TribeologyBlog.com – Episode 723 – Be Intentional With Your Brand

Quote: “Products are made in the factory, but Brands are created in the mind.”

Thursday: Infinity Customer

 

Think about walking into a McDonalds, can you see the counter, the menu, the fries in the background?  How about the colors, the golden arches, the trays… You know what to expect and you get it.

It doesn’t matter if you’re in a small town or a large city, the brand is consistent.  The menu is nearly the same… I went to McDonalds in Japan and they had Green Tea shakes and the McBento along with the Big Mac… so there is a little local flair everywhere… but for the most part there is the same menu.

Now think of Starbucks.

What do you smell, what do you hear, is it warm or cool, busy or calm – what is the vibe?  There’s a little difference neighborhood to neighborhood… but again, it’s a pretty consistent experience.

The brand of these two businesses is predictable, but when you have a couple thousand storefronts the brand needs to happen.

But what about your brand?

What do you transmit to your customers without trying?  Or what should you start trying?

Two quick ideas… 1) consistent communication – this comes from your colors/style/look and feel.

You might be thinking, but I only have one storefront, how consistent do I need to be?  Well, if your website is white with flowers and lovely happy photos… but your store front is dark and smells like mildew you’ve got a consistency problem!

the message of consistency crosses from brochures, to your storefront, to your website, to what you drive and shirt you wear.  The logo needs to remain the same along with the colors and vibe!

The second idea is that your personality can shine…. My writing style is ME.  I use capitalization and …’s regularly — My lack of proper sentences probably drives some people crazy, so if they don’t hang out here, that’s OK.

You’ve got to mesh with the vibe.

You need to consider the brand the personality of the business.  It’s supported via your social posts and your emails you use to communicate.

Here’s the deal…

If you are a medical device company for heart transplants, you better sound like a doctor.  If you are a restaurant that caters to children’s birthday parties, sounding like a fact based doctor isn’t going to promote a fun party atmosphere.

The goal for your customers is to be conscious of the consistency of your overall look and feel along with promoting the vibe/personality of your business.

This is how you work on a brand, every day!

The brand doesn’t just “happen” it’s created for your customer.

Today, audit your look/feel to see if you are creating a consistent vibe, and follow up with a post that reinforces this vibe!

 

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 716 – What Do Tariffs and Profit Centers Have to Do with Each Other?

Quote:  “If the path before you is clear, you’re probably on someone else’s.”

Thursday: Infinity Customers

 

Two days two interesting conversations.   Yesterday, a woman asked the question… if tariff’s go up what happens to my prices?  Today I chatted with a different woman about the advantages of an Infinity Product.

How are these two conversations related?  Because you need to be ready for anything.

My first convo about tariffs… here’s the deal, you can’t be so wrapped up in one profit center that things out of your control could destroy you… this also means weather, social media changes, tax changes, consumer preferences.

Don’t believe me on consumer preferences… I have a set of rhinestone stickers that go on the bottom of shoes for a wedding… one set says “I Do” the other set says “Me Too”… interesting.

Alright, so how do you combat tarriffs or taxes… you need to spread your risk.  Think of a convenience store attached to a repair facility.  Each function has a different purpose, if it’s raining and no one is using the car wash, people will buy gasoline and stop inside for milk.  It may seem like a tiny thing, but regardless of weather there is something they can sell.

You need to do this too.

Regardless of X you need to make money.

Then there’s today’s conversation – it’s the infinity product convo. I was explaining that every business needs an infinity product… that regardless of what business you have, you need the product that consistently produces itself without lots of effort.

This could be a heat press that you use to create T shirts, a gym membership to your exercise equipment, or even a digital book that you sell online.

What ever it happens to be, add it.  This will also help you develop another revenue stream to… again spread your risk for things you can’t control!

So yes, profit centers and tariff’s go together quite nicely.

Today – figure out which profit centers you have and ask how they help to spread your risk!  Then think about what infinity product as a profit center you can add to again, help spread your risk.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 710 – Sell Something to Build Your List

Quote: “Never let a stumble in the road be the end of the journey.”

Thursday: Infinity Customer

 

Happy 4th of July!

