ProfitCenterCoach.com – Episode 456 – The Reason You Follow is also the Reason You Lead.

“Lead, follow, or get out the way.”

Thursday: Infinity Customers

Who do you follow?  Think about the people, brands, celebrities, products, businesses?  Which ones do you love…

Now ask yourself why do you follow them?  Why do you feel such a connection with the entity that you follow it?

You see, I’ve heard you can follow something as simple as cereal.  Growing up I used to love a trip to the grocery store to visit the cereal aisle.  That was always cool.  Way better than the spices (yawn, boring).  But I bet you can follow a spices page…

So why do we do this?

Because we want to belong.  I follow my favorite hotel in Florida.  Why?  Each time I see the pool, I envision myself floating in it!  I imagine that people who follow spices think of smells or tastes?  OK, I have no idea… that’s just to strange for me.  But hey, I’m not part of that tribe!

And that’s the point.

As a follower you want to belong.  That’s why you give permission for a toilet paper company to send you information.

Now reverse engineer this… do YOU offer an “experience” that people want to follow?  And I don’t just mean online. Do they want to west a T shirt with your logo?  At the heart of it, are you a good leader?  Remember, you are the vibe behind your tribe.

This vibe is a critical portion of your Infinity Marketing Machine.  The reason is that you want people to hang out with you and consume the content you provide. When they stick around they become loyal and that loyalty translates into more sales.

That’s what we all want… more sales!

Your vibe can be created. It is a combination of your policies and procedures mixed with your products and services tied together with your history and story!

This vibe is critical to your Infinity Marketing Machine.  The stronger and more defined your vibe the better your results will be.

Take some time today to see what vibe you already have… and then decide if it’s what you really want to be leading!  If it’s not… change it.

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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Quit Thinking Small – Episode #450

“Quit Thinking Small” Roxanne Rockvam

Thursday: Infinity Customers

The goal with the Infinity Marketing Machine is to create your own tribe.  This is the group of customers that know, like, and trust you!  When you’ve gained “the big three” you are able to suggest different products… and make more money.

The road to “the big three” takes time and consistent effort… and that’s when small business owners hit a wall.

I remember reading a social media “how to” book that said, “prepare to spend 15 hours a week on blah blah blah”.  I burst out laughing… who has time!  This quickly became a “how not to” book for social media marketing!

That’s when I decided there’s got to be a better way — thus, I developed the Infinity Marketing Machine.

But recently it’s felt like something has been missing.  Yes, you build this machine and you create customers that become loyal tribe members… however, I’m convinced we need a mind shift.  We need to “Quit Thinking Small”.

I’ve always had this feeling deep in my gut that “small business” has a negative vibe.  Sure the physical size of businesses are not “large” and most focus around one or two  entrepreneurs, physically it’s small.  BUT, just for fun,  I looked up synonyms for “small” and the list included, puny, pitiful, petty, little, diminutive, meager, slight… it kept going.  Do you have a puny business?  How about a diminutive business?  Worst yet… is it a “cute” business… I hate that one!

Now… here are a few of the antonyms of small:  great, important, substantial, unrestricted… doesn’t a “great business”, or “important business” sound better?

Here’s where I’m going…

Quit Thinking Small and Start Doing Infinity

OLD MINDSET:  Products + Customers = Small Businesses

NEW MINDSET: Infinity Products + Infinity Customers = Infinity Businesses

When you produce a product that is ongoing without an upper limit and when you convert your customers from “one and done” to Infinity through my process of tribeology.  You have transitioned from entrepreneur to Infinitypreneur!

Quit Thinking Small.

Tomorrow… come back for this week’s episode on “Big Money”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 443 – Good Times 10!

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker

Thursday: Infinity Customer

It’s VERY hot outside. You just took your dog for a walk with the sun beating down on you.  You’re sweaty, hot, dusty, cranky, and tired.  You open the door to your house and the air conditioner is out.  It’s thick stale air. Perfect for that refreshing mug of… hot chocolate.

