TribeologyBlog.com – Episode #564 – Want to Learn the Hidden “C”?

Quote: “What you repeat, You Strengthen”

Thursday: Infinity Customer

 

We’ve made it to Thursday – the day we talk about our Infinity Customers!  The thing I wanted to chat about is there are two sides to our Infinity Customers… side one is the buying side and side two is the nurturing side.

These are very different sides.

Let’s look at the benefits of the two sides.

If we operated under the “One and Done” style of business that we have traditionally grown up with we would create an ad.  It’s focus would be on that product or service we sell.  People would buy and we would look for more customers.

Clearly, we still need to do advertising, but… there is a new way.

The new way is when we create our Infinity Marketing Machine and get ready for new customers to join us on a journey.  We find them (or they find us) and they enter our machine.  This machine is geared to make them want to stay.  Sure they found us with an intent to buy something… but after they buy, they don’t leave.

They stay!

This is totally different.

Sure, we used to keep a “mailing list” and when we wanted to sell something we would create a letter or postcard and send to the customers… but now we entertain them.

At the heart of it, we are creating a tribe.  The tribe stays.

I look at how we did business 20 years ago, we kept (and still keep) a mailing list.  Our customers rent boats, and at the beginning of the next season we would send a invite to come out and enjoy the lake… by renting a boat.  This model will still work.

BUT now…

All winter long, once a week, our customers receive an email from us.  Each week we talk about what is going on around the marina and in the area.  We share our vibe.  By the time the spring comes, they’ve already seen us working on the motors, cleaning the interiors, launching in the lake, watching the ice melt, and hiring new crew.  We really have no reason to send a postcard to welcome to the lake, they’ve lived the experience, in real time, as it has happened.

This is the nurturing side.

As for the buying side… well, that happens when they rent a boat.  We do still have traditional advertising which generates business, BUT… again, we switched our focus to capture leads instead of the “one and done” cash register ring.

It’s VERY scary to make the jump.  We are getting ever so close to our 60th year of business, and to leave everything you’ve known about “one and done” in exchange for “infinity” is scary.

Here’s the funny thing, I didn’t send out that “welcome” letter in the summer of 2018.  It didn’t even occur to me, I noticed I didn’t send it about a week ago… and you know what, we INCREASED sales in our rentals last summer.

Infinity works.  It IS well worth it, IF you are willing to commit to the 5 C’s… Character, Content, Consistency, Customers, Cash.   When you fully Commit, it works.

hahaha – That’s the hidden C… Commit.

Therefore, if you commit to the continuous nurturing of your tribe building the buying side will take care of itself!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #558 – Nerd Party!

Quote: “Possibilities do not add up. They multiply!”

Thursday: Infinity Customer

The fourth “C” of the Infinity Marketing Machine is Customer, more specifically Infinity Customer. This is a person that joins your tribe and stays.  They are very loyal and purchase items “over and over and over”.  We like Infinity Customers.

Now… the thing to keep in mind is this… Your Infinity Customer can leave at any time, so don’t neglect your relationship.

It’s important that the information you provide is useful… but the other thing that is important is that you provide items they want to buy!

I was looking on Pinterest a couple days ago and came across this!

Can you see why this is important for us to study?

This is an Infinity Product!  Remember, the infinity product is one that can be replicated over and over.  But I really like this because it’s niche based.  If you had a business of nerds as your base.  This is your product!

T Shirts for science loving introverts that apparently don’t like pants.  haha

But look at the significance.  It’s a gray shirt with different words under a common theme that is niche based.

YES.

Learn from this product – because as you want to make money and seek that $1/per month per person on your email list, the infinity product is critical to your success.

Next Step… sit down and brainstorm your niche and the type of product that is desired from your group, then provide it!  If needed, throw them a nerd party!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #552 – Do You Have a Customer Loyalty Department?

“One loyal customer is worth ten satisfied customers.”

Thursday: Infinity Customers

I saw today’s quote and it stopped me.  I thought, “yeah… that’s right”.  We spend our days satisfying our customers.

Let’s visualize a restaurant.  The host seats us at a table, hopefully it’s the nicest in the room, and we are presented with menus.  The menus are carefully thought out to strategically have portion sizes, prices, and location in reading pattern to maximize profit.

Our server asks for a drink order, brings drinks. Asks for a food order.  Stops back to check on drinks.  Then brings food… well someone brings food – typically the food runner.  The server stops back and asks, “how is everything?”  If anything is wrong, this is the time to correct the issue.  Next we eat. The table is cleared. And a bill is presented.

The bill is paid. We go home.

Then what?

This is classic “one and done” business implementation.  There is advertising, people eat, they leave.

Now… you can have 10 satisfied customers that never come back.  OR would you rather have one loyal customer that comes back… over and over and over… till Infinity!

How to you gain loyalty?  You earn it.

Satisfied customers know you… but do they like and trust you?  As you build your tribe and actually give a poo about them.  Loyalty will happen.  In addition to building “buy in” – as a quick example, taking valuable space on the menu for your history helps.  You can also name the menu items creatively to your area or business.  On the table you may have a table tent that has more “love” to bond your customers and build loyalty.

The satisfied customer is like an assembly line.  Very predictable.  But the Loyal customer is like an event.  Full of life and energy.

Remember you want streamlined things in your business so you can be efficient… for example, at the restaurant food prep is streamlined.  It’s something that you want predictable, over and over.