Have you ever tripped?  You’re walking along and… you don’t fall down… but you stumble, look around, laugh a little… and stop walking, never to walk again.

Of course not.

You keep walking.

It’s the same thing you do with your social marketing efforts.  When you create an email and you get really lame results, you never send another email.

Ugh. NO!

Send another email.  Just keep trying – this is normal… you tweak you try again.

Now that you’re in the try again mode, try this… recruit people for your email list by selling them things.

What?

Well, for example I sell personalized dog collars. Instead of running an ad for dog collars and hoping for the best…  what happens if you sell a “I love My Golden Retriever” T Shirt?  You make sure that you have a check box for your email AND you make sure you put your flier in the envelope.  You nurture this person because they like dogs!  Instead of a random ad to lots of people, you target the same people with a product and they pay to be a part of your email program.

This might sound “out there” or you might try it and trip… but it’s a core function of developing an infinity customer.  You attract people and offer products they want to buy!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 704 – Crazy Break Up Girlfriend

Quote: “The thing about smart people is they sound crazy to dumb people” SteveJobs

Thursday: Infinity Customer

 

Today’s quote makes me wonder if I’m dumb.

OR

If I’m in a cranky mood.

Because I hear the quotes like, “the customer is always right” and I think that’s absurd.

Then I was searching for a quote for today and I came across

Quote A: “If we don’t take care of our customers, someone else will.”

Followed by

Quote B: “Your most unhappy customers are your greatest source of learning.”

Here’s the deal. You can’t make someone like you.  And this is where I think I’m either really dumb or really smart.

Why?

I have one customer that is awful.  And if you want to use a dating analogy… she’s turned into the crazy break up girlfriend that won’t go away.  “Oh I left my sweater, even though it’s 80 outside” – “Oh I ordered the water that is dry”

Just insane.

It brings me to Quote B… “If we don’t take care of our customers, someone else will.”  This person leaves me saying, please… please… someone else take care of her.

Again, I don’t think that’s the intent of the quote, but that is the message that spoke to me.

That’s why when I saw Quote B,

“Your most unhappy customers are your greatest source of learning”… yeah, they really are… but once again my take is a little different.

Because…

YOU DON’T HAVE TO WORK WITH EVERYONE

This is your take away from Quote B… learn to attract customers you WANT to work with or you will end up with crazy “bad break up girl” customers.

How do you attract customers you want to work with?

Create your ideal avatar of the perfect world customer, figure out where they hang out, and attract them!

I know this might sound a little “customer prevention department” and honestly it is… but put yourself out of your misery!

My concept of the Infinity Customer is to create an environment that nurtures a relationship for long term journey… do you want crazy “break up girl” on your long term journey?  OMG… NO!

That brings us full circle.

Today’s Quote: “The thing about smart people is they sound crazy to dumb people”  So I’m not sure if I’m dumb and should believe the actual spoken words of Quotes A and B because they sound absolutely absurd to me… OR if I’m smart and other people look at me like I’m dumb because I go with the hidden message of quotes A and B.

UGHHHHHHH

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

img_3420

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode 697 – Free, Buy, Buy More!

Quote: “Everything ultimately comes down to trust.” Marcus Sheridan

Thursday: Infinity Customer

 

Send me $39.

Did you do it?  Heck no.

Why?

Well, you don’t have my address… so that must be it!

Nah, it’s probably because you have Zero reason to send me $55!  I’d like to say it’s because you don’t TRUST me… That’s why we need to focus on trust and building trust.

We’ve discussed trust on many occasions.  Build your tribe by creating information they desire and give them this information on a consistent basis.  Your tribe will find this common theme, bond, and begin to trust you.

It’s nice to understand this concept, but let’s look at what I’m really talking about.

Buy this hat.

HAT

It’s a nice hat — it says “Doing Infinity” – it’s something you are interested in…

BUT… why buy it? – well because it matches this Shirt.

Buy this shirt.

SHIRT

Again, it’s a nice shirt, it also says, “Doing Infinity” – so since you’re reading this blog, you’re interested in this topic.  But again… why buy it?

Well, what if it were offered to people who own dance studios AFTER they stopped at my site to get a free brochure of how to increase sales at their business?

Get this free.

