TribeologyBlog.com – Episode 939 – The WHY You Talk to Your Customer

Thursday Blog Topic: Infinity Customer –

Quote: “Shifting customer needs are common in today’s marketplace.”

 

I think this quote is the understatement of the year.

Traditionally when we have thought about shifting customer needs we have concerned ourselves with trends or seasons…right?

There are people that remember the mortgage crisis or even the attacks of September 11… well, those are the shifting customer needs we are discussing right now.

In a seasonal trend, you take mittens off the shelf and replace with swim suits. It’s pretty manageable.  You will understand that the calendar dictates your next move…

But now… right now, what the heck are you suppose to do?

A month ago we were just past Valentines Day and heading toward St. Patrick’s Day… change your color scheme from red to green.  Your customer need shifted from heart candy to green beer… well, you get my point.

But shifting from February 25 economy roaring to March 25 shelter in place… all of this without a mass tragedy one time rip the band aid off occurrence… it’s surreal, right?

So what do your customers need?

Your customers need stability.  They are living in an insecure world.  You feel it… and you experience it.

But how do you give that stability… well, look at your core business and what do you actually sell?  Do you dance lessons which are a way to foster the growth and confidence of the child? You can still provide that.  You may be giving video lessons… but how can you help the parent? Can you provide an article and extra assignment for the parent to do a practice check list?

Think of your basic product – not what you sell but WHY you sell.  WHY does someone actually buy your product or service.

Focus on that WHY and provide more love and attention in this area.  This is how you bond with your Infinity Customers and keep them around until we all achieve certainty

 

#doinginfinity

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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TribeologyBlog.com – Episode 933 – Don’t Stop and By All Means Start!

Thursday Blog Topic: Infinity Customer –

Quote: “Marketing without data is like driving with your eyes closed”.

 

Have you ever driven with your eyes closed?  Oh gosh I hope not!  But there are times you just drive… and end up somewhere not even remembering any part of your journey, right?!?

Totally!

But, this is a really bad idea, especially with marketing!  Yet, I think this is kind of a common practice.

We often find ourselves going on autopilot.  We throw a sale against the wall and hope it sells.  After the event we count the cash and go on with our day.

It’s time to get strategic with your plans.  And there’s no time like the presence.

One simple piece of advice, people are still buying.  If you quit advertising no one knows you exist.  

Same happens in reverse… if all of your competition quits advertising, and you increase your advertising you’ll be the only one around and top of mind.

Use your metrics of how much makes sense based on sales achieved, but don’t stop.

Do not stop getting your message out there…. I know we’re in a big crisis.  But keep going. 

This is the perfect opportunity to have a strong Infinity Marketing Machine… crank it up!  Keeping top of mind is key to success once the crisis passes.

What if you don’t have an Infinity Marketing Machine or email list, no time like the present to start!  Right now, collect emails!

So what should you do today?

1- collect emails -even if this means putting a note on the counter to “sign up for our list”

2- create a message that tells your story about the situation…what are you doing, what have you done, keep it up beat and happy.  But, don’t sell.  it’s not time yet.

There you go, two things to do that you can start measuring for watching your success grow.  You can watch the number you add to your list and soon compare to a week ago, a month ago, a year ago… 

Next is your email you create.  Your email service provider will give you numbers on open rates and click through rates…

I guess that’s three things you can measure!

#doinginfinity

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 927 – Careful or Your Customer Will Hear What You Say!

Thursday Blog Topic: Infinity Customer –

Quote: “It’s not what you are saying it’s what your customers are hearing” Paul McCarthy

 

Have you ever said something to a customer and wondered, “How the heck did they hear that?” –

This goes for both reading and hearing.

One quick funny… well I guess it’s not so funny, but looking back it is…

I had a customer that asked about a boat we had for sale… I shared information about the boat and said, it’s outside come see it.  Well… he took my statement as uncaring like… “quit bothering me it’s outside go find out for yourself” instead my my intent which was “I really want you to come see it so you know how amazing it is…” Ugh.  That was an awkward moment.

Totally preventable, too. 

Now on to today.

Learning from that experience I was talking with a co-worker about how to say we don’t give discounts without sounding snotty.

For example, it’s ok if you leave early, we have customers that do it, but there is no economic advantage. 

That sounds better than…

You won’t get a discount OR it’s the same price.

Your customers impression of your business is HOW you frame your message.  I’ve done it on this blog more than once…

When I type fast I often forget my subjects.  I write from one sentence to the next and do not acknowledge the subject and instead let the reader imply the subject from the previous topic.

That’s not a great style.

Like my “the boat is outside, come and look” comment… if you do not slow down and take the extra time to consider your customer, you can get a serious misunderstanding!

Your goal is to increase sales. The best way to do this is to give that customer that’s in front of you, or reading your post, your 100% attention.

What they hear is super duper important and while you don’t have control over that, you do have control over what you are saying and HOW you are saying it.

 

#doinginfinity

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

img_8642

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 922 – How Is Writing Content is Like a Road Trip?