Your customers are not a process, they are not to be streamlined.  Customers that transform to your tribe are loyal because remember, they bring life and energy to your vibe.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 546 – Do You Want Them To Stay? If Yes… The Secret of How to Make Them Stay!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Millions saw the apple fall, but Newton asked why.” Bernard Baruch

Thursday: Infinity Customer

 

Today we’re looking at the 4th “C” of the Infinity Marketing Machine, Customers.  The concept of customers is easy.  You have people that buy stuff from you.

But… the Infinity Marketing Machine as a part of Tribeology switches your thinking from “one and done” to “infinity”.  This means you want to keep your customers around for a while.

AND this brings me to Newton.  He asked Why.  With a bunch of apples on the ground, he wanted to know why.

Don’t you?  (I’m not a real science type gal so in terms of apple… yeah, I’m part of the millions)

BUT

When it comes to customers… heck yeah!  I want to know WHY.

Why do they stick around and why is it important… I can share with you the magic of creating a tribe… but if you don’t believe in WHY it doesn’t matter.

Let’s explore why on customers.

Most likely you’re tired of spending $$$$$$ on Facebook.  You’ve optimized, tweaked, and studied your numbers, photos, and words for your ads, but your stuck.

Here’s why… they don’t think you give a poo what happens to them once they click “yes” to your ad!  Cold truth… but WHY should they stick around?

Now, compare that to all of the work and effort you must do to build a tribe.  You think about what they find useful, you provide it for them consistently, and you position yourself as an industry leader… then they stay.

SO we have two why’s.  The first Why is why do customers stay… and the second why is why you want them to stay.

They stay because you want them to stay.

As soon as you embrace this… then you can become the vibe behind the tribe.  Believe it or not… you are giving off a vibe.  If your vibe is “I don’t care if they stay” they won’t.  If you give off a vibe that “This is the coolest place to spend time and money” they’ll stay.

The choice is yours.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #540 – How to Attract a Great Tribe by Repelling People

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Once you decide what you stand for, decisions are easy to make.”

Thursday: Infinity Customer

I was talking to my self earlier today… yes, I do this.  But I was wondering… why do people have a hard time creating consistent content.

That’s when I thought back to when I struggled and what’s different now and I discovered that the difference is not having a clear focus on the core tribe you are trying to attract.

If you know you are attracting women in their 40s/50s for your weight loss product, clearly quoting “Clare is a fat girls name” will bring you a whole troupe of women running to your product because you speak Breakfast Club. But if you are trying to attract women in their 60s you will probably alienate with the same words… and if you go after a group in their 20’s with that quote, oh my… clear room in the safe spaces!

This is why you need to get very clear on the tribe you are attracting.  When you do, creating content becomes fun.

Never be afraid of alienating people.  I’m serious. Some people are terrified to share their personal beliefs because they don’t want to offend anyone.

Here’s a free secret.  If you don’t offend anyone you won’t attract anyone!  True story!

Your goal is to repel people you don’t want and it will attract people you do want.  When you attract people that you do want you will transform into a loyal group of Infinity Customers and this is your Tribe!  It works.

Now go… Repel people.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #534 – Don’t End Up in the Friends Zone!

“Wake up. Kick Ass. Repeat”

Thursday: Infinity Customer

Let’s Kick Ass!  I could say “kick butt” but I thought you’d all appreciate a little rough and tumble speak.

I changed the key word to butt for my baton group.  But regardless of the word, the sentiment remains the same.  Get up, take action, and do it again.

When it comes to our customers we want to get up, take action, and do it again.  We devote Tuesday to our Content and Consistency topic which helps us provide information for our customers that will build loyalty and transform them into a cohesive tribe.

So then what… you’ve got a tribe…

Well, don’t end up in the “friends zone”.  Gosh, I crack myself up with these analogizes but sometimes they are soooooo perfect.

You are in business to make money. But, tribeology cautions you to provide information and focus on loyalty and trust… so how do you get someone to be an infinity customer?  You have to offer items they want to buy!

Think about your tribe and share product offerings as you would sitting at the kitchen table talking to a friend.  If your friend would sitting there, you wouldn’t start rambling the features of the product, you’d talk about how it benefited you.

Focus on the benefits, successes, or how it changed YOUR life. As I say, products you OFFER to your tribe… not products you SELL to your tribe.

When you have your “kick ass” moment… learn from it… and repeat!  Be careful not to end up in the Friends Zone.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Tribeology.com – Episode #528 – Why Everyone Can’t Be Quirky… But the Reason You Should Be If You Can!

“Branding is not about the slogan or the logo, it’s about the personality of your brand” MBard

Thursday: Infinity Customer

Yesterday I received the highest compliment I could receive…. I was called quirky!   YEA.  I received an unsolicited email from a new customer at my PontoonGirl.com website.

I started this site about a month ago and I’m using the principles of Tribeology to shape and grow it.  My goal is to create a vibe where women who love their pontoon boat can hang out and enjoy the social aspects of it with other “Pontoon Girls”.  This includes entertaining ideas and lots and lots of memory making.

Well, this nice lady sent a thank you email addressing the bag she bought. She went on to… and here’s where I #humblebrag, she went on to tell me she the website is “fun, quirky, informative” and she loves all the boutique items for sale.

DANG!

I could live off that compliment for weeks… well two months… thank you Mark Twain.

My point is this, I did not set out to be quirky – but me, my personality is quirky!  I love to surprise people with odd and random things, therefore, the best part of my tribe is that they enjoy quirky things, too!

Use your personality to it’s fullest advantage and I hope you also receive emails like this, because, darn it – they rock! 🙂

Turning “one and done” into Infinity!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review