FREE OFFER

Would you be more likely to buy the shirt that has the “doing infinity” message AFTER you were just exposed to how to increase sales using the “doing infinity” technique?  And especially if that technique were presented in a free offer?

YES.

This is how the Infinity Marketing Machine works… you present an offer for free, then you offer something for sale that relates, and then offer another “something” for sale.

This is how it looks….

Free IP-offer

Buy  IG-Shirt

Buy MoreIG-hat

You build trust through the free offer and then ask to have someone spend money with you at step two and three…

It’s just a new way of thinking about your customer’s journey.

If you love how this works – you can learn it too.

You can try the same program on a free 14 day trial, just click Click Funnels

Did you see how I did that?  You can have 14 days for free (build trust) and then have someone click… AFTER providing information on how the entire system works with  my Infinity Marketing / Tribeology system of Free, Buy, Buy More!

AND if you go through, Free, Buy, and Buy More you will send me $39!

How’s that for cool?

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 691 – It’s Proprietary

Quote: “Don’t reinvent the wheel focus on winning one customer at a time” RSpector

Thursday: Infinity Customer

 

“I want to increase sales”  Do you feel like this?  You want to increase sales…?

YES, in business you want to make more money and this is done by increasing sales… so how do you do this?

Today I got a phone call from a telemarketer telling me how she’d love to sit down with me to discuss how to relist my website on Google so it can see all of the services I offer so people don’t miss out on what we sell.

You know what I did?

I said I’m not interested.  I don’t even use the internet for finding customers — OK that was a little bit of a stretch, but I wanted to get of the phone.  So she said, “what do you do?” My answer, “it’s proprietary”

Tired doesn’t even begin to describe how annoyed I am by these types of calls.  Here’s what comes next… you meet with the person and they say all the right things, and next you know you’re signing up for a monthly service of $500.

OK, so you know what I did?  Opened my email program and sent out an email and generated one sale for $3,000.

Don’t reinvent the wheel!  Win one customer at a time… I love the concept of this quote.

The reason I could generate one sale today was because of the email and constant communication I have with the customers on my list.

You don’t need to put an ad and continually try to find “new” customers — capture customers and engage them.  Become an expert and SPOIL them with information, fun, and a sense of belonging.  Make them part of your tribe!

When they like you there will come a point that you can send out an email and generate a $3,000 sale, too!

It’s that simple.  Create a list, talk to the list, find products the list needs!

But here’s the deal… it’s simple but not easy. This will take work.

However, if you want results this one customer at a time process works… if you don’t want to put in effort – you better chat with that woman I talked to on the phone today!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 685 – When Is ONE Sale Super Exciting?

Quote: “Having 1 is better than having 0”

Thursday: Infinity Customer

 

Where do you start?

The Infinity Marketing Machine is a pretty incredible tool.  It allows you to set your marketing in a way that you can guarantee some standard follow up.

But where do you start?

It’s great that a customer has an inquiry but how do you take care of that customer and plan for more at the same time work with those you have.

Well… that’s exactly it!  And it’s frustrating.

I’ve done this and I remember the insanity that it was to set up my machine.  But that’s exactly how I did it.

I focused on my current, right in front of me person first.  Why?   Well, I just spent a lot of money to get them… think about it.  They’re looking for something you offer and they are looking at you because you did some sort of advertising to get them… So capture them.

Next… I’d start getting potential customers under control by automating your processes.

As you finish up your one system you’re running a dual system with the second.  AND it’s hard.  I’m not going to lie to you – it takes effort.  There’s a point when you feel like giving in because it will be easier to just stop the new system.

But Don’t.

Keep going – you’ll be amazed that you did!  It really is worth the effort.  You will save time, money, and serve your customers at a higher level.

The reason I say that you need to keep going is because I remember the process AND I just went though a second cumbersome process of learning an entirely new automation process… and I did want to give up.

I wanted to give up really really bad.

But yesterday I sold ONE thing — that’s it… just one magical little product.  BUT the actual automated process worked and the hundreds of hours I put into the front end were SOOOOOOOOOO worth it on the back end.

Just one little sale and dang it… it is extremely exciting.

Just one.

But you know what I can do next?… double my sales!

hahahaha!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review