Pontoon Girl blanket!  However, your skeptical side should say… yes, but these are not loyal followers, they signed up just to enter the contest.

My messaging to attract people to my tribe had the same focus.  I focused on people interested in pontoon boats and I showed them the same love (vibe) they normally receive from me… the “next step” was the contest.  Therefore, I have a healthy list of people who’s first point of entry was simply wanting to join the Pontoon Girl vibe.

 

Why the Tree and Ball Drop?  This allowed me to make it timely and fun.  It generated excitement.  It also showcased the vibe of ME which as we know when you focus on Tribeology you must become the vibe behind your tribe.

My advice.  Content and Consistency does not need to be boring or ordinary.  When you plan you can take your content to the next level, but always be ready to capture your leads to convert from “one and done” to Infinity!

So moving forward into 2019 and the Boat Show season, I have 100 new people to attract even more Pontoon Girls!

#doinginfinity

Happy 2019!

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #544 – The Content Multiplier, My Merry Christmas Gift To You!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“To become distinguished in your industry, you have to constantly manage, master, & maximize your time.” OAnyado

Tuesday: Content & Consistency

MERRY CHRISTMAS!  Do you like the “red and green” header graphic for today?  I am a little in the Christmas Spirit.

Today we’re creating content and I wanted to show you want I did with one simple tree… yes a tree.

I’ve been able to create about 20 different pieces of content from one Christmas Tree and it is something everyone can do… if you plan.  Now, by plan I don’t mean several hours. Infact it took about one hour to assemble the tree and take photos.  The videos took a little longer…

However, the ability to turn the cute little tree into a special event is something I wanted to share with you!

Above you’ll see my “Pontoon Girl Mini-Tree”! Pontoon Girl is my brand devoted to the “Pontoon Girl Lifestyle”.  So what I did for fun was created a special “Pontoon Girl Tree”!

A couple weeks ago I wrote an article in my weekly newsletter that talked about creating a mini-tree to bring the nautical lifestyle inside your home if you’re not lucky enough to boat year round.  That’s why I created this cute little tree.

Why am I mentioning it here?

Well… this has turned into a “special event” – it’s a special event that have utilized to create many magic moments of content.

Here are some of the in-progress photos….

Next I took a bunch of the photos and created a slide/movie presentation… I’ve posted on YouTube.  And this allows me to use in emails AND on Facebook.

Then for fun I created other boomerang videos, too!

 

Finally… I have bundled this cute little tree with my PontoonGirlContest.com which is a drawing for a free Pontoon Girl Blanket.   THIS is my ultimate goal.  I had fun creating the tree.  It was based on a topic that is already familiar with my tribe… but really, getting new people in to my tribe involves the contest.

Look I used the tree as the backdrop for the blanket!

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You can do this “reuse content” strategy, too!

Sometime stop and think… when you take one photo…. can you multiply it into a special event type of content generating machine?

It’s been very fun… a little hectic seeing as how it’s Christmas… but well worth it!

BTW:  One final tip… I have purchased a new domain PontoonGirlContest.com for a specific reason.  Longevity.  Whether you read this in 2018 or several months, or years from now the domain can be valid.  I’m creating the site with a contest page that can update with a new contest versus creating a page and using bit.ly it’s a personal preference. However, if you look “long game” this is a great strategy.

Alright back to cookies and family.

Merry Christmas!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

img_6936

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #538 – What is the Reason Your Customers Hang Around?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“When you start with what’s at stake for the buyer, you earn the right to their attention” JSorofman

Tuesday: Content and Consistency

Have you ever struggled to find “something” to post about?  I’m guessing everyone just said, “yes” – I know I have… and I do.

Quick reminder, the reason we’re writing content and we’re creating it consistently is to successfully transform our customers into a tribe.  This happens when they know, like, and trust us.

Last week I went over the purpose of content is to build trust.

And… that’s a great purpose to write content, but I still go to my original question, “have you ever struggled to find ‘something’ to post about?  Well… it’s great to understand that we need to post to earn trust it doesn’t make it any easier.

HOWEVER

If we switch our focus to concentrate on our customer, our future tribe… this whole content thing becomes a whole lot easier.

Here’s what I mean.

Focus on what your customer NEEDS.  What is “at stake” in their world as it relates to you?  If you own a dance studio, topics about dance classes are great, however, reinforcing the decision to get a child involved for socialization, harnessing energy, or reducing screen time, get to the core of what’s at stake for Mom and Dad!

I encourage you to make a list of the reasons people use your product or service and use these action words as the focus of your posts.  If you have a solid list of 10 words, you’ll never be at a loss for creating amazing content that will earn the attention of your tribe!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #532 – Create Something to Share.

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Sometimes you need to think about the result, not about the process…”

Tuesday: Content and Consistency

You need to create consistent content for your tribe.  In fact, even before they become a tribe you must position yourself as the Subject Matter Expert in your field so your tribe has someone to follow!  The best way to accomplish this is via original content.

However…

This is easier said than done!

I know, I’ve said it before, content is your gift.  It’s your way of sharing information with your tribe that they really want to hear… but you’re tired and burned out and someone just yelled at your and writing anything sounds like the worst thing on the planet… let alone getting in front of a camera with my happy face to tell the world how great my business is… so then what?

DO IT ANYWAY.

Remember, not every piece of content you product will be your best.  It’s simply impossible… but, your tribe will love you anyway.  Actually, they’ll appreciate hearing from you.  If you don’t show up they’ll miss you.  This is the reason you need to create your content consistently.

