TribeologyBlog.com – Episode #612 – Facebook Down… Have We Achieved “When”?

Quote: “If not now then when”

Thursday: Infinity Customer

 

I just discovered something.  I’ve been trying to teach to a “system” or “process” called Tribeology.

That’s wrong.

I just discovered that Tribeology is actually a way of life.

Hear me out.

The reason I discovered this is due to one of the 4 online seminars I’m taking right now… the task was to write “my” story.  The reason I’m selling the thing I’m selling.

Well, I just chronicled my journey in formulating our Profit Center, the Boat Club.  It was a very slow growth process… until I implemented Tribeology.

Now here’s the secret, I didn’t know it was Tribeology at the time.  Looking back I can easily see it, but in the middle of it, I had no idea.

I thought I was just doing email marketing.

And I was.

But email marketing done at the same time you implement the 5 C’s and target your most loved customer will transform into Tribeology.

It’s not a process, this is a way of life.

The reason we struggle with content and having to “find something” to post is because we haven’t completely committed to the “way of life” that Tribeology requires.

Commit.

Utilize your marketing skills but Live Tribeology.  This is your vibe.  This is your tribe. This is your business.

Adopt this vibe throughout all aspects of your everyday transactions and it will become easy to post, enjoyable to communicate, and exciting to repeat.

and that brings me full circle to today’s quote…

Five Simple Words

“if not now then when”

Facebook was “down” today.  If your whole list and economic security has been built on their platform, today you did not make sales.  Today you are NOT in control.

Do you want to be dependent on Facebook or risk a Google smack?

Or do you want financial freedom by attracting an ideal customer, transforming from “one and done” to “Infinity”, and controlling your future by cultivating your private list as an asset of your business?

Commit.

IF NOT NOW THEN WHEN

 

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #606 – Be Rewarding

Quote: “If the reward isn’t good enough it will be too easy to talk yourself out of it”

Thursday: Infinity Customer

 

Look what I got in the mail!  The new edition of the Vineyard Vines catalog.

The back page detailed their spring break offer.  There are three different gifts, a hat, bag, and beach towel that you can get for free with increasing purchase amounts.

Here’s what I love, the more you spend, you don’t give up one item, but you keep it and gain the next.

Now even cooler than this was the back of one of our tool supply company catalogs.  I opened it up shortly after soaking in my Vineyards Vines vibe… anyway – in the catalog it had an entire 8 page spread of rewards.  Things like coolers, radios, golf balls.  Things completely unrelated to the tools.

This is unique!

Imagine being the person responsible for ordering and you get to pick rewards based on dollars spent?!  This just seemed like a really cool idea.

I know there are stores that have loyalty programs online.

But in the real world I haven’t seen a company do this, but it’s a brilliant idea for building loyalty and to keep your customers coming back time after time!

So whether it’s an increasing scale for your shopping or a specific loyalty program that is ongoing, people love free stuff.  They love rewards and being rewarded.

The thing I really enjoyed about the tool company is that it was not company logo items, these were everyday items of value.

So give it a shot!  Look into loyalty programs… it must might be a great way to appreciate your customers.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #600 – Focus on the Future

Quote: “Focus for the future – achieve the unachievable!” JChan

 

FIRST:  OMG… 600 blog posts.  You guys, thank you so much for hanging out with me.  I love creating content to help all of us get better at tribe building.  When I set out on the adventure to write daily, I had my doubts, but now that I’m at 600 posts… that’s just CRAZY.  Thank you for letting me share my thoughts and your time, you’re the best!

Back to my post…

Thursday: Infinity Customer

It’s funny… Sometimes I forget to go back to basics when I talk to a newbie.  I had a woman that was looking for a way to market her Jewelry better.

So… I looked at her website and learned about her passion for volunteerism.  I suggested to build a PDF around previous volunteer activities she had participated in… things she actively did, places she’s gone…

Then she said, “Yeah, but would someone really be interested in that?”

That’s when I went back to the basics.  YES!  Someone you are attracting would have the same passion you would in volunteerism.  You want this person to buy from you and more important you want to serve this person.  This is your ideal “one and done” to “Infinity Customer” scenario.

Then I explained… I’m not your ideal customer.  haha

So today, I opened my email and had this message…

I’m like 2020?  What the heck… it’s February!  Why on earth would I want a 2020 calendar?

