TribeologyBlog.com – Episode 673 – How to Send Simple Emails.

Quote: “How difficult it is to be simple”- Vincent Van Gogh

Thursday: Infinity Customer

 

You want to create an email for your customers.  Easy… well, it should be.  But, you’ve got to plan.

The plan comes from coordinating it with your other messaging.  The goal is to provide your customers with information they desire… remember this is the way to build credibility by getting your customers to know, like, and trust you.

However…

You need to be respectful of their time.

What I mean by this is that you cannot bombard them with lots and lots of messages all at one time!

Well, how do you keep 5,000 people or 50 people all coordinated on their journey?

You need to plan… and plan well.  Develop your ideal journey that your emails will take.  If you start a welcome series and it runs everyday for 5 days, don’t have the customer immediately start your weekly newsletter right away.  Wait until the first Tuesday after the welcome series is completed.

See what I did?

Regardless of the day of the week the welcome series is started, your customers all funnel down to the one day of the week that your weekly newsletter is sent… THEN, all 5,000 (or 50) people are on the exact same journey!

Pretty cool, eh?

It’s the way of making your job of creating new emails… simple!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 667 – Quality is a Habit

Quote: “Quality is not an act but a habit.” Aristotle

Thursday:  Infinity Customer

 

Tomorrow I want you to create a post for Facebook and Instagram, I need to you to create a blog post and make sure to record your vlog.  Get to work on your free download PDF that you can use to create interest and capture emails.

OH emails…

Make sure to get that email done too.

Now I need you to do all of this every day.

If anyone told you this… as a new person, just starting out with your social media presence, you’d quit before you start!

BUT… if you started with one post on Facebook every day and got used to doing that, soon you’d be able to tweak the post to use on Instagram.  It wouldn’t take much to actually switch from Facebook to your blog post in longer form and then create a “highlight” post back to Facebook…  That could lead to reading your blog on a podcast or vlog…

Are you getting the idea?

Your habit of that one simple Facebook post opens the door to sooooooo much more that becomes very manageable.

It’s your repetition that makes your customers bond with you.  The repetition transforms the “one and done” into “infinity”.   It’s just that the repetition is the act of writing the content, not the actual content itself… because posting the exact same post day after day would be lame.

However, to create the amazing content to build the bond you’ve got to develop the habit!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 661 – Over and Over

Quote: “Remember… No matter how good your feedback is, you always start over with the next customer!!”

Thursday: Infinity Customer

Do you remember being in school and your football team reached the end of the season… you had a great team they won a lot, in fact, they qualified for regionals…  Then a year passes and the team starts playing again and they picked up where they left off playing for the regional championship, right?

WRONG.

The next year they start over.

This is exactly the same thing you have with your customers.  You might have a wonderful experience with a customer and the next one hates you.

Often I have this conversation, and I learned it working in college admissions,  but I won’t say bad things about our competition.  I had a customer a week ago tell me how awful our competitor is… well, not even the competitor, the actual owner… who is a friend. My standard answer is, plenty of people don’t like me either.

It’s true.

The reason?  Well, they’re not my ideal customer.

Your ideal customer will mesh with your rules and expectations – if they do not, you have conflict and sometimes bad experiences.  That’s why it’s so important to carefully identify your ideal customer from the start!

So where does this leave us?

Take the time to identify your ideal customer… think of the person you enjoy serving.  The person that makes you want to unlock your door each day.  What does this person do for a living, how do you find more of them, and more important, why do you like working with them?

At a minimum… they pay their bill.  No sense in doing business with someone that doesn’t pay their bill, is a slow pay, or that you have to chase down to give you money.

When you determine your ideal customer you will never have a problem making a decision for products and services, all you have to do is say, “would customer X buy this?” – if no… then don’t carry it.

It really is that simple.

Your goal is to create that person that returns over and over… make “that person” one you really enjoy!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 655 – Start Thinking Infinity. Start Thinking Infinity. (get it?)

Quote:  “We are what we repeatedly do.” – Aristotle

Thursday: Content and Consistency

 

Yesterday I went to the eye Doctor… the fun part of the trip was trying on frames.  The funny part is that OP currently has 80s style sun glasses… it’s like a blast from the past.  A warm friendly blast.

That got me thinking of old commercials, mainly because they used an old magazine ad to promote their new line of frames.

Anyway…

Do you remember the “Rinse and Repeat” commercial for shampoo?  Even if you don’t remember the original airing, its one of those brilliant moments in marketing that’s been studied and taught ever since the 80s.

The woman gets done washing her hair, rinses her hair, then repeats the process… thus, using more of the product, and causing larger consumption.

Well, the rinse and repeat also works for Infinity Products.  The over and over characteristic is what we are striving for in our business.

Sure… we have our regular “main” product – but I’m going out on a limb and saying… YOU NEED a profit center that is a “rinse and repeat” Infinity Product.  Something that has no upper limit that you can easily replicate.

Especially if you have a small footprint you’re working in… you need to maximize your available space!

For example, if you have visitors… let’s say in a resort… souvenirs are amazing.  T shirts are hot sellers.  BUT, it’s hard to have many designs and keep lots of sizes… what happens if you buy a heat press, design transfers, and white T shirts and then make on demand?!  You eliminate LOTS of inventory space but still give your guests what they want to buy!

