TribeologyBlog.com – Episode 885 – How R You Doin?

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: “Your brand is only as good as the experience you provide from it. If there’s a mismatch, customers won’t trust you.”

 

Have you ever looked for a used car online, found one that you loved with a great price, then you went to see it in person and it had a giant dent in the side?

OK, maybe not a dent – but there were lots and lots of scratches…

How did this make you feel?

Most likely it made you dislike the car, dislike the seller, and have little confidence in how it runs.

Why?

Because there is a disconnect in what you expected from the photos (image) that seller provided and what the real world experience happened to be.

The seller’s brand was damaged by this experience.

You see, the seller does not control the brand… the brand is controlled by the experience the BUYER has.

This is a very important distinction.

Often we think we control the brand.  We don’t.  We control the branding of our business or product, but the brand is controlled by the seller and their experience.

We can say our product is the most amazing performing experience ever… but if it’s broken when the buyer tries…that’s all that matters.

This is why reviews are important.

A customer review is actually a reflection of the brand.  Think about that for a minute.  Your reviews are a great way to see how your brand is doing.

EEK!

You spend a lot of time branding by putting messages, images, and stories “out there” on social media and on email… but the reviews are also “out there” so that’s your report card.

So today, take a look at your branding and your brand and ask yourself, “how are your customer interactions doing?”

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 880 – The Reason You Want To Attract a Tribe.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: “You can’t rush something you want to last forever”

 

If you were at a party and someone came up to you, stepped into your space bubble, and started drilling you with questions, what would you think?

Oh My Gosh… creep alert!

How about if you visit a website, then the next thing you know every time you open Facebook there is an ad from that site… or you open a news site and the same thing happens, you’re being followed all around the web with this site!

Creepy.

And finally… what happens if you love a store, you sing up for their email, and then it’s like you’re FLOODED with email after email after email… it just doesn’t stop – or it does when you unsubscribe.  haha

What’s my point?

It’s this… you can’t rush your relationship… whether it’s in human life or infinity customer world.  Seriously… if you start to send emails quick and overwhelming – you will scare someone away much in the same way when you’re cornered at a party by a creeper!

Build the relationship by being the leader a tribe is looking for, but don’t be creepy!  You want to provide useful information…

But… on that note… you also want them to be an Infinity CUSTOMER not an Infinity Friend… avoid the friend’s zone!  While you provide information you also want to sell.  Establish that while you’re developing the tribe – the underlying purpose is because you’re in business.

This is important… it’s easy to attract a tribe but you want to attract a tribe that you can offer products they desire and ultimately purchase.  If you get stuck in the friends zone this won’t happen… if you get stuck in the creeper zone this won’t happen.

You are building Infinity Customers… create the tribe, provide information, but always remember to offer items for sale.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 874 – This Is Why You Need a Great Title…

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: “Do what you do so well that they will want to see it again and bring their friends.” ~Walt Disney

 

The past couple days I’ve been binge watching videos on Youtube.  The irony it’s been videos of Disney.

I can’t figure out why binge watching is so satisfying.  And by satisfying I mean a love/hate relationship.  You get so sucked in to watching, but then you’re mad at yourself for wasting so much time!

What is it that brings you back?

These videos evoke great memories.  You see… I’ve been to Disney World, probably betwen 80 and 90 times… I’ve lost count.

You’d think that being to Disney so many times that learning something new would be rare… it’s entirely the opposite.

I watch these videos, find new places to go, agree with the blogger’s opinion, relive memories, and imagine my new trip.

Then get mad at myself for wasting time!

Did you see what I just did?

The REASONS I like watching videos about a place that I like to go is because I found a tribe I belong to… I don’t have to talk with the other members.  I just watch video after video after video. I do this because I like the content.

It’s funny to read the comments… “I want to go” “I didn’t know ___” “OH, bring me back” and then response after response with 80+ likes.  It’s amazing engagement.

This is how to build a tribe!

The blog will go to restaurants, hotels, rides, but here’s the hook… Every single post is titles “top 4 best ___”  “5 things you didn’t know about ____” “Cleanest ____”

Now while the vlogs are amazing — it’s the title that grabs you.

Remember this.

You may create the most amazing content for a tribe to bond with – but if the title doesn’t make you open the email or stop to read the post, the content is useless.

Create intriguing titles to form a tribe.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 868 – Remember… Your Tribe is Made Up of Individuals.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: “When it’s hard, when it’s easy, when you’re on top, when you’re climbing… just keep going!”

 

Today’s quote “hard vs. easy, top vs. climbing”… let’s explore this.

Your goal with the Infinity Marketing Machine is to attract a tribe.  A tribe made up of followers that know, like, and trust you.

This is the group that you will share information with that will help them learn more about why they follow you… for example, you’ll share information they desire! You’re not here to lecture… but to bond.

SO… how many followers do you need?

There’s no real answer to that question.  Great news right?  Well, this is the art of the tribe.  And when people say “art” you know it’s a fluffy way to say, we don’t know why it works but as a “guideline” just keep going doing “it” until “it” doesn’t work anymore.

SO then why attract a tribe at all?

And that’s when I jump back to today’s quote “hard vs. easy, top vs. climbing” — this quote talks about YOU keeping going.  Whether things are going great or not, you keep going.

Well, in another light — your tribe is NEVER on the same journey.  They are humans that also have personal up’s and down’s, high’s and lows… or life is easy, hard, they’re on top, or climbing” and that’s why you need a tribe.

When you offer your tribe a piece of content… some will think “That’s totally me” and some will scroll right past it.

There’s a “general” person you are writing to and never forget that.  But also never forget that for what ever reason your message will be “lost” on a good portion of your tribe.  That’s why there is no magic number of attraction, other than to attract!