Guess What?  I’m not their ideal client!  BUT… it’s worth sending out the email because after seeing it I thought… well, I am planning to go to a conference in January, and one in March…and then I thought about putting my birthday in it!  All sorts of things that would make me want this product that at first glance I had no idea I wanted.

This is what is useful about email.  If you tell a story you can help your customer visualize how it will benefit them AND you do this from the perspective of Serving/Helping you will earn their trust and loyalty.

Don’t get stuck in the trap of putting your preconceived buying habits as the same as your customers.  Simply be the guide of helpfulness and move them down your path of products.  It’s a mind shift, but a profitable one!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #594 – How Can a Blizzard Be A Customer Reward?

Quote: “No matter how much is spent, visiting a business must be rewarded.”

Thursday: Infinity Customer

 

So we’re having a little blizzard here today in Minnesota… that really has nothing to do with this blog except I’m very tired of snow (and it’s only February) – and yet the snow keeps coming. We were very close to breaking the all time snowiest February, so as long as you’re that close you might as well beat the record, right?

Record broke. Now I’m over it.

However, I’ve had two great posts today with nice engagement because of the snow. I’ve also got a little Summer Fever going on with the weather – so weather can be a great draw for your business. But, you need to plan ahead. I’ve already got the following on Facebook and on my email so it’s easy for me to do a quick interruption to their day to just say “hi” and lead the group in a joint complaint about the weather.

That’s what I want you to be able to do to. When you plan ahead and build a list of customers that know, like, and trust you… you’ll be able to complain about the weather with them! Haha

Here’s my real point.

When you have a business in the real world and you customers stop by you are able to have a dialog. With them, IN PERSON. They walk in your door, shake off the snow, and you can comment on the weather.

When you’re online, you need to take a proactive step and send out a “one sided” thought about the weather. Think of it like they did actually just step in your store and you’re commenting… and ice breaker so to speak.

This is how you reward customers for visiting you online.

It seems funny that a “complaint” about the weather is a reward and yet… there it is. When we complain about the weather it gives us something to bond about.

Granted, one of my posts was for a nationwide following, and it still worked. Why? Because there are active TV news reports about the Snowmageddon we are having here in Minnesota. This can actually be MORE impactful because someone sitting in Florida will show their co-worker the photo, or even share with their friends because they have a “local” connection.

It’s all about making connections.

You can and must make connections with your online visitors. If you have a website, give them an area to come back to again and again… this is a blog. A place of new information.

If you ship merchandise, reward them with a note or small gift. Do something to wow them. This is how you reward!

Rewarding can be bad weather, new information, or even a gift. But never silence. So just because there are no door bells alerting you to a visitor doesn’t mean you’re off the hook for reward marketing.

It actually will separate you from the rest of your competition and is one of the best ways to build your infinity customer.

Show them love!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #588 – Share the Love of One Bouquet of Roses with 227 People

Quote: “Share the Love”

Thursday: Infinity Customer

Happy Valentines Day!  I found this idea earlier this week.  I thought, this would make a great “Big Money Small Change” topic… then I thought, “Heck!  I can’t wait”

So here you go… When you are trying to figure out how to reach more people with your posts… why not start sharing the love yourself?

You see, I was flipping through my Instagram account and this beautiful bouquet popped up.  Normally, I’m not a big fan of the big Valentines Day – but this caught my eye.  It’s a really pretty picture.  OK I was tired to, so it was easy to comprehend.

 

Isn’t it pretty?  Then I noticed that a company, entirely unrelated to the floral industry, posted it  That made me curious.

hummmmmmm

So I opened their profile and I found lots of beautiful cakes.  It looks like they specialize in wedding cakes.  And there they have 8 cakes and that lovely bouquet of roses.

Maybe they received the flowers?  So I read the post.  The post was short and talked about getting your flowers from a near by vendor.

OH… now I got really curious.  They didn’t actively tag the vendor, so I needed to do a search – but I found them! And started creeping their profile.

Sure looks like a florist that features some beautiful arrangements.  Annnnnnd there it is, that lovely arrangement of Valentines Day Roses.  It’s their most recent post.

That made me click the link in their profile… why?  OH my curiosity was at a 52 on a scale of 10.. I needed to see this journey through (Ha it was like “back in the day” when we used to surf the net)

But I digress.  The website link went right to the page with the ability to order the Valentines Day Roses.

So what did I learn from this journey?  SHARE THE LOVE!

Be friends with your vendors and business that you compliment.  I can only assume that the bakery and the florist regularly meet onsite at weddings and other grand events.

