TribeologyBlog.com – Episode #600 – Focus on the Future

Quote: “Focus for the future – achieve the unachievable!” JChan

 

FIRST:  OMG… 600 blog posts.  You guys, thank you so much for hanging out with me.  I love creating content to help all of us get better at tribe building.  When I set out on the adventure to write daily, I had my doubts, but now that I’m at 600 posts… that’s just CRAZY.  Thank you for letting me share my thoughts and your time, you’re the best!

Back to my post…

Thursday: Infinity Customer

It’s funny… Sometimes I forget to go back to basics when I talk to a newbie.  I had a woman that was looking for a way to market her Jewelry better.

So… I looked at her website and learned about her passion for volunteerism.  I suggested to build a PDF around previous volunteer activities she had participated in… things she actively did, places she’s gone…

Then she said, “Yeah, but would someone really be interested in that?”

That’s when I went back to the basics.  YES!  Someone you are attracting would have the same passion you would in volunteerism.  You want this person to buy from you and more important you want to serve this person.  This is your ideal “one and done” to “Infinity Customer” scenario.

Then I explained… I’m not your ideal customer.  haha

So today, I opened my email and had this message…

I’m like 2020?  What the heck… it’s February!  Why on earth would I want a 2020 calendar?

Guess What?  I’m not their ideal client!  BUT… it’s worth sending out the email because after seeing it I thought… well, I am planning to go to a conference in January, and one in March…and then I thought about putting my birthday in it!  All sorts of things that would make me want this product that at first glance I had no idea I wanted.

This is what is useful about email.  If you tell a story you can help your customer visualize how it will benefit them AND you do this from the perspective of Serving/Helping you will earn their trust and loyalty.

Don’t get stuck in the trap of putting your preconceived buying habits as the same as your customers.  Simply be the guide of helpfulness and move them down your path of products.  It’s a mind shift, but a profitable one!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #594 – How Can a Blizzard Be A Customer Reward?

Quote: “No matter how much is spent, visiting a business must be rewarded.”

Thursday: Infinity Customer

 

So we’re having a little blizzard here today in Minnesota… that really has nothing to do with this blog except I’m very tired of snow (and it’s only February) – and yet the snow keeps coming. We were very close to breaking the all time snowiest February, so as long as you’re that close you might as well beat the record, right?

Record broke. Now I’m over it.

However, I’ve had two great posts today with nice engagement because of the snow. I’ve also got a little Summer Fever going on with the weather – so weather can be a great draw for your business. But, you need to plan ahead. I’ve already got the following on Facebook and on my email so it’s easy for me to do a quick interruption to their day to just say “hi” and lead the group in a joint complaint about the weather.

That’s what I want you to be able to do to. When you plan ahead and build a list of customers that know, like, and trust you… you’ll be able to complain about the weather with them! Haha

Here’s my real point.

When you have a business in the real world and you customers stop by you are able to have a dialog. With them, IN PERSON. They walk in your door, shake off the snow, and you can comment on the weather.

When you’re online, you need to take a proactive step and send out a “one sided” thought about the weather. Think of it like they did actually just step in your store and you’re commenting… and ice breaker so to speak.

This is how you reward customers for visiting you online.

It seems funny that a “complaint” about the weather is a reward and yet… there it is. When we complain about the weather it gives us something to bond about.

Granted, one of my posts was for a nationwide following, and it still worked. Why? Because there are active TV news reports about the Snowmageddon we are having here in Minnesota. This can actually be MORE impactful because someone sitting in Florida will show their co-worker the photo, or even share with their friends because they have a “local” connection.

It’s all about making connections.

You can and must make connections with your online visitors. If you have a website, give them an area to come back to again and again… this is a blog. A place of new information.

If you ship merchandise, reward them with a note or small gift. Do something to wow them. This is how you reward!

Rewarding can be bad weather, new information, or even a gift. But never silence. So just because there are no door bells alerting you to a visitor doesn’t mean you’re off the hook for reward marketing.

It actually will separate you from the rest of your competition and is one of the best ways to build your infinity customer.

Show them love!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #588 – Share the Love of One Bouquet of Roses with 227 People

Quote: “Share the Love”

Thursday: Infinity Customer

Happy Valentines Day!  I found this idea earlier this week.  I thought, this would make a great “Big Money Small Change” topic… then I thought, “Heck!  I can’t wait”

So here you go… When you are trying to figure out how to reach more people with your posts… why not start sharing the love yourself?

You see, I was flipping through my Instagram account and this beautiful bouquet popped up.  Normally, I’m not a big fan of the big Valentines Day – but this caught my eye.  It’s a really pretty picture.  OK I was tired to, so it was easy to comprehend.