Thinking of today’s inspiration… what is the result of our content?

Hummmmmm…… Our goal is to build trust with customers.  Trust happens when they “trust” we’ll show up on their newsfeed or in their email box.  Trust happens when we share our knowledge.

Another Hummmm…. Our other goal is to find customers that know and like us…. well, when we write they learn a little about us (like me and my obsession with chocolate chip cookies)…. and we like them because of their crazy personalities.  (Or nice sweet reserved personalities – not me) – but you get my point, when you produce content regularly, the outcome is that your customers begin to know you and like you.

Therefore, our ultimate goal is to transition customers to a tribe that knows, likes, and trusts us AND all three of these things happens with CONSISTENT content… let’s focus on the result and get out there and create something to share.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #526 – How Do You Level Up Consistency?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Appearances make impressions, but it’s the personality that makes an impact.”

Tuesday: Content and Consistency

I just spent about 20 minutes looking through the Vineyard Vines Christmas Catalog.  How is that possible? Because it’s an enjoyable experience… that’s how!

OK.  I’ll admit. I love the clothes.

But I’d love it if you got on their mailing list to take a look at how they use their brand to form a tribe.

It starts with their pink whale.  The pink whale that they are not afraid to dress up in different patterns and outfits.  I’m referring to their logo… On the T shirt page it has the hockey whale next to Hawaiian shirt wearing whale.  It might seem like a strange contrast of hobbies for December… but it works.

Their vibe is the “Good Life” with their emphasis on sports and travel.

Here’s a fun twist to their catalog they regularly use their own staff as models.  Sure you’ll have the professional pretty people in the size zero clothes… but on the next page are the girls from marketing with a pineapple drink in their hand, or the guy from creative climbing a palm tree.  They are wearing the clothes they sell, but more important their tribe is getting a “behind the scenes” view of the company.

A final observation is the page with the heavy fleece pull overs and the description, “we can’t even begin to explain how soft this is… you’ll just have to feel it for yourself.” – It’s not soft like puppies on a cloud… it’s “you’ll have to feel it for yourself” that’s bold.  And you know what… I do want to feel it for myself!  haha

I’m mentioning this catalog as a mentor to your tribe building skill.  Look up their website and study what their vibe is all about.

YES it’s Tuesday and we need to create consistent content.  We need to show up at regular intervals in our followers email or social media feeds.

BUT MORE IMPORTANT

Let’s reread today’s inspiration: “Appearances make impressions, but it’s the personality that makes an impact.”   Show your personality!  It is what makes an impact.

Use “Content and Consistency” as your tool to share your VIBE!

 

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology – Episode #520 – It’s OK to have Fun.

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“If you obey all the rules, you miss all the fun.” – Katherine Hepburn

Tuesday: Content and Consistency

I give you permission, today, to start having fun!  You need to relax and enjoy communicating with your tribe.

Notice how I said tribe?  YES, communicate as if they are already a tribe, in other words, start to share your personality right from the start!

You need to attract “customers” that want to be around you… if you have some sort of mask or false appearance, then “BAM” hit them with your personality – it could really be off putting.

I’m not saying YOU’RE off putting, far from it.  But you are spending a great deal of time AND MONEY to advertise or write content to attract your “customers”.  Give them your real self right from the start.

Typos and all.

Improper conversational grammar.

Just be you!

This is a really hard concept to grasp.  Well, not so much to grasp as it is to put into action.  I think we can all see the benefit to being genuine with people from our first encounter.  Think of it like a party.  You hate “FAKE” people, right????  You hate everything about that fake nice party goer…

Get the point?

If you are something fake and then, when someone jumps in and subscribes and all of a sudden because you’re “behind the wall” you start rambling about your dog or chocolate chip cookies (two things I’ve never gone off on tangents about… haha) – but if you start doing that out of the blue, it’s like you’re switching gears on someone.

Be true to yourself from the start!  It’s much more freeing, rewarding, and like Ms. Hepburn said, FUN!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #514 – Blogging is Easy With This One Simple Secret…

Grab my free guide: The 5 C’s of the Infinity Marketing Machine

“Daily, consistent, focused, faithful expectation raises the miracle power of achieving your dreams.”

Tuesday: Content and Consistency

 

Yesterday we discussed the importance of continually learning.  You need to read and keep yourself informed of happenings and trends in your industry…

But

More Important you must share this information.

That seems easier said versus actually doing.  Here’s why…

YOU’RE BUSY!

There’s nothing wrong with that… you are running a business. Who on earth has the time to write content (or speak or video).

Well, you need to find a way.  Because, that consistent communication is VITAL to the success of your Infinity Marketing  Machine.

Now… Here’s an idea.

Think of your content as programming.

What aspect of your business do you enjoy talking about that you can create a weekly “show” about?  And by show I mean post.

Look at what I do… I celebrate the 5 C’s of the Infinity Marketing Machine.  Monday is Subject Matter Expert, Tuesday is Content and Consistency, Wednesday is Midweek Motivation, Thursday is Infinity Customer, Friday is Big Money, Saturday is Try This, and Sunday is the Week in Review.

That’s it.  I know, on each day of the week, my general topic.

That takes a whole bunch of stress out of my content creation.  I look at my blog as programming.

For you… do a week in review, have a customer highlight, and that leaves 5 more.  Just think about what you can discuss on a weekly basis!  This will give your readers an inside connection to who you are and what your business is all about.

It makes you appear organized, knowledgeable, and gives you the expert status you desire!

Today… come up with your content “programming” – you’ll be happy you did!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review