Thursday Blog Topic: Infinity Customer –

Quote: “To stay motivated, we have to find satisfaction in the journey and not just the destination.”

 

There is something about enjoying the journey.  If you don’t enjoy the journey why do it?

Think about road trips.  I remember a road trip to Florida a couple years ago, I thought I’d hate it… after all, Minnesota is a long way from Florida.

BUT… it was fun.  When the road trip was though about as part of the trip it because a fun activity.

Sure hopping on a plane is easier.  3.5 hours from Minnesota and you are enjoying palm trees… it takes a good 18 hours by car before the first palm tree is seen.  And that can be a hard drive. 

But stopping along the way, just to enjoy the present is an entirely different experience from the lonely highway passing you by.

Keep this thought in mind as you are creating content and building relationships with your customers.

If you are creating content simply to create it and have something to post… it will be a lonely journey. 

But if  you switch your focus to bonding with your customers and creating amazing topics, tips, hints, behind the scenes sneak peeks…they will grow with you and become part of your journey. 

This completely transforms your conversation. 

So get out there and enjoy your journey.  Start with today.

If you had a customer standing in front of you, right now, what would you talk about?  What is happening at your business or what is happening in your industry that they need to know… 

Take that answer swirling in your head and write it out for them… but write as if you are talking to one person, hanging out in your car on the way to Florida… if you’re in Florida… head north. 

But make sure you chat, chat, chat!

 

#doinginfinity

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Tribeologyblog.com – Episode 917 – How to Find Your Best Sales Team

Thursday Blog Topic: Infinity Customer –

Quote: “Happy customers are your biggest advocates and can become your most successful sales team.”

 

Are you looking for an entire team of sales people?  But you don’t have the budget to hire a team… how about your customers.

Yes!

Your customers are the perfect team of sales people around.  They can help you because they are already using your product AND they love it.

It seems funny that you would try to rally this enthusiasm, or maybe it’s ironic we don’t do it more often.  But often they want to help because they have a personal connection to you and your product.  Their social proof is directly wrapped in your success.

What does this mean?

It means they made the decision to become a customer and it’s a part of their reputation and decision making process.

Therefore, start to give them tools to help.

Send an email asking for feedback, both publicly with a review and privately with actually feedback via a survey.

Create a 50/50 offer or a 20/20… this could be $50 off your friend’s order and $50 off yours… Or 20% off your friend’s offer and 20% off of yours… there are lots of ways to do a friends and family discount.

You can ask your customers to submit a photo of them using your product, or tag you on their social post…

There are lots of ways to engage your customers as your sales team, these goodwill ambassadors really elevate your status.

Speaking of goodwill ambassadors… if you really want to explore this concept, create a program where these “VIP” customers receive discounts for signing up to a member program… as part of the acceptance process you can train them on talking points to better enhance the information they share.

We had one successful campaign with the requesting photos and memories at our family business… we asked for testimonals and “action” shots of customers enjoying our rental boats… we have used their words in ads, printed material, and even in store displays. 

They are powerful.

AND it’s fun to hear how impactful your business is when you focus on serving your customers.

 

#doinginfinity

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 911 – GUEST Treatment Works Great!

Thursday Blog Topic: Infinity Customer

Quote: “Leave your personal problems in the locker room!”

 

You woke up late, spilled your coffee, and dropped your keys in the snow bank. 

Um…. your customer doesn’t care.  That’s why I picked the quote, leave your personal problems in the locker room. 

The easiest way to remember this, because sometimes it’s hard… especially when you wake up late, spill your coffee and drop your keys in the snow bank… but remember this, treat your customers with GUEST treatment.

GUEST Treatment for customers is exactly how you would recognize a friend visiting your home…

Greet your guest
Understand their needs
Exceed their expectations
Satisfy their needs
Thank them for visiting

When a friend arrives at your home you open the door and say “hello”, you invite them in, ask if they want something to drink or eat, you give them the food and beverage, ask if they want more, and thank them as they leave.

Same for customers… when a customer arrives at your store, welcome them, find out what they are looking for, share your options, ask for the sale and thank them for visiting.

It’s exactly the same treatment.  GUEST treatment.

It’s easy to remember, easy to practice, and appreciated by your customers. 

Give it a try!

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

img_8327

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 903 – Do You Want to Learn a New Skill for Marketing?

Thursday: Infinity Customer

Quote:  Better to be a nerd than one of the herd!

Nerd Alert!  It’s time to jump in and lead your tribe.

What’s so nerdy about that?

Well… Leading a tribe means you have a tribe that follows you, not just customer but a tribe.

It’s easy to find customers.  Seriously, when you place an ad you are actually buying them.  You’re paying to find them… think about it.

That means, if you are building a tribe you are not buying them. You are earning their trust with consistent content.  If you do not provide content, they’ll leave.

You cannot force them to stay!  If someone wants out of your tribe, they’ll leave.

This is what being a nerd is all about.  You are learning an entirely new skill for marketing.  Attracting customers that transform into a tribe that you regularly communicate with is new.