WHAT?

Tribe building is exactly like that mug of hot chocolate.  While you are correct that your tribe wants something to drink… you need to make sure it’s what THEY want to drink!  After a walk a refreshing glass of water would be excellent.  Hot chocolate better suited for the late fall football game.

Our goal with the Infinity Marketing Machine is to build a tribe that we can market products to that they will buy.

I started to read a great book today – it’s called Expert Secrets.  The book highlights how entrepreneurs use tribe building to their advantage.  Now, I’m not sure it’s for you, but… I’ve found it’s message very inspiring for small business owners ready to carve their own path in this new marketing world!  If that sounds like you, give it a peek… there’s even an offer to grab it for free if you just pay for the shipping.  Kinda cool eh?

That book is the type of product you want because you’re part of my tribe!  My goal with this blog is to gather people that are interested in learning how to build a tribe!

On the other hand, if I told you all about the perfect “resume boot camp 3-day experience” where you learn how to tweak your resume to guarantee you a new job by Friday, it’s no different than giving our summer dog walker a cup of hot chocolate.  You have a business, you are a business owner, there is no purpose to develop a “perfect resume” to have a new job by Friday.

It’s a great offer, but to my readers it’s a “bad” offer.  Does that make sense?

Making a perfect tribe/info match is like cookies and milk.  Cookies are good and milk is good, but put them together and it’s good times 10!

When you have a tribe and you offer them something they want… WOW!  That’s Good times 10.

I successfully tested this process with an offer to my boaters.  I suggested “aqua water mats” to them in an email. The result?  I made $1,800 in two hours because it was a perfect product for my tribe.

You can do this too… just really get to know your audience and offer cool refreshing water, or hot chocolate, just make sure you’re thinking “cookies and milk” when you do it!

UGH I think I’m hungry.

Tomorrow… come back for this week’s episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review

ProfitCenterCoach.com – Episode 438 – Are You Marriage Material?

“Become the person who would attract the results you seek.” Jim Cathcart

Thursday: Infinity Customer

Have you ever wondered why the football captain and the cheerleader date?  Look at it either way… he has become the person that is attractive to her… OR she has become the person that is attractive to him.

Either way… one has the personal characteristics that are attractive to the other!

This is also why the nerd doesn’t date the homecoming queen.  Albeit smart, the nerd does not have the characteristics the beauty queen desires…

What does this have to do with being an Infinity Customer?

You (your business) needs to develop the characteristics that attract your tribe (customers).

It really is that simple!

You are going to become the attractive object of desire for your audience!  You’ll do this by creating content that is so absolutely amazing that your tribe says “heck yes! I’ll date you!”

And then you consistently provide this amazing fantastic and stupendous content on such a regular basis that your tribe says, “The more I learn about you the cooler you are!”

This builds your trust to a point where your tribe says, “I just can’t live without you”

And finally… when you finally get down on one knee and propose your special offer for them to buy…  they say, “YES!  Of course  YES!”

Except that… just because they married you… you don’t get to ignore them by reducing your amazing content.  You want them around for INFINITY!

This is the real key to the Infinity Marketing Machine.  You are committed to keeping the fire going after you exchange rings!  When your tribe sticks with you through bad (content) days… you’ve got a special relationship… you have an Infinity Customer.

Awwwwe…. SWAK – XOXO – ❤

Tomorrow come back for this week’s episode on “Big Money Small Change”!
PS:  Like my vibe? Join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This

ProfitCenterCoach.com – Episode 432 – The Reason You Must Get Out of Your Comfort Zone.

Every individual matters. Every individual has a role to play. Every individual makes difference.”

Thursday: Infinity Customer

Get outside of your comfort zone.  Remember this!  You need to get out of your comfort zone, well… every once in a while.

I’ll explain it like this.

While you goal is to create one tribe.  One group of people united by a common purpose or bond.  Your goal can get in your way.

Here’s how.

