TribeologyBlog.com – Episode 778 – Your New Question

Quote: “If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins.

Thursday: Infinity Customer

 

Are you looking to increase your sales?  Then why are you doing the same thing the same way… today’s quote even reminds us of that!

Before I tried tribe building, I was doing the traditional thing… I was buying products and selling them…

Just like I do now.

It seems like a good idea, right?  I mean to increase sales you need to find people that “want what you have” and are willing to give you money for it.

BUT…

Instead of spending increased money on advertising I started growing a tribe.

This will take time and effort, but the great thing is when you commit to the effort you will gain a big result.  You’ll develop a group of people that want to hang out with you!

These people will bring a common energy and that’s when they transform to a tribe.

The fun begins to happen at this point.  The big benefit to attracting a tribe is when you’re sitting around and decide, “I want to make more money what should I sell?”

Wait.

Wrong question…

When you attract a tribe you no longer ask, “What should I sell?” your new question becomes, “What does my tribe need?”

There’s an entire group of people following you… they’re hanging out with you… but they don’t care what you want to sell them. Nope. They care about what they need!

When you answer this question, then you will have an opportunity to make money.

SO… today, ask yourself, “What does my tribe need?” and then go out and find a product or service to fulfill that need!  That’s when you will make money.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 771 – Why It’s OK to Learn as You Go

Quote: “We learn the way on the way.”

Thursday: Infinity Customers

 

Are you afraid?  Does it make you nervous to jump into email marketing?

Fear not!  Just start!

The crazy thing about this quote is that it’s true!  We learn our way as we go along.  Sure we need some sort of plan and training.  I mean there are some technical skills to acquire and laws to understand…

BUT

Much of what we are all doing is an art.  It’s trial and error.  However, with email you own your list. That’s what makes the “trial and error” acceptable.

Rallying and entertaining a tribe is fun because you’re attracting people you want to be around.  But more important is the opportunity you have to work with them tomorrow, the next day and so on…

You control the message you’ll send them AND you control vehicle.  When you create a list for email you’re in control, this is so much different from Facebook… you don’t control Facebook.  If they change a rule, dude, you can be out of business.

When you create an email list you send to everyone… now that doesn’t mean 100% will open, some messages will land in junk boxes… but you “own” the list.  I selected to say “own” in quotations because, while the name is on your list, if you’re hanging out with me we adopt a working philosophy that it’s a privilege to communicate with our list.

Anyway…

My point is this… start to view your list as an ATM.  When you respect your followers and then spoil them by providing great information they desire… dang, you get to offer them products over and over and over.  If you want to raise a little money, offer a product… this really works.

So while you might feel like you’re learning as you go… guess what… you are!

(and that’s OK)

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 765 – Focus On Today and Repeat.

Quote: “May you master today. Everyday.”

Thursday: Infinity Customers

 

If you’re worried about mastering tomorrow, here’s a clue – you won’t.  You can’t master tomorrow because it’s tomorrow.  The only thing you can do is master today and then repeat.

Work in the present.  Be Present.  And Repeat.

What does this have to do with your Infinity Marketing Machine?

You do not have to master the entire Infinity Marketing Machine, today… but you do need to put 100% effort into it today.

Just like I mentioned above you can’t master tomorrow… you can’t master your Infinity Marketing Machine tomorrow… you’ve got to do it today.

If you’re working on a post to drive traffic to your freemium…. do it with 100% effort – master it.

If you’re working on creating the freemium… do it with 100% effort… master it.

If you’re sending that email — press send with all the confidence that your message is going to bond the tribe to you.

There are lots of moving parts to the Infinity Marketing Machine.  It’s a constant work in progress.  As with anything though, you’ve got to focus on today and give it 100% of everything you’ve got.

The ability to transform your customers from “one and done” to “infinity” happens everyday… it’s not something you perfect tomorrow, the perfection comes today.

And then you repeat. repeat. repeat.

So today – get out there and do one thing that helps bond you to your tribe.  And then repeat!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 759 – Create an Asset. Repeat.

Quote: “Find what works. Repeat.”

Thursday: Infinity Customer

 

If it’s working – repeat.  Then repeat. And then repeat again.

Wouldn’t it be funny if I just left it there.

Yeah… you’re here for more.  🙂

If you’re dumbfounded by how social media works – stop trying to figure it out. You are focusing on something that doesn’t matter.

It doesn’t enhance the bottom line.

WHAAAAAT?

What is the freaking purpose of social media?  To be social.  It’s the personality of your business.

So if you’re trying to “convert” your social media – that’s silly.  It’s like trying to convert your personality.

You need to focus on what makes you money…

It’s that simple.

Selling.  Selling makes you money.

SO, now what are you going to sell?  STUFF.

But it’s a little more than that… it’s stuff that your tribe wants.

AND that’s even a little misleading – you need a tribe.

Is the tribe based on social media… kinda.

Your tribe is the group of customers you enjoy working with and the ones you are working hard to convert from “one and done” to “infinity” these are the people you show attention to…

Sure, you can do this on social media – but when you do this you are growing your “tribe” on a platform you don’t own.  You don’t own Facebook or YouTube or Instagram… so when you create an entire following you’re at risk of the rules changing and losing access to all that hard work.

YES.  You want to use social – but you do not want to depend on it.

It’s better business to grow your tribe via email because you control that list!  You keep all of the email addresses, similar to a phone number, and you can contact them consistently as you desire.

You contact them over and over and over.

This contact includes offering “stuff” you want to sell.

Since you already know HOW to sell and you know WHAT to sell — this is the genius part of the Infinity Marketing Machine, you create the WHO to sell to… and unlike a social platform, you control the actual asset which is the list!

If it makes you feel better… all of your hard work is creating an actual asset!