 

Isn’t it pretty?  Then I noticed that a company, entirely unrelated to the floral industry, posted it  That made me curious.

hummmmmmm

So I opened their profile and I found lots of beautiful cakes.  It looks like they specialize in wedding cakes.  And there they have 8 cakes and that lovely bouquet of roses.

Maybe they received the flowers?  So I read the post.  The post was short and talked about getting your flowers from a near by vendor.

OH… now I got really curious.  They didn’t actively tag the vendor, so I needed to do a search – but I found them! And started creeping their profile.

Sure looks like a florist that features some beautiful arrangements.  Annnnnnd there it is, that lovely arrangement of Valentines Day Roses.  It’s their most recent post.

That made me click the link in their profile… why?  OH my curiosity was at a 52 on a scale of 10.. I needed to see this journey through (Ha it was like “back in the day” when we used to surf the net)

But I digress.  The website link went right to the page with the ability to order the Valentines Day Roses.

So what did I learn from this journey?  SHARE THE LOVE!

Be friends with your vendors and business that you compliment.  I can only assume that the bakery and the florist regularly meet onsite at weddings and other grand events.

They have many “cross over” customers so why not help each other.  Develop relationships with your vendors, not just recommending them. Actively post their business.  IT’s OK – remember this is SOCIAL media.  It’s the opportunity to strengthen your bond and build your tribe by positioning yourself as a Subject Matter Expert.

The example of the flowers and the cake is something you can do.  It demonstrates the infinity principle we strive for!  When you volunteer your audience to a colleague you both win.  They receive increased business, you receive increased good-will and expertise with your tribe.

If the florist stuck to their crowd, they would have posted to 92 followers, but with the help of the baker, they increased their visibility by the 135 followers of the baker.  These are people in their location.  It’s an ideal and natural partnership that comes with social proof of the entity posting.

So on this Valentine’s Day – look for and build vendor relationships you can “cross-promote” And “Share the Love”

Happy Valentines Day!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #582 – A New Use for a Familiar Technology

Quote “Efficiency is doing better what is already being done” Peter Drucker

Thursday: Infinity Customer

 

Every other year I need to take my continuing education to maintain my real estate license.  Well, it’s that time of “every other” year!

I’ve been in an online class the past week and I’ve got to tell you, sometimes you come into contact with people that match your message… and this is one for me!

My instructor is the owner of the real estate school and he is a strong believer in efficiency.

Throughout the class time he has shared how he has been incorporating technology in his processes and it’s awesome!

First, the class is taught online.  It’s a live, interactive class that is taught both in person and online, at the same time… This is exactly what I refer to as an “infinity product” – he is able to increase his reach of students without adding more desks or more classes.  He simply offers the class to online students.

Can you do this?

You might think, well I don’t sell a class… I can’t do this.

Well… what about this idea.  He mentioned that many real estate agents now offer virtual tours online.  So instead of sitting an open house, you are able to pull up a video that the agent recorded.  This stream lines the agent’s time by recording once, versus, taking people to the home individually.

Another benefit is safety.  There is no way to attack an agent who is alone with the prospective buyer in a home, if there is no in person tour.  Just something to think about.

So maybe you offer tours or sales of products that you could create one video and utilize over and over.  It just takes some creative “out of the box” thinking.  Sure, video technology has been available for several years, but maybe you’ve never thought to use it in “that” way..

I thought the idea video home tours instead of in person tours was genius.  What a great use of time!  And of course, personal visits are better… but this is a great “first” visit to narrow the list.   Safety and efficiency from one resource. That’s a great infinity product.

It’s fun to take a look at an entirely different industry and see how they use technology.  Often it spurs ideas you can use, too!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 576 – Learn the The Best Secret of Infinity Products

Quote:  “Limits only exist in the mind”

Thursday: Infinity Customer

Welcome to today’s fourth C!  We’re talking about customers and mixing it up with infinity… and I have been very excited to share this story with you.

On Sunday I was at the boat show, working the booth for our family marina… and the show was winding down.  I had talked with a “mover and shaker” in the industry over at her booth and I said, “if you need a speaker for your conference… I’d love to speak!”

We had a great conversation about marketing.

Here’s the fun part… I explained what all of you already know… I explained infinity products.  Her assistant was sitting there and her eyes got really big when I told her about my ice blue sweatshirts.

My ice blue sweatshirts were a promo I did last week on Pontoon Girl.  I said, I created a “blue theme” and offered the sweatshirt as a part of the fun.  And yes… a I sold a few.

So the assistant said, so that’s good, how do you pick what sizes to have in stock.

This is the “eyes get big” secret.

I said, “I don’t have inventory”.  As all of you know, infinity products are AMAZING.  I created the design and sold the concept.