It’s an easy concept, but it’s far from easy to keep up the consistency – however, if you want to go from “one and done” to “Infinity” which means you quit buying your customers with advertising and start providing products the tribe wants to buy… well, it’s time to get your nerd on!

It’s time to stop doing what everyone else does and simply buy ads, and time to learn just how valuable it is to transform customer into a tribe!

That’s right…

Jump in there and lead your tribe.  Today – provide one great post with information they crave.  Think about what your core value is… the reason you are creating a tribe and write.  Now, go for it.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 897 – How Do You Surprise a Picky Eater?

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote “Customers may forget what you said but they will never forget how you made them feel”

 

Have you ever had an amazing customer experience?  Then the follow up question is what made it so amazing…

I’m guessing there may have been words spoken, but it was the feeling you received that made it super special.

It starts with a kind word… now I don’t mean “wow that dress looks amazing…” the wow experience is about genuine care.   I’m kind of a creature of habit.  I honestly could eat the same thing for lunch every day.

My favorite lunch used to be a plain grilled chicken sandwich.  Now it’s hot ham and cheese… but back in the day chicken was #1.

This was a long time ago, but my first job out of college was actually working for the college.  I was an admissions counselor and we were a crazy group.  We traveled from high school to high school to encourage application to our college.  Really… we were sales people.

Anyway, back on topic.

When on campus, it was hard to plan for lunch.  We were super busy in the fall with prospective students just dropping by so grabbing lunch was a “OMG… NOW” type of event.

One day, I went across the road to the normal restaurant and as usual there was a huge line of about 20 people.  The food was cooked fresh and took at least 10 minutes.

But I was really hungry and it was insane standing in line.  (this was before smart phones.  I had a cell phone but we’re talking a peacock blue nokia – it was high tech for it’s day)

So there was nothing to do but wait and wait and wait… well the line took at good 12 minutes… and I almost left.

BUT the people that operated the restaurant were good people.  A family that worked freekin hard.  It was nice to chat.

Anyway, I got to the front… and the “dad” said – “come here” – by passed the entire group… he made my meal as soon as I got in line, all I had to do was check out.

BOOM!!!

That’s how you make a customer feel special.

This is how you build loyalty.

This is how you build your tribe.  Show genuine care.

25+ years later and thinking of this memory it still makes me feel amazing, not only did he know what I would order, but he made it as a surprise.

Get out there an surprise your customers today…. if not all of them, just one!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 892 – This Idea Is Awesome!

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: Ideas are easy. Implementation is hard.

 

Could you imagine if you made money from ideas.  And not ideas that you put to paper, protect, and sell… but just ideas.

OH I’d have so much money.

But ideas don’t make money… unless you do something with them.  That’s when the hard part comes into play.

You must be willing to implement an idea.  The bad part about that is you have no idea what are good ideas and what are bad ideas… OK you kinda know what is a bad idea.  My idea to dispense Diet Pepsi out of the water spout on my refrigerator – probably bad.

But good ideas, dang those are hard!

This is why the Infinity Marketing Machine is not done by everyone.

The idea is easy:  Attract customers, nurture them with interesting content, then offer products they desire, and make sales!

EASY.

Oh but the implementation.

It’s hard.

You need to develop a content calendar OR at the minimum decide to be consistent with a regular day to send out information.

But what do you send?  It can start to feel tedious, mundane, or worse!  This is when the implementation must kick in.

Again, everyone here understands the “unfun” side of feeding the content monster.  It can be all consuming — however, if you plan ahead and come up with a content calendar or at least an agenda and topics that are interesting to you – you will be able to provide meaningful content to your tribe.

So today — decide that you will implement, because this idea is awesome!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 885 – How R You Doin?

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: “Your brand is only as good as the experience you provide from it. If there’s a mismatch, customers won’t trust you.”

 

Have you ever looked for a used car online, found one that you loved with a great price, then you went to see it in person and it had a giant dent in the side?

OK, maybe not a dent – but there were lots and lots of scratches…

How did this make you feel?

Most likely it made you dislike the car, dislike the seller, and have little confidence in how it runs.

Why?

Because there is a disconnect in what you expected from the photos (image) that seller provided and what the real world experience happened to be.

The seller’s brand was damaged by this experience.

You see, the seller does not control the brand… the brand is controlled by the experience the BUYER has.

This is a very important distinction.

Often we think we control the brand.  We don’t.  We control the branding of our business or product, but the brand is controlled by the seller and their experience.

We can say our product is the most amazing performing experience ever… but if it’s broken when the buyer tries…that’s all that matters.

This is why reviews are important.

A customer review is actually a reflection of the brand.  Think about that for a minute.  Your reviews are a great way to see how your brand is doing.

EEK!

You spend a lot of time branding by putting messages, images, and stories “out there” on social media and on email… but the reviews are also “out there” so that’s your report card.

So today, take a look at your branding and your brand and ask yourself, “how are your customer interactions doing?”

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.