They have many “cross over” customers so why not help each other.  Develop relationships with your vendors, not just recommending them. Actively post their business.  IT’s OK – remember this is SOCIAL media.  It’s the opportunity to strengthen your bond and build your tribe by positioning yourself as a Subject Matter Expert.

The example of the flowers and the cake is something you can do.  It demonstrates the infinity principle we strive for!  When you volunteer your audience to a colleague you both win.  They receive increased business, you receive increased good-will and expertise with your tribe.

If the florist stuck to their crowd, they would have posted to 92 followers, but with the help of the baker, they increased their visibility by the 135 followers of the baker.  These are people in their location.  It’s an ideal and natural partnership that comes with social proof of the entity posting.

So on this Valentine’s Day – look for and build vendor relationships you can “cross-promote” And “Share the Love”

Happy Valentines Day!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #582 – A New Use for a Familiar Technology

Quote “Efficiency is doing better what is already being done” Peter Drucker

Thursday: Infinity Customer

 

Every other year I need to take my continuing education to maintain my real estate license.  Well, it’s that time of “every other” year!

I’ve been in an online class the past week and I’ve got to tell you, sometimes you come into contact with people that match your message… and this is one for me!

My instructor is the owner of the real estate school and he is a strong believer in efficiency.

Throughout the class time he has shared how he has been incorporating technology in his processes and it’s awesome!

First, the class is taught online.  It’s a live, interactive class that is taught both in person and online, at the same time… This is exactly what I refer to as an “infinity product” – he is able to increase his reach of students without adding more desks or more classes.  He simply offers the class to online students.

Can you do this?

You might think, well I don’t sell a class… I can’t do this.

Well… what about this idea.  He mentioned that many real estate agents now offer virtual tours online.  So instead of sitting an open house, you are able to pull up a video that the agent recorded.  This stream lines the agent’s time by recording once, versus, taking people to the home individually.

Another benefit is safety.  There is no way to attack an agent who is alone with the prospective buyer in a home, if there is no in person tour.  Just something to think about.

So maybe you offer tours or sales of products that you could create one video and utilize over and over.  It just takes some creative “out of the box” thinking.  Sure, video technology has been available for several years, but maybe you’ve never thought to use it in “that” way..

I thought the idea video home tours instead of in person tours was genius.  What a great use of time!  And of course, personal visits are better… but this is a great “first” visit to narrow the list.   Safety and efficiency from one resource. That’s a great infinity product.

It’s fun to take a look at an entirely different industry and see how they use technology.  Often it spurs ideas you can use, too!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 576 – Learn the The Best Secret of Infinity Products

Quote:  “Limits only exist in the mind”

Thursday: Infinity Customer

Welcome to today’s fourth C!  We’re talking about customers and mixing it up with infinity… and I have been very excited to share this story with you.

On Sunday I was at the boat show, working the booth for our family marina… and the show was winding down.  I had talked with a “mover and shaker” in the industry over at her booth and I said, “if you need a speaker for your conference… I’d love to speak!”

We had a great conversation about marketing.

Here’s the fun part… I explained what all of you already know… I explained infinity products.  Her assistant was sitting there and her eyes got really big when I told her about my ice blue sweatshirts.

My ice blue sweatshirts were a promo I did last week on Pontoon Girl.  I said, I created a “blue theme” and offered the sweatshirt as a part of the fun.  And yes… a I sold a few.

So the assistant said, so that’s good, how do you pick what sizes to have in stock.

This is the “eyes get big” secret.

I said, “I don’t have inventory”.  As all of you know, infinity products are AMAZING.  I created the design and sold the concept.

Here’s the actual promotional piece…

So I explained, that you don’t need inventory when you practice infinity products online, you can actually conceptualize the idea and sell it.  If it doesn’t sell, go back to the drawing board and try something else.  But when it does work… it’s super fun.

Here’s the actual product!  I took a photo of one of the ordered sweatshirts before I shipped it to the customer.  Now, I have a “real” product photo.

Now my job continues to infinity!  I just get to sell it over and over… and the color rocks!  It’s super pretty.  My favorite!

Your turn, there are many many design websites out there where you can conceptualize a product and sell it to your email list.

Did you catch that?  Sell to YOUR email list.  You’ve got to cultivate your tribe via an email list.  Creating products your list wants to buy via Infinity Products makes all of your hard work rewarding.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review