Here’s the actual promotional piece…

So I explained, that you don’t need inventory when you practice infinity products online, you can actually conceptualize the idea and sell it.  If it doesn’t sell, go back to the drawing board and try something else.  But when it does work… it’s super fun.

Here’s the actual product!  I took a photo of one of the ordered sweatshirts before I shipped it to the customer.  Now, I have a “real” product photo.

Now my job continues to infinity!  I just get to sell it over and over… and the color rocks!  It’s super pretty.  My favorite!

Your turn, there are many many design websites out there where you can conceptualize a product and sell it to your email list.

Did you catch that?  Sell to YOUR email list.  You’ve got to cultivate your tribe via an email list.  Creating products your list wants to buy via Infinity Products makes all of your hard work rewarding.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #570 – More than a Customer – More than a Sale

“Make a customer, not a sale.”

Thursday: Infinity Customer

Do you agree with today’s inspiration, “make a customer, not a sale”?

Say “yes” and it’s a good thing, right?  Say “no” and it’s a bad thing, right?  Well, maybe we should flip this upside down and say, “we do not want to make a customer”

EEk!

What does that mean?

As we’ve learned over the years we want to make customers.  Build that relationship so they’re not buying a product but they’re a relationship.

Well…

Wheat happens if you transform from this “one and done” transaction basis of business to the tribe process.

Instead of being “nice” until they buy… let’s be nice AFTER they buy.  We need to focus on the long game, the difference between a sprint and a marathon.  When we promote our brand and attract people that want to hang out with us, we can build something very exciting…. and that’s an Infinity Customer!

I like focusing on a customer versus a sale – but I REALLY like focusing on a tribe instead of a customer.

My favorite Tribe Techniques

1- Consistent communication.  Pick the way you want to communicate, blog, vlog, or podcast.  Then pick the schedule – is it twice a week, three times a weeks… maybe everyday?  Just pick it and do it!

2- Create your ideal client or follower – make a detailed list of their characteristics and go find them!

3- Make a list of 10 topics that your followers will be interested in…

Then repeat the list, make your content, keep monitoring the ideal client, and keep the topics coming!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #564 – Want to Learn the Hidden “C”?

Quote: “What you repeat, You Strengthen”

Thursday: Infinity Customer

 

We’ve made it to Thursday – the day we talk about our Infinity Customers!  The thing I wanted to chat about is there are two sides to our Infinity Customers… side one is the buying side and side two is the nurturing side.

These are very different sides.

Let’s look at the benefits of the two sides.

If we operated under the “One and Done” style of business that we have traditionally grown up with we would create an ad.  It’s focus would be on that product or service we sell.  People would buy and we would look for more customers.

Clearly, we still need to do advertising, but… there is a new way.

The new way is when we create our Infinity Marketing Machine and get ready for new customers to join us on a journey.  We find them (or they find us) and they enter our machine.  This machine is geared to make them want to stay.  Sure they found us with an intent to buy something… but after they buy, they don’t leave.

They stay!

This is totally different.

Sure, we used to keep a “mailing list” and when we wanted to sell something we would create a letter or postcard and send to the customers… but now we entertain them.

At the heart of it, we are creating a tribe.  The tribe stays.

I look at how we did business 20 years ago, we kept (and still keep) a mailing list.  Our customers rent boats, and at the beginning of the next season we would send a invite to come out and enjoy the lake… by renting a boat.  This model will still work.

BUT now…

All winter long, once a week, our customers receive an email from us.  Each week we talk about what is going on around the marina and in the area.  We share our vibe.  By the time the spring comes, they’ve already seen us working on the motors, cleaning the interiors, launching in the lake, watching the ice melt, and hiring new crew.  We really have no reason to send a postcard to welcome to the lake, they’ve lived the experience, in real time, as it has happened.

This is the nurturing side.

As for the buying side… well, that happens when they rent a boat.  We do still have traditional advertising which generates business, BUT… again, we switched our focus to capture leads instead of the “one and done” cash register ring.

It’s VERY scary to make the jump.  We are getting ever so close to our 60th year of business, and to leave everything you’ve known about “one and done” in exchange for “infinity” is scary.

Here’s the funny thing, I didn’t send out that “welcome” letter in the summer of 2018.  It didn’t even occur to me, I noticed I didn’t send it about a week ago… and you know what, we INCREASED sales in our rentals last summer.

Infinity works.  It IS well worth it, IF you are willing to commit to the 5 C’s… Character, Content, Consistency, Customers, Cash.   When you fully Commit, it works.

hahaha – That’s the hidden C… Commit.

Therefore, if you commit to the continuous nurturing of your tribe building the buying side will take care of itself!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review