TribeologyBlog.com – Episode 598 – How Can You Win if You Don’t Focus on Winning?

Quote: “Focus on the process and the outcome takes care of itself”

Tuesday: Content and Consistency

 

Focus on winning.  The basketball team is on the floor playing ball and they are focused on winning… do they win?

Probably not.

WHAT!?!!?!??

If you focus on winning you rarely win. I mean, what does winning mean?  The basketball team focuses on seeing the clock winding down, 3…2…1 we won!

NO!

The basketball focuses on team work.  They focus on the plays they practiced. They focus on preparation, like if their shoes are tied. They focus on the process.

If you want to win at tribe building, you must focus on my process.

Here’s my process.

Turn customers from “one and done” into “Infinity Customers” these are people that Know, Like, and Trust you.  You have earned this trust via the 5 C’s of Tribeology: Credibility, Content, Consistency, Customers, Cash.    When you have transformed the customers into this wonderful, magnificent tribe you will then be able to focus on offering products to them instead of searching for people to buy your products!

That’s it.

That’s the process.

Each day on this blog I focus on a different “C”.  Today is “Content and Consistency” – therefore, today I’m sharing a tip.  The tip is you yourself need to focus on “the process” to build your tribe.

If your focus is on “making money” it is the same as the basketball team “winning”.  Instead, focus on the process.

When you focus on the process, the money will follow.

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #586 – No Pity-Likes Here…

“Content should ask people to do something and reward them for it.”

Tuesday: Content and Consistency

 

“Learn More”

“Contact Us.”

“Buy Now.”

We’ve all seen these words on buttons on ads and webpages.

But why?

Because they are a call to action!  You see a button and it says something… it’s like having someone standing at the door and saying welcome while holding the door open for you.

Your content should have the same goal and objective.  It should be like you are holding a door open for your tribe to stop by and hang out with you.

Our inspiration for today wants you to ask people to do something and reward them for it.  So what is my goal?  My goal the blog is to get you to do three things.  Like the post. Follow the blog.  And download the free gift on the page.

However… This is not a pity-like, pity-follow, or pity-download.  If and only if you learn something important THEN take action.  I want you to learn things about building a tribe.  I want you to be inspired to take action.

You will arrive at the words… but your reward is the knowledge.

As such, this is exactly how you should formulate your content.  Your goal is the same as mine. Attract people to visit your blog or post and reward them for their effort by giving them great ideas!

Today as you write your next post or full blog, think about this.  How can you serve your audience? Simply REWARD them with amazing content.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #580 – You Want to Create Posts, But Don’t Know When… Here’s the Secret!

QUOTE: “Successful people make sure everything they do in the short term is consistent with where they want to be in the long term.” – Brian Tracy

Tuesday: Content and Consistency

 

Just like yesterday’s post, I happened to be browsing an online group that I’m in and found a great post.  The person asked a question regarding a new blog.  They don’t have a blog but they want to start one.  However, they’re worried that only one post will look lame.

You may think that… however, it won’t!

This person was wondering if they should post more often, just to get content up and running.  Nah… that may be a nice short term gain.

HOWEVER, we’re here for long term wins.

As I’ve said in previous blog posts, if you post a bunch, let’s say Monday, Wednesday, Thursday, then don’t post again until Tuesday… followed by three in a row then next Monday.  You look like a crazy poster!

You need consistency, you need to teach your audience when to expect you!

This is critical.  The biggest thing is to maintain the schedule.  Now, I post everyday and that’s a bunch – but I used to post once a week and I couldn’t get into the swing of it.  It was hard.  When I post daily, it’s just a part of my rhythm.

Now, that is a whole bunch to ask of someone, and that’s not my intention, I just say, pick your schedule and stick to it.

You see, the date/time is stamped on your post so if you only have one – but it’s within the past week, your visitors will understand it’s a new blog!  If that “one” post is from 3 years ago, they’ll know the blog is dead.

Pick your platform, pick your schedule, and post!

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #574 – You are Making Noise… EVEN WHEN IT’S QUIET!

“Progress is often silent – not loud.”

Tuesday: Content and Consistency

 

Have you ever gone to a sporting event and on the big screen there’s an exciting graphic that reads, “Let’s Make Some Noise!” and the crowd starts to cheer and go crazy?

OH, if we only had that when we write a newsletter. haha

Have you noticed the trend that you send out a newsletter and you hear crickets… lots of empty noise.  You begin to wonder if anything you do makes a difference?

You spend all sorts of time writing a blog post or a full newsletter and you are able, via your stats, to see people open it, but you have NO idea if anything you’re doing makes a difference.

We are all there!

But guess what… last weekend we were working our booth at the Boat Show and received the nicest compliment from a visitor.  She asked, “are you the Tonka Thursday people?”

We started a newsletter about 18 months ago.  We send it out every week.  The focus is on activities happening around our lake for the upcoming weekend.  Some weekends are more difficult than others to come up with content.

BUT

We create a newsletter.

This woman was thrilled to have “found” us at the show.  She has a cabin on the lake so she does not get a local paper.  But she glows with excitement talking about receiving our newsletter.  She said, “I look forward to it.”

The gal that puts in the hard work of creating it was right there in the booth to hear this feedback.  This is a moment you never forget.  The moment you hear your hard work matters to someone on a personal level!