Your goal is to bond the tribe so when you do provide content or an offer that your tribe that day says “heck yes – that’s awesome”.

So every day… speak and engage… your tribe is listening, and you might say something that they NEED to hear.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 862 – Do You Still Miss the Yellow Pages? My Sister Does…

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote: “Nothing is forever, except change.” ~ Buddha

 

On Christmas Eve my sister said something ironic.. she just sat down at the dining room table and said, “do I have a kid’s chair?” — the chairs at my parents table are kinda squishy and she sunk down… she went on a mini rant which concluded, “I need a phone book”

Even though we have Google on our smart phones… it doesn’t do any good at propping you up at the dinner table!  I mean, what are you going to do… sit on your ipad?

But to you remember the Yellow Pages?

You’d have to decide what your ad would be for an entire year and confirm the design 4 months before it went to publication…

Imagine if you had to plan ahead like this now.

You create a product and “shoot” you missed the phone book deadline, the next time you could get your ad into the book could be 16 months from now.

WOAH

What if you wanted to run an ad right now… you just open Facebook or your email and within 30 minutes you’ve got traffic.

That’s the incredible part of change.

It’s also the part that boggles the mind.

I remember our small phone book ad used to run about $800 a month and that’s pretty similar to a Facebook Ad Campaign… but what about creating a tribe instead.

Tribes are not free… you do put a lot of sweat equity into them with content development and being consistent, but in the above example of running an ad RIGHT NOW – you know that an Infinity Customer has developed trust with you and will pay attention when they open your email.

Phone books were crazy things and they did work… but the phone book can’t beat having a tribe you can send an email to at a moments notice.  Well it can’t beat a tribe except when you need a boost to your dinner chair!

hahaha

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 856 – You Have a Tribe, Even If You Don’t Realize It.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote:“A happy customer is the greatest advertisement”

 

How does a happy customer advertise?  The same way an unhappy customer advertises…

Word of mouth, which is temporary… and reviews that are “permanent”

So how do you get the happy customer to speak… you just need to be outstanding.  I mention this because I’ve never really considered myself an advocate of any business.  But I’ll have to say, I did spontaneously shared my thoughts a few days ago.

If you’ve been following a while I’ve written about my mom.  She had quite an autumn, starting with a broken ankle that just got worse, much worse.

Alright.

She’s STILL in transitional care, but, improving daily!

So how can I possibly be an advocate for a medical service? Well, last week I was walking in the hall of her transitional care facility and saw a woman with worry on her face.  She looked, well, lost.  She was simply looking for a nurse.  Not for herself, and not for a patient, she actually wanted a tour.

Her husband was a prospective resident.

She was searching for a transitional facility for someone she clearly loved and after talking with her spontaneously, I realized that she was dropped into the “great abyss” and has zero time to process the accident her husband had a week ago she was trying to swim in the deep end and knew very little about transitional care.

YIKES.  I was there about 6 weeks ago.

The ironic part was her husband and my mom had nearly the same injury and recovery needs. I know I was meant to run into her.

After talking to her, my dad came out in the hallway and he started talking to her.  Then my mom rolled out in her wheelchair and she started talking to her.  In the mean time I went out to my car and came back indoors.  The difference in the woman’s persona was drastic.  Her fear turned to hope.

Ironically, I ran into her yesterday and her husband was indeed admitted.  She was thankful for the inside knowledge.

And that’s why I’m sharing this with you.

I wasn’t prompted by anyone to talk about my mom’s experience at the facility.  I wanted to share the good news.

This isn’t the only time I’ve run into this “share the good news vibe” about the facility. You see, when I’ve told people about my mom… I’ve learned of four other people that have received medical care as a part of their program.  Everyone has the same glowing response.

AND THEY SHARE IT.

Would I write a review online? Gosh, I’m not sure.  I think it always depends on when you receive the request.  If you’re busy, you forget.

But you ALWAYS talk.

This is the important of a tribe.  I don’t think this care facility knows they have created a tribe and how valuable it is, after all my dad used the facility for his knee replacement a year ago and consistently speaks good words.

So always remember, just because they aren’t writing doesn’t mean they aren’t speaking.

AND remember just because YOU haven’t created a tribe doesn’t mean it doesn’t exist.

You have a tribe.

Your tribe speaks.

Now it’s time rally it to let it know you appreciate it and start leading

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 850 – Why You Want Heros…

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Wednesday: Midweek Motivation

 

Quote: “Products are made in the factory, but Brands are created in the mind.”

 

When you’re looking to create a bond with your customers, the most effective tool is to create stories where the customer can become the hero.

This “hero” concept is where they can visualize themselves using the product.  The easiest example is to watch any fast food commercial.  You will always see a family with the food and happy kids eating what they like to eat, smiling and showing approval to their parents for the excellent decision.

Translation, mom/dad are the hero for picking the place to eat with the food I like.

Easy concept.

But then you look at your advertising and just can’t “figure out” how you can possibly make a hero out of your customer.

After all, you sell T shirts.

So how can the customer be the hero, it’s just a T shirt. Hummmmm well, if your T shirt is a gift, imagine the smiles on their face when they open the present and see your T shirt.

The best way to accomplish the “goal of hero” is to actually imagine yourself as the customer and what will make them the hero.

NOW… why is this important?  Because if you want to develop an email marketing program that works and generates income, you must create a tribe!

The tribe of loyal customers ready to buy things.

Today’s quote is such a good reminder.  Anyone can sell a T shirt but they can only become a hero with YOUR T shirt.  Learn how to make heros and you switch from selling products to creating a brand.

You want a brand.

 

#doinginfinity

Tomorrow… come back for my episode “Infinity Customer”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.