You need to provide information that your tribe desires and although it’s one tribe it’s a mass of individuals!  The individuals all have their own little mini-tribes of interest in you.

I’ll use my Facebook page for the boat yard as an example.  I enjoy posting photos of sunsets.  Why? They’re pretty!  They also have great interaction.

However, when I post a photo of a storm blowing across the lake, I also get interaction, it’s often a different segment that “likes” it.

What’s even more fun is when I post a story about our forklift… that brings an even different segment of interactions.

I don’t think the forklift lovers dislike the sunsets or vice versa, I just think it evokes a different sense of belonging.  But you know what… belonging is what we are striving for in creating the Infinity Marketing Machine.

Creating forklift posts is a little out of my comfort zone… or at least it’s not as easy as a sunset photo.  But you, just like me, needs a mix of topics to talk about!

Strive to create belonging by posting different “types” of stories for your tribe.  Soon you’ll notice different follower mini-tribes!  It’s a great strategy to build loyalty and turn the “one and done” customer into an “Infinity Customer”.

Tomorrow come back for Big Money Small Change Day!  PS:  Like my vibe? Join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Make Memories Now! – ProfitCenterCoach.com – Episode #426

“Collect Moments, Not Things”

Thursday: Infinity Customer

What did you do on August 8, 1981?  How about January 17, 1994?  And finally, what did you do last Tuesday at 3:42pm?

These are impossible questions to answer… impossible unless there was a significant moment like your birthday, a day you broke your arm, or maybe lost a loved one.  Days run together but there are moments that might make them stick out.

Do you remember the first car you had? Mine was a 1983 Dodge Omni.  It was the coolest car ever.  Black with a red interior, and a super cool after market stereo that I had to work a month to pay for.  It was EVERYTHING to a 17 year old in 1987!  But you know what… I have no desire to own that car right now, no way!  But the memory of it is precious.  I love thinking of the days of driving around with my friends to cheerleading practice or the movies…

Memories are the thing we strive for!  Memories are the things your tribe strives for, too!  Every interaction you have with your tribe needs the goal of a memory maker! Don’t get stressed out, just like May 13, 1972 happened, so will Post #426, but your GOAL is to be memorable!

Be memorable online and in real life.  Your tribe craves belonging and commonality. Both are created by sharing a bond and that bond is created with memories.  You are traveling a journey together.  For us here at ProfitCenterCoach, we all want to improve our business and make money, but we want to do this by building a loyal tribe via consistent communication.  In other words, we want to create an Infinity Marketing Machine.  Our commonality is our success stories!  Sharing how our personal Infinity Marketing Machine… worked!

So today, create memories and turn your “one and done” customer into an Infinity Customers.

Thanks for hanging out with me… If you like my vibe, subscribe to my tribe!  start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 420 – Strive to Matter.

“When my absence has no effect on your life, then my presence has no meaning in it.”

Thursday: Infinity Customer

Your customers need you!  Well… don’t they?

If you can’t answer this with solid “yes” you better find a way to make your presence a little stronger.

Notice how I said make your “presence” known and not make your “product” known?!

If you are relying on the strength of your product you will always be a “one and done” when you adopt the Infinity Marketing Machine you will move toward “infinity”.

This infinity mindset is created through consistent content that your customers desire…THIS makes them a tribe. It turns them from a group of customers into loyal raving fans.

And it is at this time that they desire what you have to say.  Usually it’s interesting information that is relevant to them.  It might be a product that is super helpful to them… but ultimately it’s about them!

And you know what?

If you forget to send something (or it ends up in their junk box) they miss you!  They look for your email you matter in their life!

You want to matter!  When you matter your emails are opened.  Sure, you and boast that you have an email list of 3 billigion people, but if only2 open your message, what’s the point.  Now… if you have an email list of 25 and 22 open your message, that’s a big deal.

You’ll have better success, on your journey to infinity, if you focus on your presence.  Strive to matter!   This journey to infinity is your way to control your destiny.  What an awesome deal – you get control over your future by impacting and making a difference in your followers lives!