Start attracting customers that want to hear from you via email.

Repeat.

Send content they want to receive.

Repeat.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 753 – Is Your Customer Video On Point?

Quote: “Get closer than ever to your customer, so close that you tell them what they need we’ll before they realize it themselves.” Steve Jobbs

Thursday: Infinity Customer

Today’s quote is the heart of what we do here.

Our goal is to create a tribe of people we want to work with… by providing great content on a consistent basis that transforms our customers from “one and done” to “infinity”.

It’s is when they are Infinity Customers that we can live today’s quote.

The moment we know what they need long before they do is when we’ve achieved success in building our tribe…

Let’s take a look at this.

Well, two looks…

I just got done watching a video on YouTube.  It was a suggested video on getting fitted for your first pair of pointe shoes.

I’m not a ballerina.  Although I’ve been on pointe once.  Since I think that’s French, it might be “en pointe” or some other variation… but I’m getting distracted as usual.

My sister danced and studied ballet.  One time I crammed my feet into her shoes, two sizes smaller, to see what pointe was like.  I know, anyone that really studies ballet is cringing now… There are lots of things you need to do before you get to pointe and you can really hurt yourself (so I’ve heard) – but I’m still alive… and my 2 minutes in those shoes probably did more damage to them than me.

BUT

Here’s my pointe (get it) — ahhhhhh… I just watched a 15 minute video on how to fit a pair of pointe shoes.  Why?  OMG… it was fascinating.

This woman had a traditional dance store prior to 2014.  It sold EVERYTHING from tutu’s, leotards, and pointe shoes… to everything else you need.

Then in 2014 she said, boom, we’re done.  All we do is pointe shoes.  We go on site to create a custom fit shoe that is proper…. you can visit their store and that’s it.  Pointe shoes.

From a business perspective it was intriguing.  There is a whole ton of knowledge you need to get a proper shoe.  The length of your achilles, the bend of your arch, the width of your toes… it went on and on.  I never knew so many factors created the fit.

But here’s the deal.  She’s got a tribe.  A tribe of beautiful feet showcased in her shoes.

The care and knowledge she shares in this one video is immense.   While you may be able to buy a pair of shoes after watching… you want the whole package.  You want HER to fit your shoes (or your daughters) – you want to visit that shoppe.  This is an event!

OK. You get my point — showcase your knowledge in a video to build the bond of your tribe.

But I said we’ve got to take two looks at this whole video thing… so what’s the second thing.

OK here’s the second thing… how the heck did YouTube know I would enjoy watching this video?  That’s the creepy thought of the day.  The suggested videos are getting a little too good… I haven’t looked up pointe shoes… yet I just spent 15 minutes watching it.

I do believe that YouTube knows me so well they suggested their product prior to me even knowing I wanted it.

Kinda Creepy!

But I still love this store.

Now go make your On Point video.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 747 – Did Your Light Bulb Just Go On?

Quote: “Price is what you pay. Value is what you get.”― Warren Buffett

Thursday: Infinity Customer

 

What is Price?  Normally if you think of a price it’s that number written on a sticker that tells you how many dollars you need to spend to take home a product.

You walk into the boutique and see an amazing lamp on the shelf.  It’s gold and has sparkle blue rhinestones around the shade and the cutest drawstring to pull instead of an on/off switch.   And hanging next to the drawstring is a tag that reads $9.95

You immediately buy it and go home.

The lamp is plugged in and you pull the drawstring annnnnnd nothing.  You spent 9.95 for nothing.  The lamp is adorable.  It brings you a little joy to see it, but you wanted it for your desk and now it’s just clutter.  You still can’t see your paperwork. That does not bring you joy.

What’s the value of your $9.95?  Not much.

So what is price?  It’s the exchange.  It’s what you give with the expectation of receiving some joy.

Your customers GIVE you their email with the expectation of receiving joy.

That brings me to our next questions… what is joy? That’s the value they receive. This value can be simple happiness from a cute puppy video… to super joy at a BOGO offer!  The email that you send is magic.

When you adjust your thinking from “ugh I have to send an email” to “I’m creating value” you’ll better understand the relationship you’re creating.

Although you are not receiving money for your “lamp” you do need to make sure that when the drawstring is pulled it lights up!  You must share value with your tribe.  This is the only way you can bond them and transform from “one and done” into Infinity!

The better your customers feel about the value they receive the more likely they are to trust you when you offer them an item for sale.  Value Matters!

Did your light bulb just go on?

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 739 – Building A Tribe Makes A Difference

Quote: “Shifting customer needs are common in today’s marketplace…”

Thursday: Infinity Customer

 

The fun part of creating your Infinity Marketing Machine is that you can create a group of people that are drawn together for a common interest.

Providing information and helping them discover the best of what you do.  For example, I host boating information and it’s fun to share all of the fun of what there is to do in our area.

This gives us the opportunity to sell things to a group that knows, likes, and trusts us.

But there’s another benefit… it helps us understand what they like and don’t like.  Because you are providing information to them and get an interactive response… they like it or share it or even comment.

This is helpful information!

Instead of buying a product and placing an ad… you can talk about a new trend, watch your engagement, and if positive provide your product!

But… here’s the catch… customers needs are changing faster and faster.  The greatest benefit to creating your own following is that you have a better opportunity to discover these changes.

A couple years ago I bought a cool new product – a large folding water mat.  It was fantastic, flew off the shelves.  This year, I reordered… omg… they did not sell well. I needed to get very creative and I developed an offer to promote our mid-season discount for the boat club… join our boat club and receive a watermat!

This worked well.  Here’s the deal… I would not have had the opportunity to sell these mats quickly if I did not have a tribe!

Building a tribe makes a difference.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review