An Infinity Product can also be something like a gym/club membership.  Is there something in your business that you can market or create that gives a club atmosphere that people will pay for?

Here’s the fun part… you may be thinking physical “real world” club… but how about an online “VIP” club where you form a private Facebook Group and you host weekly information sessions, etc… what CAN you do that will allow you to create another profit center with steady monthly income?

We started a boat club about 10 years ago as our Infinity Product… it’s worked great we buy a boat, well a fleet of them, and sell memberships for seasonal use.  It allows us to maximize our space and increase our profits.

Start thinking infinity!  Repeat. Start thinking infinity! Repeat.

There is a way to create an infinity product at your business.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 649 – What Happens When Tuesday and Thursday Collide?

Quote: “The Selling side of the business needs to lead with content & relationship building”

Thursday: Infinity Customer

 

Isn’t today’s quote AMAZING?!!!

YES… you must lead with content and relationship building… it’s like our Tuesday and Thursday topics collide!

This means the content you create is a very important foundation to your future success.  When you switch your mindset from selling to relationships it becomes much easier to create the content that once seemed irrelevant.

You work to get your “tasks” done each day – whether it’s shipping, billing, or even cleaning… and then you need to sit down and create some magnificent form of writing and HA it seems like a tortured task vs. important relationship gift.

Your customers need this content to transform to a tribe.  It’s the thing that makes you different.

Why is this important?

Well… do you enjoy receiving email after email where someone is only selling you something?  See… I hate it.  I truly hate opening an email where it’s all about “this on sale” “get it before it’s gone” –

BUT…

I love getting emails that teach me.  When I learn something new I feel closer to the leader. They automatically elevate our relationship to a higher position.

And when you think about it… our relationship is totally one sided!  Sure, I feel something via the message, but the person writing is not writing “to” me… they might be thinking of the “idea” of me… but they are not creating an individual message just for me!

This is what you need to do with your “selling”.  Instead of “bargain, bargain, bargain” write to make each person feel special individually with content they want!  Anticipate their needs, give them a treasure, and make them feel special.

This is how you transform your customers “one and done” from “infinity”

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 643 – UGHHHH Time to Attract Your Ideal Customers

Quote: “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.”

Thursday: Infinity Customers

 

Why oh why does no one understand me?  Do you ever feel this way at your business… you put an ad out in the paper, yet the phone doesn’t ring or worse, you get crazy people that call?

Here’s a tip.

You are no longer in control of your brand.  I know, that is a bummer – especially when your business is YOU.  You work the long hours, you take the risks, and then some “crazy” writes a gut wrenching awful review of a transaction.

OH MY – it hurts, doesn’t it.

WHY?  Why does it hurt?  Because they are writing about a transaction and you are reading it personally.

That doesn’t mean you can discount what happened… after all, learning from the negative review is one of the biggest things you can do to switch gears and make a better product or service.

But this doesn’t make it hurt less, especially when you’re running on little sleep!

Where does this leave you?  Well, when you accept that you are not in control of your brand it may feel like you’re floating out in the ocean, by yourself, on a raft.  However, you do have some control.

Your control starts at the VERY beginning of the transaction – waaaay before you get to a point of disagreement.  It starts even before they are a customer.

It starts when you make a solid decision of WHO you want to work with.  You need to develop your ideal customer, your avatar, and then 100% go out there and find them.  This is your absolute most favorite person in the world to work with… they probably love your work, pay on time with a smile, and lift you up.

YES… you can have this magical interaction – but you need to make that decision, now.

One other piece of advice, when you have that “crazy” learn from it.  You may need to enhance your written policies and procedures to protect yourself in the future.

But as always, it’s best NOT to dwell.  Get the solution and move to the next transaction — the more time you spend on negative, you’re missing opportunities to make money with your ideal customer!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 637 – How is the Hotdog Made?

Quote: “If you want to sell your product don’t pitch its features, you have to feed the customers desire.”

Thursday: Infinity Customer

Oh this will be fun.

Your customer walks in the store, they’re hungry.  You sell hotdogs.  Which will generate the higher sales… focusing on the satisfying the customer’s hunger or telling them how the hotdog is made?

hahahaha

I couldn’t resist that!

However, let’s keep this very short and simple example in our heads as we create our story about our product.

YES… you need to create a story.  At our family marina we have a great service where the customer’s boat is kept in our warehouse and with a one hours notice we put the boat in the lake “valet style”.    This sells the features of the service.  The benefits are that the boat stays clean and it is safe from wave damage in the storms.  Well, both of these tactics, features/benefits are helpful… it’s the story that, “all you do is pack your cooler and hit the waves” that’s feeding the customer’s desire.

We could tell the customer it’s convenient or easy… but letting them do the work of imagining a sunny day, packing a cooler with ice, food, and drinks, and leaving shore is what will sell THEM on the service.

Allowing the customer to jump into the story, meaning they visualize them selves in the story is much more effective than telling them how the hot dog is made.

This style of story marketing also helps with your tribe building… why? Well, you are teaching customers HOW they will be able to use your product.  So from before “day one” they begin to trust you.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review