We had another customer that stopped by, and I knew he had read the newsletter because he mentioned a photo we used.  I remarked that he read it… he said, “I always read it”

I’ve even had people that are out of state for the winter (smart people since it’s suppose to be -27 tonight) but they are “snow birds” and it’s a way for them to stay connected to the area and to us!

You are doing valuable tribe building, especially when it’s silent on your end.  Every communication you create builds a bond because you are sharing your vibe.  It does make a difference.

So get out there and make some noise!

 

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #568 – Can One Color Be Remarkable?

“We could all get a lot more done if we kept it simple.”RBranson

Tuesday: Content and Consistency

 

Saturday happened.  It was the evening and I was thinking about the content for my upcoming newsletter for the Pontoon Girl site.  And I was blank.

It’s winter.  Not much boating going on in the winter, however, you know what I teach… you must be consistent with content.

You see… everything I talk about in the 5C’s, I do myself!  So just because I couldn’t think of anything, did not mean I could pretend my content was unimportant.  It is important.

And that brings me back to Saturday.  I was cold and there’s ice on the lake.  Hummmmmmm that got me thinking about the time I was in Alaska and saw a glacier.  A big beautiful blue glacier.

Blue, hummmm I pondered further.  Ice blue.  Ice blue drinks!  I looked on Pinterest and found great looking BLUE drinks, including hot chocolate… that was blue.  It’s named Elsa… well, I guess there’s “that” song – (Every week I choose a featured boating song) and that drew me into making a very special sweatshirt that’s blue.

You see… my normal color scheme is pink. Very girl pink…

Today’s edition is Ice Blue!

So yes one color can be remarkable!  When you have a framework… you can plug in many themes.

My framework is have an item for sale, a song, one main post, and a photo of the week… this week my theme is blue and the rest fell into place.

Use your creativity!  Even if it is just ONE color.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #562 – It All Makes Sense AFTER We Go Down The Rabbit’s Hole.

Quote: “Not everything has a name. Some things lead us into a realm beyond words.”

Tuesday: Content and Consistency

 

Here we are again! Tuesday and we’re talking about the C’s “C”ontent and “C”onsistency.

So what on earth is content?  Well, keeping the quote in mind, “not everything has a name. Somethings lead us into a realm beyond words.” is the PERFECT quote to define content.

When I say you need to create content on a consistent basis, I’m in general referring to text.  But what else is content… Ready?

Writtten
Video
Audio
Photos
Infographics

Now… I’m certain there are more!  But with written, you have tweets, posts, blogs, and download content.  This continues with Video as recorded, live, slideshows, PowerPoints, Boomerangs, interviews, tutorials. Audio, speaking, stories, soap operas… this goes on and on .

When you say you’ve got nothing to write, you may be right!  Haha get it… right/write… (roll eyes).   But you could have a photo, or spoken something.  Mix it up!

You can repost, too!  It’s always best to create original content, but YES you can repost something that your audience would find interesting.  For example, at our marina, I bet our tribe would LOVE a screenshot of the sunny weather forecast… unless, of course, they’re sitting in a meeting!  However, it’s relevant content we didn’t create.

But here’s the interesting thing about content that really relates to the second half of the quote… we’re going into the “realm beyond words”…

Ready?

I was chatting with my 14 year old niece the other day.  She’s working on a high school business competition and had a question about the internet marketing.  She has her target for the hypothetical product (which by the way is a million dollar idea).  She knows the target is middle school students.

She automatically thought… Snap Chat and Instagram.  Sure, that’s a great way to garner attention… but it’s not a great content curation plan.

Let’s jump down the rabbit’s hole.  YES, these two platforms are excellent for this age, but they are complete and total “one and done” thinking and we want infinity.

I  mentioned to her that she needs a YouTube Channel. Then I taught her the basic guideline that you might find helpful… and that’s to create your videos, then use Snap Chat and Instagram to lead to YouTube.  This brought us into a chat about how YouTube is the number two search engine and when you put it there it’s always there!  It’s searchable and will drive traffic.

Remember in your situation Instagram/Snapchat might NOT be the best feeders… you have to determine that by demographics.

OK

Let’s go a little further down the hole… and soon it will make sense.

Each platform is starting to mature into it’s ideal use.  They are not all equal.  Let’s do this one example.  We make a video.  But remember earlier I said we have live, recorded, interviews, soap operas, etc… At the same time there is a demographic component to your platform of choice there is also an ideal platform for the format of your video.

Here goes:

Instagram: reality shows
Facebook: Talk show
YourTube: Sitcom / teaching
Podcast: Radio

In my nieces situation, because YouTube is long term and easily searchable, and the programming is something you watch again and again, just like you would watch a favorite sitcom over and over. Regardless of how old it is. It’s a great platform to host her videos.

You see… rarely will you look up an old episode of Oprah thus, it’s really best “in the moment” and that’s Facebook’s specialty, think about it, how far down on your feed do you look?  A day, three days, a month… nope, not a month, that’s old!

And Instagram… that’s your reality show, just look at the crazy things for a minute people do… yikes!

So as I was helping my niece, I hope I helped you.  Pick your medium (written/video/audio) and then merge with the best social platform… is it a “one and done” piece of content or is it an “infinity” content… that will help you decide where to highlight it for the BEST interaction.

If you like this post, let me know… hit the like button – it helps me understand what to write about.  ALSO go over to the app store and install my FREE app, Infinitypreneur.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review